2003 Agri-Marketing Conference. (keep it fresh).

Make your plans now to attend the 2003 Agri-Marketing Conference & Trade Show, April 15-17 in San Diego. Scheduled activities include the Best of NAMA/Golden ARC Awards Ceremony, keynote speaker presentations, professional development track programs, the Trade show, networking receptions, ABEF Golf Outing and the Student Marketing Competition.

Kick-Off Session

Keep it Fresh--Go NUTS! Characteristics of Market Leaders in Today's New Business Reality

Dr. Kevin Freiberg will kick off the opening general session. Freiberg, a business consultant, speaker/trainer and co-author of Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success, will use the proven track record of market leaders to illustrate the unconventional business philosophy, marketing strategies, employee commitment, and customer service that gave them, and helps them keep, the business edge against their competitors.

Dr. Freiberg will update the Southwest story and reinforce how fundamentally strong business strategies woven into the structure of Southwest Airlines have not only protected it, but allowed it to thrive against this new business reality. Using other examples from Marriott, USAA Insurance, Medtronic, Ritz-Carlton, General Electric, and other companies, he will provide rich examples, how-to's, and creative ideas.

Dr. Freiberg is the founder and CEO of Freibergs.com (previously the San Diego Consulting Group), a professional management consulting, speaking, and training firm. Dr. Freiberg and his wife, Jackie, are co-authors of the best-selling book, Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success, and the audio training course, Blow the Doors Off Business as Usual--GO NUTS!.

Closing Session

The Refreshing Winds of Change

Closing the 2003 Agri-Marketing Conference and Trade Show will be Dr. Will Miller. Dr. Miller's insightful presentation will have attendees nodding in agreement one moment, then laughing the next. His unique combination of training and experience will send attendees home with valuable counsel on dealing with stress, while easing away worries on-the-spot through his comic humor.

America's comedy clubs would probably be the last place you would expect to give rise to one of the country's leading cultural analysts, but that is exactly what happened in the case of Dr. Will Miller. At the same time Dr. Miller was working his way up to headliner status as a comedian, he earned four graduate degrees and was trained as a psychotherapist and ordained as a minister.

Dr. Miller was Nick At Nite's resident Television Therapist and the host of their "Why We Watch" segment for five years. His penetrating, yet tongue-in-cheek insights into the hidden meanings of our favorite television shows made him a popular fixture at the home of Classic TV. Currently, Dr. Miller has been a frequent guest on a variety of television programs including CNN's "Larry King Show," ABC's "Good Morning America," and the "Rosie O'Donnell Show." He was also profiled on NBC's "Dateline" and in People Magazine, and is a regular contributor to Entertainment Weekly Magazine.

Ag Industry Executive Forum Keep It Fresh-In Agriculture

Following a new format, the Ag Industry Executive Forum will provide the interactive opportunity for top executives from leading agribusiness innovators to discuss your questions about the current state and future of the Ag Industry. The panel will respond to questions that will be submitted prior to the conference as well as asked in person during the session by attendees. Active audience participation is a prerequisite for this session

This session will allow attendees to sit face-to-face with leaders of some of the most innovative agribusiness companies to get their thoughts and insights on the future of our industry.

Questions can be submitted for the Ag Industry Executive Forum on-line at www.nama.org/amc.

The Ag Industry Executive Forum will feature a panel of leading agribusiness company CEO's, senior management and industry leaders. The discussion will be moderated by John Finegan, Beck Ag Com, Inc.