2003 Agri-Marketing Conference. (keep it fresh).
Extended Schedule
Monday, April 14, 2003
11:30 a.m.-6:00 p.m. ABEF Golf Outing
Join the fun at Eastlake Country Club. All
proceeds benefit the Agri-Business Educational
Foundation.
Tuesday, April 15, 2003
8:00 a.m.-Noon Chapter President's Workshop
This is designed to inform incoming NAMA chapter
presidents of their duties for the upcoming
year.
Sponsored by Martin/Williams Advertising
1:00 p.m.-4:00 p.m. Board of Directors' Meeting
3:00 p.m.-4:30 p.m. Trade Show Welcome Lounge
Sponsored by NAFB
4:00 p.m.-5:00 p.m. First-Timer/Leader Reception
Those attending their first conference can meet
NAMA leaders and network with others.
Sponsored by John Deere Agricultural Marketing
Center.
5:00 p.m.-6:00 p.m. Best of NAMA/Golden ARC Finalist's Reception
Sponsored by Farm Progress Companies.
6:00 p.m.-7:30 p.m. Best of NAMA/Golden ARC Awards Ceremony
Over 100 awards in agricultural communications
are awarded during this ceremony which kicks off
the annual convention.
7:30 p.m.-9:00 p.m. Trade Show Opening Reception
This reception is the official opening of the
Trade Show which features the best products and
services supporting the agri-marketing industry.
9:00-11:00 p.m. NAFB Hospitality
Wednesday, April 16, 2003
7:30 a.m.-8:30 a.m. High Plains Journal Continental Breakfast
9:00 a.m.-10:30 a.m. Kick-off Session
Speaking during this session is Dr. Kevin
Freiberg, author of Nuts! Southwest Airlines'
Crazy Recipe for Business and Personal Success.
He will illustrate characteristics of market
leaders in today's business.
Sponsored by ABM Agri Council.
11:00 a.m.-Noon PDA Keynote Sessions (concurrent)
Marketing Communications
New Tools, New Rules, New Kinds of Schools
David Pearce Snyder will demonstrate the best
practices and crucial commitments that must be
adopted to ride the roller coaster of
revolutionary innovation and change. Sponsored
by Osborn & Barr
Product/Species Management
Avoid the "Black Hole" of Profit
Graham Foster will show his "MoneyMath"
strategies for balancing price changes, cost
reductions and sales goals for maximum profits.
Public Relations
Corporate Ethics-PR Nightmare or Dream Come True
David Westbrook, founder of Corporate
Communications, Inc., will teach the tried and
true public relations techniques that will
expand your influence when your capacity to
perform is constrained.
Sales
40 Mistakes Sales Professionals Make
Lorna Riley, founder and president of the
American Training Association, will speak on the
most common mistakes made by sales professionals
and how to avoid them.
Sponsored by Pioneer Hi-Bred International, Inc.
Noon-2:30 p.m. Trade Show Luncheon
Co-Sponsored by Direct Contact and Farm World
Newspaper..
1:30 p.m.-4:30 p.m. Student Competition Finals
See the best and the brightest students compete
for top honors in the student marketing
competition.
2:30 p.m.-3:30 p.m. PDA Breakout Sessions
Branding a Commodity: The Rub on Rhubarb
John Lundeen, Sterling Rice Group
Buddy Ketchner, Sterling Rice Group
The TiPSI Model: Matching Sales Resources to
Customer Purchasing Tendencies to Strengthen
Relationships
Michael Richard,The Hale Group
Donald Senechal,The Hale Group
Oregon's Ballot Measure 27- Bio-Food Labelling
Dr. David Doerfers, Dr. Jacqui Haygood,
Dr. Cindy Akers & Dr. Mark Kistler-Texas Tech
University
Targeting Specialty Markets
Patrick Cavanaugh, Malcolm Media- moderator
Panel of specialty crop farmers.
4:00 p.m.-5:00 p.m. PDA Breakout Sessions
Guerilla CRM: Quick-win Tactics for the
Customer Relationship Battlefield
Michael Smith,The Kenna Group
Is Word of Mouth Marketing Effective?
Dr. Joan Fulton, Purdue University
Andrew Falwell, Purdue University
John Finegan, Beck Ag Com, Inc.
GAP II - Is the Gap Wider or Narrower?
Katherine Trent, Philip Morris
Bob Giblin, Morgan&Myers
Selling Solutions - Identifying Hot Buttons
Michele Payn-Knoper
5:00 p.m.-7:00 p.m. Trade Show Closing Reception
Thursday, April 17, 2003
7:30 a.m.-8:00 a.m. Continental Breakfast
8:30 a.m.-10:00 a.m. Ag Industry Executive Forum
This forum will feature a panel of leading
agribusiness company CEO's, senior management
and industry leaders who will talk about the
future of the industry. Questions for the Ag
Industry Forum may be submitted online prior to
the conference at www.nama.org.
10:30 a.m.-Noon Closing Session Brunch
Dr. Will Miller will give an insightful
presentation on the refreshing winds of change
and how to make them work to our advantage for
career and personal rejuvenation.
Sponsored by Elanco Animal Health.
For more information on the 2003 Agri-Marketing Conference & Trade Show visit our Web Site at www.nama.org/amc. Register online or call (913) 491-6500. Hotel Information Please keep in mind when making your hotel reservations that in recognition of the Easter Easter [A.S. Eastre, name of a spring goddess], chief Christian feast, commemorating the resurrection of Jesus after his crucifixion. In the West, Easter is celebrated on the Sunday following the full moon next after the vernal equinox (see calendar); thus, it Holiday weekend April 19-20, the 2003 Agri-Marketing Conference & Trade Show will begin on Tuesday Tuesday: see week. , April 15, and will end on Thursday Thursday: see week. , April 17, one day earlier than typical. The Sheraton San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. Hotel & Marina Marina “a piece of virtue.” [Br. Lit.: Pericles] See : Virtuousness is the main hotel for the 2003 Agri-Marketing Conference &Trade Show. There are two (2) towers to the Sheraton, the East Tower and the West Tower. All events will be held at the East Tower. Please specify which tower you would like to be in when making your hotel reservations. Sheraton San Diego Hotel & Marina 1380 Harbor Island Harbor Island is a man-made island in the mouth of Seattle, Washington's Duwamish Waterway where it empties into Elliott Bay. Built by the Puget Sound Bridge and Dredging Company, Harbor Island was completed in 1909, and at the time was the largest man-made island in the world, at Dr. San Diego, California “San Diego” redirects here. For other uses, see San Diego (disambiguation). San Diego is a coastal Southern California city located in the southwestern corner of the continental United States. As of 2006, the city has a population of 1,256,951. 92101 PH: 619-692-2200 FX: 619-692-2363 Room Rates $179.00 single $199.00 double $219.00 triple $239.00 quadruple quad·ru·ple adj. 1. Consisting of four parts or members. 2. Four times as much in size, strength, number, or amount. 3. Music Having four beats to the measure. n. More Good Reasons to Register Now * There's lots to do The world famous San Diego zoo San Diego Zoo One of the world's largest collections of mammals, birds, and reptiles, located in San Diego, Calif., and administered by the Zoological Society of San Diego. The 100-acre (40. , SeaWorld
SeaWorld is a chain of marine mammal parks in the United States, with operations in Orlando, Florida, San Diego, California, San Antonio, Texas, and previously Aurora, , Balboa Park Balboa Park is the name of several municipal parks, including the following:
1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have a great place for a vacation VACATION. That period of time between the end of one term and beginning of another. During vacation, rules and orders are made in such cases as are urgent, by a judge at his chambers. . * There's lots to see The harbor harbor: see port. , the boats, the ocean, and of course, the sunshine. * There's lots to learn This year's conference is packed with learning opportunities. Just check out these pages. * There's lots of networking opportunities Chances to network with your peers include The ABEF ABEF Australian Business Excellence Framework (horticulture; Australia) Golf Outing at the Eastlake Eastlake, city (1990 pop. 21,161), Lake co., NE Ohio, a suburb of Cleveland, on the Chagrin River and Lake Erie; inc. 1949. It has diversified light manufacturing industries. Country Club and the Trade Show. The trade show will host two receptions and a luncheon. |
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