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2003 Agri-Marketing Conference. (keep it fresh).


Make your plans now to attend the 2003 Agri-Marketing Conference & Trade Show, April 15-17 in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. . Scheduled activities include the Best of NAMA/Golden ARC Awards Ceremony, keynote speaker presentations, professional development track programs, the Trade show, networking receptions, ABEF ABEF Australian Business Excellence Framework (horticulture; Australia)  Golf Outing and the Student Marketing Competition.

Kick-Off Session

Keep it Fresh--Go NUTS! Characteristics of Market Leaders in Today's New Business Reality

Dr. Kevin Freiberg will kick off the opening general session. Freiberg, a business consultant, speaker/trainer and co-author of Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success, will use the proven track record of market leaders to illustrate the unconventional business philosophy, marketing strategies, employee commitment, and customer service that gave them, and helps them keep, the business edge against their competitors.

Dr. Freiberg will update the Southwest story and reinforce how fundamentally strong business strategies woven into the structure of Southwest Airlines This article is about the American airline. For the former Japanese airline, see Japan Transocean Air. For the British airline, see Air Southwest.
Southwest Airlines Co.
 have not only protected it, but allowed it to thrive against this new business reality. Using other examples from Marriott, USAA USAA United Services Automobile Association
USAA Urban Superintendents Association of America
USAA United States Achievement Academy
USAA United States Arbitration Act of 1925
USAA United States Axemen's Association
USAA United States Air-Table-Hockey Association
 Insurance, Medtronic, Ritz-Carlton, General Electric, and other companies, he will provide rich examples, how-to's, and creative ideas.

Dr. Freiberg is the founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Freibergs.com (previously the San Diego Consulting Group), a professional management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business
service industry - an industry that provides services rather than tangible objects
, speaking, and training firm. Dr. Freiberg and his wife, Jackie, are co-authors of the best-selling book, Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success, and the audio training course, Blow the Doors Off Business as Usual--GO NUTS!.

Closing Session

The Refreshing Winds of Change

Closing the 2003 Agri-Marketing Conference and Trade Show will be Dr. Will Miller. Dr. Miller's insightful presentation will have attendees nodding in agreement one moment, then laughing the next. His unique combination of training and experience will send attendees home with valuable counsel on dealing with stress, while easing away worries on-the-spot through his comic humor.

America's comedy clubs would probably be the last place you would expect to give rise to one of the country's leading cultural analysts, but that is exactly what happened in the case of Dr. Will Miller. At the same time Dr. Miller was working his way up to headliner head·lin·er  
n.
A performer who receives prominent billing; a star.

Noun 1. headliner - a performer who receives prominent billing
star
 status as a comedian, he earned four graduate degrees and was trained as a psychotherapist psy·cho·ther·a·pist
n.
An individual, such as a psychiatrist, psychologist, psychiatric nurse, or psychiatric social worker, who practices psychotherapy.
 and ordained or·dain  
tr.v. or·dained, or·dain·ing, or·dains
1.
a. To invest with ministerial or priestly authority; confer holy orders on.

b. To authorize as a rabbi.

2.
 as a minister.

Dr. Miller was Nick At Nite's resident Television Therapist and the host of their "Why We Watch" segment for five years. His penetrating, yet tongue-in-cheek insights into the hidden meanings of our favorite television shows made him a popular fixture at the home of Classic TV. Currently, Dr. Miller has been a frequent guest on a variety of television programs including CNN's "Larry King Larry King (born November 19, 1933) is an award-winning American writer, journalist and broadcaster. He currently hosts a nightly interview program on CNN called Larry King Live, one of the longest running talk shows on American air.  Show," ABC's "Good Morning America Good Morning America is a weekday morning news show that is broadcast on the ABC television network. The show was adapted from The Morning Exchange, a morning show created by and airing on the ABC affiliate in Cleveland, Ohio, and was launched nationally as ," and the "Rosie O'Donnell Show." He was also profiled on NBC's "Dateline" and in People Magazine, and is a regular contributor to Entertainment Weekly Magazine.

Ag Industry Executive Forum Keep It Fresh-In Agriculture

Following a new format, the Ag Industry Executive Forum will provide the interactive opportunity for top executives from leading agribusiness innovators to discuss your questions about the current state and future of the Ag Industry. The panel will respond to questions that will be submitted prior to the conference as well as asked in person during the session by attendees. Active audience participation is a prerequisite for this session

This session will allow attendees to sit face-to-face with leaders of some of the most innovative agribusiness companies to get their thoughts and insights on the future of our industry.

Questions can be submitted for the Ag Industry Executive Forum on-line at www.nama.org/amc.

The Ag Industry Executive Forum will feature a panel of leading agribusiness company CEO's, senior management and industry leaders. The discussion will be moderated by John Finegan, Beck Ag Com, Inc.
COPYRIGHT 2003 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Agri Marketing
Date:Feb 1, 2003
Words:625
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