2002 sales in US$ millions.
2002 SALES IN US$ MILLIONS
COMPANY TOTAL LATIN AMERICA
Aviation. Union troubles amid heavy losses led to a management
ouster at regional No. 1 American. Travel to the
region is strengthening on depreciated local currencies, but
it's a long way from pre-9/11 days.
AMERICAN AIRLINES 15,871 -9.2% 2,357 -8.4%
CONTINENTAL AIRLINES 8,402 -6.3% 1,016 -0.8%
Beverages. FEMSA's US$2.7 billion buy of Panamco has the
Mexican Coke bottler poised to increase its grip. But Pepsi
Bottling's $1.2 billion vote of confidence in its bottler in
Mexico, Pepsi-Gemex, is paying off now.
PEPSICO 25,112 6.8% 2,170E 3.6%
COCA-COLA 19,564 11.5% 2,089 -4.2%
Chemicals. A weaker dollar pumped up foreign sales, but
less so in Latin America. Dupont and BASF warn that raw
materials costs could dampen growth. Higher natural gas
costs will be a problem, too.
BASF 33,772 17.3% 2,455E -7.5%
E.I. DU PONT DE NEMOURS 24,522 -3.3% 1,502 -5.2%
Electricity. AES struggles to extricate itself from scandal in
Brazil over Electropaulo and an alleged sweetheart deal
with ruined U.S. energy trader Enron. Spain's Endesa is busily
righting its financial boat with sell-offs and financing.
AES 8,632 12.9% 4,352 21.4%
ENDESA 18,071 26.8% 4,281 9.3%
Food. Currency problems and wobbly economies hurt the
packaged foods business, but Nestle is using the pressure
to refocus on efficiency. Unilever cut prices to compete, saying
the lost ground is only temporary.
NESTLE 64,144 27.2% 7,099 7.9%
UNILEVER 51,115 10.5% 5,708 -2.5%
Hygiene. Avon's sales gains measured in local currencies,
even in chaotic Argentina, were eaten up when translated
to dollars. Colgate faced the same headaches yet continues
to launch products, expecting an uptick.
COLGATE-PALMOLIVE 9,294 2.3% 2,207 -6.3%
AVON 6,171 3.6% 1,700 -10.5%
Motor Vehicles. Factories are going idle across the industry
as overcapacity meets slow demand. But new trade deals,
within the region and reaching out to China, could eventually
strengthen the case for Latin American production.
GENERAL MOTORS 186,763 5.4% 9,320E 7.3%
VOLKSWAGEN 91,148 16.2% 8,638E 4.1%
Oil & Gas. It's a slower-growth picture for emerging
economies, although billions in deals proceed for Shell.
Argentine losses whack Spain's Repsol-YPF, forcing partial
flotation of Spanish natural-gas distributor Gas Natural.
ROYAL DUTCH/SHELL 179,431 32.7% 13,700E -9.5%
REPSOL YPF 38,252 -1.1% 9,990 -7.0%
Pharmaceuticals. Bayer gets a big bump upwards on its
purchase of Aventis' CropScience unit, offsetting slumping
demand in Argentina. For France's Aventis, leading Brazil's
drug market is not enough to make up the one-time loss.
BAYER 31,055 15.8% 2,621E 28.6%
AVENTIS 21,618 6.4% 1,051 -3.3%
Retail. U.S. giant Wal-Mart's Mexican unit is re-writing the
retail rules, making it the global parent's best-performing
unit. France's Carrefour shrugs off currency losses to push its
discount model harder into the region, particularly in Brazil.
WAL-MART STORES 246,525 12.2% 6,400E 12.3%
CARREFOUR 72,049 17.0% 5,642 -24.6%
Telecom. Telefonica is on the wireless offensive in Mexico,
where it needs to grow to combat an ever-dominant
Telmex. U.S. carrier BellSouth pulls back in Brazil but vows
to keep up the good fight.
TELEFONICA 29,784 8.3% 11,348E -5.2%
BELLSOUTH 22,440 -7.0% 2,238 -23.7%
Telecom Equipment. A worldwide slump in both telecom
and chip-making could finally have sorted itself out.
Whether that translates into a win in Latin American
remains to be seen.
MOTOROLA 26,679 -10.7% 1,868E -30.5%
ERICSSON 16,607 -16.3% 1,444 -52.2%
E = estimate
Source: Company reports, LATIN TRADE
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