2002 North American Ag communications agencies. (agency update).It is time for Agri Marketing magazine's annual listing of agricultural communications agencies throughout North America. As part of the survey, agencies were asked to provide third-party documentation to verify that the amounts supplied are representative of their actual business. Agencies supplying this documentation have their figures listed in bold typeface. If an area of a listing is left blank, or a category is not included, the agency has chosen not to report that information. Page 41 lists the seven largest ag agencies for 2002 and the seven largest agencies for 2001 based on income in five categories: 1) largest agencies by income from agribusiness accounts; 2) largest agencies by advertising income; 3) largest agencies by public relations income; 4) largest agencies by sales promotion income; 5) largest agencies by direct marketing income; and 6) largest agencies by Internet marketing See Internet advertising. income. You may reference this listing by visiting the Special Features section on agrimarketing.com * Represents all dollar amounts reported in U.S. thousands. [GRAPHICS OMITTED]
5METACOM
Indianapolis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $3,500 $2,500
No. of employees 29 26
Media Usage
Advertising 35%
Public relations 25%
Sales promotion 5%
Direct marketing 20%
Internet marketing 10%
Other 5%
Agribusiness Clients: Elanco Animal Health
(corporate), 1990; Elanco Animal Health (int'l
cattle), 1999; Elanco Animal Health (poultry),
1992; Elanco Animal Health (swine), 1988;
icorn.com, 2000; PIC USA, 1994; Remlinger
Manufacturing, 1986; SoyGenetics (projects),
2000
ADFARM
Calgary, Alberta; Fargo, N.D.;
Kansas City, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $5,500 $5,500
No. of employees 53 53
Media Usage
Advertising 60%
Public relations 15%
Sales promotion 8%
Direct marketing 15%
Internet marketing 2%
Agribusiness Clients: Agricore United, 2002;
Alberta Treasury Branch (projects), 1998;
American Crystal Sugar, 1999; AT Plastics,
2001; Bayer Crop Protection (Canada), 1989;
Bayer Crop Protection (U.S.), 2000; Brandt
Manufacturing, 1999; Bryan & Bryan, 2000;
Canadian Charolais Assn., 2001; Canadian Food
Grains Bank, 1999; Case/IH Dealers, 1978;
Caterpillar Ag Products dealers (projects), 1997;
Concord, 1994; Dow AgroSciences (Canada),
1987; Farm Credit Services (projects), 1992;
Flexi-Coil, 1989; Gremada Industries (projects),
1999; Haybuster, 1995; Heartland Hybrids (projects),
2002; Mycogen Seeds Canada, 1998;
Nexera, 1999; Secan, 2001; Vanderhave USA
(projects), 1982; Westco, 1985
AGRAMERICA
Cleveland, Ohio
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 3 3
Media Usage
Advertising 90%
Public relations 5%
Direct marketing 5%
Agribusiness Clients: Kincaid, Inc., 1998;
C & P Press (projects), 2000
ARCHER/MALMO, INC.
Memphis, Tenn.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 80 10
Media Usage
Advertising 20%
Public relations 20%
Sales promotion 20%
Direct marketing 20%
Internet marketing 20%
Agribusiness Clients: Valent, 2001
AYRES ADVERTISING/MARKETING
Lincoln, Neb.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,300 $425 $75
No. of employees 24 4
Media Usage
Advertising 50%
Public relations 15% 80%
Sales promotion 10%
Direct marketing 5% 20%
Internet marketing 5%
Other 15%
Agribusiness Clients: Biocor Animal Health,
2000; Garner Industries, 2001; Hoegemeyer
Hybrids, 2000; National Crane, 1978; Pinnacle
Banks, 1999; Valmont Irrigation (projects), 2001
Producer-Funded Clients: Nebraska Farmers
Choice, 2000; Nebraska Soybean Board, 1997
BADER RUTTER &
ASSOCIATES, INC.
Brookfield, Wis.; Lincoln, Neb.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $15,190 12,432
No. of employees 139 99
Media Usage
Advertising 46%
Public relations 32%
Sales promotion 3%
Direct marketing 16%
Internet marketing 3%
Agribusiness Clients: Cotton Inc., 1995; Dairy
Business Assn., 2001; Dow AgroSciences,
1981; IMC Global, 1993; Lange-Stegmann,
2000; Merial Ltd., 2000; Merial Canada, Inc.,
2000; Mycogen Seeds, 1997; New Holland, Inc.,
1992; Nutra-Park, Inc., 2001
BADER RUTTER & ASSOCIATES,
INC. PUBLIC RELATIONS GROUP
Brookfield. Wis.; Lincoln. Neb.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $4,827 $3,877
No. of employees 139 99
Media Usage
Public relations 100%
Agribusiness Clients: Cotton Inc., 1995; Dairy
Business Assn., 2001; Dow AgroSciences,
1981; IMC Global, 1993; Lange-Stegmann,
2000; Merial Ltd., 2000; Merial Canada, Inc.,
2000; Mycogen Seeds, 1997; New Holland, Inc.,
1992; Nutra-Park, Inc., 2001
BIGGS/GILMORE
COMMUNICATIONS
Kalamazoo, Mich.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $9,883 $2,508
No. of employees 89 15
Media Usage
Advertising 60%
Public relations 3%
Sales promotion 1%
Direct marketing 10%
Internet marketing 26%
Agribusiness Clients: Cerexagri, Inc. (projects),
2001; Nu-Gro Technologies, 2000; Pharmacia
Animal Health, 1975
BRIGHTON AGENCY, INC.
St. Louis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $6,400 $3,428
No. of employees 90 25
Media Usage
Advertising 40%
Public relations 20%
Direct marketing 30%
Internet marketing 10%
Agribusiness Clients: BASF Ag Division, 1995;
Missouri Department of Agriculture, 2001
BRYANT, LAHEY & BARNES, INC.
Mission, Kan.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $717
No. of employees 7 7
Media Usage
Advertising 85%
Public relations 5%
Sales promotion 2%
Direct marketing 3%
Internet marketing 5%
Agribusiness Clients: DeLaval Hygiene
(projects), 1995; Lextron, Inc., 1983; Livestock
Marketing Assn., 1997; Schering-Plough Animal
Health, 1983; Stone Manufacturing & Supply,
1986
CMF&Z
Des Moines, Iowa; Cedar Rapids, Iowa;
Chicago
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $9,000 $2,717 $1,170
No. of employees 80 60
Media Usage
Advertising 42% 10%
Public relations 22% 80%
Sales promotion 21% 21%
Direct marketing 10% 10%
Internet marketing 5% 5%
Agribusiness Clients: Deere & Co., 1985;
Elanco Animal Health, 1995; Firestone Ag Tires,
2001; JobHog.net, 2001; John Deere Credit,
1993; Monsanto Choice Genetics, 2001; Soil &
Water Conservation Society, 1999; Sparboe
Farms, 2000; Syngenta (projects) 1994
Producer-Funded Clients: Dairy Management,
Inc., 1990; Iowa Corn Promotion Board/Iowa
Corn Growers Assn., 1997; National Pork Board,
1999; United Dairyment of Idaho, 2001
CHANDLER EHRLICH
Memphis, Tenn.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,802 $492
No. of employees 34 9
Media Usage
Advertising 45%
Public relations 23%
Sales promotion 5%
Direct marketing 12%
Internet marketing 15%
Agribusiness Clients: Kelly Registration
Systems, 2000; Krone North America, 1999;
Micro Flo, 1999; ProSource One, 2000; TopPro
Specialties, 1999
CHARLESTON|ORWIG, INC.
Hartland, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $3,337 $2,258
No. of employees 65 41
Media Usage
Advertising 48%
Public relations 26%
Sales promotion 6%
Direct marketing 18%
Internet marketing 2%
Agribusiness Clients: Alcide Corp., 2001; Arm
& Hammer Animal Nutrition, 2001; Brillion Farm
Equipment, 1996; Brock Associates, 2000;
CryoPort Systems, Inc., 2000; Daiichi Fine
Chemicals, Inc., 1996; Dairyland Seed Company,
Inc., 1993; ExSeed Genetics, LLC, 1998; Great
Lakes Cattle Credit Company, 2001; IMC-Feed
Ingredients, 1997; Land O'Lakes Animal Milk
Products, 2001; Land O'Lakes Farmland Feeds,
2001; Miller Brewing Company (Industry
Affairs), 1996; Packerland Packing, 1994; Patz
Sales, Inc., 2001; Pfizer Animal Health, 2001;
PRIMEDIA Agribusiness Group, 1998;
Professional Dairy Heifer Growers Assn., 2001;
Red & White Dairy Cattle Assn., 2001;
Transpartum, Inc., 1999; U.S. Borax, Inc., 1999;
Wisconsin Milk Marketing Board, 2001; Woods
Equipment Company 1998; World Dairy Expo,
2001; Zinpro Corporation, 2000
COLLE + MCVOY MARKETING
COMMUNICATIONS
Minneapolis, Minn.; Lincoln, Neb.;
Cedar Rapids, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $26,558 $7,455
No. of employees 193 65
Media Usage
Advertising 44%
Public relations 21%
Sales promotion 2%
Direct marketing 15%
Internet marketing 8%
Other 10%
Agribusiness Clients: AgStar Financial, 2001;
CHS Cooperatives (Agriliance, Cenex Petroleum,
Harvest States), 1994; Caterpillar, 1996; Land
O'Lakes (Animal Milk, Feed, Croplan Seeds),
1994; NK Seeds, 2000; Nebraska Pork
Producers, 2001; Pfizer Animal Health, 1988;
Syngenta, 2000; Zinpro, 1992
CORMARK
COMMUNICATIONS, INC.
London, Ontario
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $700
No. of employees 17 17
Media Usage
Advertising 40%
Public relations 10%
Sales promotion 10%
Direct marketing 20%
Internet marketing 10%
Other 10%
Agribusiness Clients: Ayerst Veterinarian
Laboratories, 2001; Bridgestone/Firestone
Canada (farm tire division), 2001; Canadian
Wheat Board, 2001
CRAWFORD/FENTON
ASSOCIATES, INC.
Somerville, N.J.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,241 $2,057
No. of employees 13 12
Media Usage
Advertising 35%
Public relations 25%
Sales promotion 15%
Direct marketing 25%
Agribusiness Clients: Cheminova, 1991;
Intervet, Inc., 1977; Ronkonkoma Import/
Export, 2000
CS&A MARKETING
COMMUNICATIONS
Bloomington, III.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 25
Agribusiness Clients: Dickey-john Corp., 2002;
Kent Feeds (projects), 1997; ForTheFarm.com,
1999; Pfister Seeds, 1995; Precision Planting,
2002; Yetter Manufacturing, 2001
DAVID & ASSOCIATES
Hastings, Neb.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,100 $430 $60
No. of employees 13 8
Media Usage
Advertising 40% 60%
Public relations 5% 30%
Sales promotion 15%
Other 40% 10%
Agribusiness Clients: ACCO Feeds (Texas),
(projects), 2001; AcuaBiotec (projects), 2000;
Biocor Animal Health, 2001; Brownie Systems,
2000; Cargill Animal Nutrition, 1994; Excel
Corporation (projects), 2001; Kugler Company,
1987; MFS/York/Stormor, 1997; Perennial Public
Power (projects), 2000; Sentinel Building
Systems, 2000
Producer-Funded Clients: Clean Fuels
Development Coalition (projects), 1993; E-10
Unleaded with Ethanol, 2000; Kansas Corn
Commission (projects), 2001; Nebraska Corn
Board, 1997; Nebraska Corn Growers Assn.
(projects), 1988; Nebraska Department of
Agriculture (projects), 1989; Nebraska Ethanol
Board, 1984; Nebraska Grain Sorghum Board
(projects), 1988; Nebraska Pork Producers
Assn. (projects), 1991
DAVIS HARRISON DION
Chicago
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,466 $245
No. of employees 27
Media Usage
Advertising 50%
Sales promotion 25%
Direct marketing 20%
Internet marketing 5%
Agribusiness Clients: Degussa, 1997; Iowa
Farmer Today, 1985; Pet-Ag, Inc., 1987
THE DUFF CO.
Kansas City, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,500 $50
No. of employees 11 11
Media Usage
Advertising 25% 5%
Public relations 50% 95%
Sales promotion 10%
Direct marketing 10%
Internet marketing 5%
Agribusiness Clients: ABI Alfalfa, 2000;
Agri-Labs/TradeWinds, 2002; Crompton
Corp./Uniroyal Chemical, 1990; Cultiva
(projects), 2001; Dairy Farmers of America
(projects), 1998; Felton International, 2002;
Gustafson, LLC (seed amendments), 1988;
Hytest Seeds, 1998
FIELDSTONE MARKETING &
COMMUNICATIONS
Calgary, Alberta
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees
Media Usage
Advertising 50%
Public relations 8%
Sales promotion 20%
Direct marketing 10%
Internet marketing 12%
FLEISHMAN-HILLARD, INC.
St. Louis; Kansas City, Mo.; Sacramento,
Calif.; Washington, D.C.; New York, N.Y.;
Frankfort, Germany; London, England;
Madrid, Spain; Mexico City, Mexico;
Ottawa, Ontario; Tokyo, Japan; Toronto,
Ontario; Sydney, Australia; Melbourne,
Australia
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $345,251 $8,120 $3,556
No. of employees 2,288 75
Media Usage
Public relations 100% 100%
FREEBAIRN & CO.
Atlanta
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $3,300 $1,100
No. of employees 31 14
Media Usage
Advertising 55%
Public relations 20%
Direct marketing 15%
Internet marketing 12%
Other 8%
Agribusiness Clients: American Suzuki, 2001;
Castrol Heavy Duty Lubricants, 1999; Stoneville
Pedigreed Seed Co., 1999
GIBBS & SOELL, INC.
New York; Chicago; Raleigh, N.C.,
San Francisco
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $11,550 $3,283
No. of employees 87
Media Usage
Public relations 100%
Agribusiness Clients: Ag America, FCB/
Western Farm Credit Bank, 1999; AgriClick,
2000; Honeywell International, 1971; Mathews
Company, 1977; Syngenta, 2000
HICKMAN & ASSOCIATES, INC.
Carmel, Ind.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,500 $1,000
No. of employees 24 4
Media Usage
Advertising 40%
Public relations 50%
Other 10%
Agribusiness Clients: Kasco Manufacturing
Co., Inc., 2002; Liberty National Bank, 2000;
OmniStar, Inc., 1999; Purdue University School
of Agriculture, 2001; Thomas Jefferson
Agricultural Institute, Food and Society Policy
Fellows Program, 2001; W.K. Kellogg
Foundation, Food Systems and Rural
Development, 1999
JONES AND THOMAS, INC.
Decatur, III.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,700 $2,100
No. of employees 28 19
Media Usage
Advertising 85%
Public relations 15%
Agribusiness Clients: Archer Daniels Midland,
1986; BioProducts, Inc., 1991; Grain Journal
(projects), 1992; Growmark (projects), 1996;
Illinois Soybean Assn. (projects), 1998; Nutrius
(projects), 1991; Matsutani America, 2000;
Westchester Group (projects), 1993
KAHNTACT MARKETING INC.
Guelph, Ontario
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $910 $450
No. of employees 12 5
Media Usage
Advertising 30%
Public relations 30%
Direct marketing 30%
Internet marketing 10%
Agribusiness Clients: Arvesta Corp.; Bayer
Livestock, 1999; Cheminova Canada, 1997;
George Morris Centre, 2000; Land O'Lakes
(projects); Pioneer Hi-Bred Limited (projects),
1997
LATORRA, PAUL & MCCANN
Syracuse, N.Y.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $4,200 $2,000 $300
No. of employees 42 19
Media Usage
Advertising 60% 80%
Public relations 12% 5%
Sales promotion 15% 15%
Direct marketing 8%
Internet marketing 5%
Agribusiness Clients: Agway, 1998; Agway
Sunflower (projects), 2000; CPG Nutrients,
1999; Dairylea Cooperative,1985; Fort Dodge
Animal Health, 1987; Semican (projects), 1999
Producer-Funded Clients: American Dairy
Association (N.Y.), 1980
AL PAUL LEFTON COMPANY, INC.
Philadelphia, Pa.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $10,500 $306
No. of employees 60 3
Media Usage
Advertising 49%
Public relations 41%
Sales promotion
Direct marketing 5%
Internet marketing 5%
Agribusiness Clients: Cerexagri, 2001; Rohm
and Haas Company, 1975
MANGAN HOLCOMB RAINWATER
CULPEPPER
Little Rock, Ark.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $250+
No. of employees 30 16
Media Usage
Advertising 50%
Public relations 30%
Sales promotion 5%
Direct marketing 10%
Internet marketing 5%
Agribusiness Clients: AR Kat, 2002; Delta &
Pine Land Company, 1999; Delta King Soybeans,
1998; Farm Fresh Catfish Company, 2001;
RiceTec Hybrid Rice, 1999; Riggs Tractor Co.,
1998; STIHL Outdoor Power Equipment, 1993
MARTIN/WILLIAMS ADVERTISING
Minneapolis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $44,000 $5,300
No. of employees 265 31
Media Usage
Advertising 82%
Direct marketing 15%
Internet marketing 3%
Agribusiness Clients: Syngenta Crop
Protection, 1985
MCCORMICK COMPANY
Amarillo, Texas; Kansas City, Mo.;
Des Moines, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $5,800 $5,100 $200
No. of employees 68 58
Media Usage
Advertising 70% 20%
Public relations 15% 75%
Sales promotion 5%
Direct marketing 5% 5%
Internet marketing 5%
Agribusiness Clients: ADM Animal Health &
Nutrition Div., 1999; Agri-Totalk, 1994; Allflex
USA, Inc., 1990; Aviagen Group, 1998; AzTx
Cattle Co., 1981; Bradley Country Meats, Inc.,
1998; Cactus Feeders, 1987; Elanco Animal
Health (Cattle Business Unit), 1999; Gustafson,
2000; emerge Interactive, 2001; Ivy Animal
Health, 1996; Lignotech USA, 1995;
MachineryLink, 2000; MicroBeef Technologies,
Inc., 1992; Murphy Farms, 1997; Pioneer Hi-
Bred Intl., Inc., 1969; PM Beef Group, 2001;
Stoecher Farms, 2000; VetLife (division of Ivy
Animal Health Inc.), 1996
Producer-Funded Clients: Alfalfa Council,
1999; National Grain Sorghum Assn., 1989;
Texas Cattle Feeders Assn., 1978; Texas Wheat
Producers Assn., 1988
E.W. MCDANIELS MARKETING
COMMUNICATIONS
Pekin, Ill.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,275 $345 $25
No. of employees 18 4
Media Usage
Advertising 50% 10%
Public relations 15%
Sales promotion 20% 20%
Direct marketing 10% 10%
Internet marketing 5%
Other 60%
Agribusiness Clients: Beall Manufacturing
(projects), 1992; CNH Global, 1967; Dickey-john
Corp., 1988; Equipment Technologies, 1998
Producer-Funded Clients: Illinois Soybean
Assn. (checkoff board) (projects), 1993
MEERS MARKETING
COMMUNICATIONS
Kansas City, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $855 $225
No. of employees 12 6
Media Usage
Advertising 28%
Public relations 10%
Direct marketing 32%
Internet marketing 12%
Other 18%
Agribusiness Clients: Farmland National Beef,
1999; Kansas City Board of Trade, 1999
MEYOCKS & PRIEBE
ADVERTISING, INC.
Des Moines, Iowa; Minneapolis;
Madison, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $6,400
No. of employees 38
Media Usage
Advertising 25% 10%
Public relations 25% 50%
Sales promotion 10%
Direct marketing 30% 20%
Internet marketing 10%
Other 20%
Agribusiness Clients: Accelerated Genetics,
2002; Farm Credit Services of America, 1998;
Farm Credit Services of Wisconsin, 1997;
Intervet, Inc., 1998; Pioneer Hi-Bred
International, 1984; Specialty Fertilizer, Inc.,
2000; Valent BioSciences USA, 1992
Producer-Funded Clients: Foremost Farms,
2000
MILLER MEESTER
ADVERTISING, INC.
Minneapolis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $9,000 $7,300
No. of employees
Media Usage
Advertising 41%
Public relations 39%
Sales promotion 4%
Direct marketing 15%
Agribusiness Clients: BASF Corp. (Harvest
Partners Network), 2001; BASF Corp. (Public
Affairs), 2001; BASF Corp. (Specialty Products
Dept.), (projects), 2000; Pfizer Animal Health
(projects), 2001
MORGAN & MYERS
Jefferson, Wis.; Milwaukee; Minneapolis;
Waterloo, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $8,360 $6,315 $1,951
No. of employees 72 65
Media Usage
Advertising 18%
Public relations 78% 100%
Internet marketing 4%
Agribusiness Clients: Cargill Feed Applications;
Case IH Corp.; Case Application Equipment Co.;
CNH Corp.; Monsanto; National Renewable
Energy Laboratory; Pharmacia Animal Health;
Philip Morris Companies Inc.
Producer-Funded Clients: Iowa Soybean
Promotion Board, North Central Soybean
Research Program
NKH&W, INC.
Kansas City, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $8,993 $2,248
No. of employees 96
Media Usage
Advertising 55%
Public relations 7%
Sales promotion 20%
Direct marketing 10%
Internet marketing 5%
Other 3% 100%
Agribusiness Clients: American Angus Assn.,
1992; Boehringer Ingelheim Vetmedica, 1990;
United Agri Products, Inc., 1998
Producer-Funded Clients: National Cattlemen's
Beef Assn. (projects), 1998
NELSON SCHMIDT, INC.
Milwaukee
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $3,111 $437
No. of employees 42 5
Media Usage
Advertising 40%
Public relations 10%
Direct marketing 25%
Internet marketing 25%
Agribusiness Clients: Hoard's, 1971;
Liphatech, 1995
OSBORN & BARR
COMMUNICATIONS, INC.
St. Louis; Kansas City, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $11,541 $8,282 $1,742
No. of employees 97 65
Media Usage
Advertising 75% 40%
Public relations 18% 50%
Sales promotion 3% 3%
Direct marketing 4% 7%
Agribusiness Clients: CropVerifeye.com, 2001;
Deere & Company, 1989; Farmland Industries
(projects), 2000; Fireman's Fund Insurance
Company (Agribusiness Div.), 2001; John Deere
Credit (projects), 1990; John Deere Parts and
Service, 1992; Monsanto Agricultural Company,
1988; Purina Mills LLC, 1999
Producer-Funded Clients: National Cattlemen's
Beef Assn., 1998; Ohio Soybean Council, 1999;
United Soybean Board, 1995
OSTER AND ASSOCIATES, INC.
San Diego
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $700 $550 $5
No. of employees 9
Media Usage
Advertising 50% 100%
Public relations 10%
Sales promotion 5%
Direct marketing 25%
Internet marketing 10%
Agribusiness Clients: The Flower Fields
Alliance, 2000; Hines Nurseries, 2001; Kent's
Bromeliad Nursery, 1992; Miramar Wholesale
Nurseries, 1994; TruGreen Landcare, 2001
Producer-Funded Clients: Henry Avocado,
1986
PAULSEN MARKETING
COMMUNICATIONS
Sioux Falls, S.D.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,750 $510 $20
No. of employees 25 10
Media Usage
Advertising 55% 15%
Public relations 15% 85%
Sales promotion 10%
Direct marketing 5%
Internet marketing 10%
Agribusiness Clients: Cooperative Credit, 2000;
Den Besten Seed, 2001; Ecolab (Agri products)
(projects), 1992; Grain States Soya, 1998;
Grand Labs (projects), 1995; Hubbard Feeds
Inc., 1992; Kubota Tractor Corp., 2000; Prince
Agri Products, Inc., 1996; Ridley Black
Operations, 1997; Worthington Ag Parts, 1986
Producer-Funded Clients: South Dakota
Soybean Research and Promotion Council
(projects), 1992
PROM KROG ALTSTIEL, INC.
Mequon, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,200 $1,000
No. of employees 8 8
Media Usage
Advertising 30%
Public relations 10%
Sales promotion 10%
Direct marketing 10%
Other 40%
Agribusiness Clients: Renk Seeds, 1992;
Westfalia-Surge, 1995
QUARRY INTEGRATED
COMMUNICATIONS INC.
Waterloo, Ontario
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $8,100 $2,200
No. of employees 125 40
Media Usage
Advertising 100%
Agribusiness Clients: Advanta Seeds, 2000;
BASF Canada Inc., 1990; Elanco Animal Health,
1989
RHEA & KAISER MARKETING
COMMUNICATIONS
Naperville, Ill., Durham, N.C.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $11,995 $8,277 $240
No. of employees 104 71
Media Usage
Advertising 80%
Public relations 6% 100%
Sales promotion 5%
Direct marketing 7%
Internet marketing 2%
Agribusiness Clients: AgData/IML (projects),
2001; Aventis CropScience, 1985; Caterpillar
Agriculture Products, 1999; Caterpillar Claas
America (public relations), 2001; GROWMARK,
Inc., 1981; Merial Limited, 2000; Pharmacia
Animal Health, 2001; Quiedan, Inc., 2001
Producer-Funded Clients: California Tree Fruit
Agreement, 2001; Pear Bureau Northwest,
2001; USA Rice Federation (projects), 2001
SAATCHI & SAATCHI ROWLAND
Fairport, N.Y.; New York;
Wilmington, Del.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $20,437 $5,995
No. of employees 110 35
Agribusiness Clients: Dupont Crop Protection,
1961
RON SCHERER & COMPANY
Columbia, III.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $310 $295 $15
No. of employees 2 2
Media Usage
Advertising 35%
Public relations 50% 100%
Direct marketing 10%
Internet marketing 5%
Agribusiness Clients: Bunge Corp. (projects),
1997; Illinois Committee For Agricultural
Education (projects), 1998; Illinois Society of
Professional Farm Managers & Rural Appraisers
(projects), 1997; Illinois Soil Testing Assn.,
1998; National Corn Growers Assn. (projects),
1994; Professional Crop Consultants of Illinois,
1999; St. Louis AgriBusiness Club, 1999;
SUIDAE Technology, 1994; Trouw Nutrition USA
(formerly DuCoa), 2001
Producer-Funded Clients: National Corn
Growers Association (projects), 1994
SETALA & ASSOCIATES
River Falls, Wisc.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $180
No. of employees 1 1
Media Usage
Advertising 20%
Public relations 30%
Sales promotion 30%
Direct marketing 10%
Internet marketing 10%
Agribusiness Clients: Agri Bank, FCB, 2001;
AgQuest Financial Services, 1999; Brown Seed
Farms, Inc., 1995; BuyAgParts.com (projects),
2000; Heartland CapiTotal Funding, Inc. (projects),
1998; Truax Manufacturing Co., Inc., 1992
TRI-STATE ADVERTISING CO., INC.
Warsaw, Ind.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $575 $130
No. of employees 8 3
Media Usage
Advertising 52%
Public relations 28%
Sales promotion 6%
Direct marketing 13%
Internet marketing 1%
Agribusiness Clients: Claas of America, 1991;
Mier Products, 1990; Worksaver, Inc., 1980
VALENTINE-RADFORD
ADVERTISING
Kansas City, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $24,666
No. of employees 150 60
Media Usage
Advertising 25%
Public relations 28%
Sales promotion 6%
Direct marketing 30%
Internet marketing 6%
Other 5% 100%
Agribusiness Clients: Bayer Corporation, 1968;
Iowa Farm Bureau (projects), 2001; National
Assn. of Wheat Growers (projects), 2000;
National Corn Growers Assn. (projects), 2000
Producer-Funded Clients: National Soybean
Assn. (projects), 2001
WEBER SHANDWICK
Minneapolis; 65 offices in 24 countries
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $19,659 $389
No. of employees 3,000 1
Media Usage
Public relations 100%
WERNIMONT & PAULLUS
Cedar Rapids, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,325
No. of employees 4 4
Media Usage
Advertising 85%
Public relations 5%
Sales promotion 5%
Direct marketing 5%
Agribusiness Clients: National Assn. of Farm
Broadcasters (projects), 2001; Pro Farmer
Newsletter (projects), 2001; Schils America, Inc.
(projects), 1996; Syngenta Seeds, 1995
WESLEY DAY ADVERTISING
West Des Moines, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $900 $300
No. of employees 12
Media Usage
Advertising 75%
Public relations 5%
Sales promotion 5%
Direct marketing 15%
Agribusiness Clients: AGCO Corporation (projects),
1997; AGRI Industries (projects), 2001
WILSON PAAS ADVERTISING
Winnipeg, Manitoba
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 6 0
Media Usage
Advertising 100%
Agribusiness Clients: Buhler Manufacturing,
1982; Buhler Versatile Inc., 2002
2001 LARGEST AGENCIES
TOTAL INCOME FROM
AGRIBUSINESS ACCOUNTS
(thousand dollars)
Bader Rutter & Associates, Inc $12,509
Colle + McVoy Marketing Communications $ 9,140
CMF&Z $ 6,650
McCormick Company $ 6,000
Rhea & Kaiser Marketing Communications $ 5,749
$40,048
INCOME FROM AG ADVERTISING
(thousand dollars)
Bader Rutter & Associates, Inc $ 6,004
Rhea & Kaiser Marketing Communications $ 4,714
McCormick Company $ 4,200
Colle + McVoy Marketing Communications $ 3,565
Martin Williams $ 2,100
$20,583
INCOME FROM AG PUBLIC RELATIONS
(thousand dollars)
Gibbs & Soell, Inc $ 5,230
Bader Rutter & Associates, Inc $ 3,769
Colle + McVoy Marketing Communications $ 2,742
Miller Meester Advertising, Inc $ 1,813
CMF&Z $ 1,596
$15,150
INCOME FROM AG SALES PROMOTIONS
(thousand dollars)
Dudnyk $ 660
Bader Rutter & Associates, Inc $ 625
NKH&W, Inc $ 423
AdFarm $ 400
CMF&Z $ 333
$ 2,441
INCOME FROM AG DIRECT MARKETING
(thousand dollars)
CMF&Z $ 2,328
Bader Rutter & Associates, Inc $ 2,001
Colle + McVoy Marketing Communications $ 1,097
Miller Meester Advertising, Inc $ 1,078
Brighton Agency $ 988
$ 7,492
INCOME FROM AG INTERNET MARKETING
(thousand dollars)
Biggs/Gilmore Communications $ 1,200
Colle + McVoy Marketing Communications $ 823
Crawford/Fenton Associates, Inc $ 309
McCormick Company $ 300
Meyocks & Priebe Advertising, Inc $ 300
$ 2,932
2002 LARGEST AGENCIES
TOTAL INCOME FROM
AGRIBUSINESS ACCOUNTS
(thousand dollars)
Bader Rutter & Associates, Inc $12,432
Osborn & Barr Communications $ 8,282
Fleishman-Hillard, Inc $ 8,120
Rhea & Kaiser Marketing Communications $ 8,277
Colle + McVoy Marketing Communications $ 7,455
Miller Meester Advertising, Inc $ 7,300
Morgan&Myers $ 6,315
$50,061
INCOME FROM AG ADVERTISING
(thousand dollars)
Osborn & Barr Communications $ 6,909
Rhea & Kaiser Marketing Communications $ 6,621
Bader Rutter & Associates, Inc $ 5,719
Martin Williams $ 4,346
McCormick Company $ 3,610
$27,205
INCOME FROM PUBLIC RELATIONS
(thousand dollars)
Fleishman-Hillard, Inc $ 8,120
Morgan&Myers $ 6,876
Bader Rutter & Associates, Inc $ 3,877
Gibbs & Soell $ 3,283
Miller Meester Advertising, Inc $ 2,850 *
$25,006
INCOME FROM AG SALES PROMOTIONS
(thousand dollars)
CMF&Z $ 571
NKH&W $ 449
AdFarm $ 440
Rhea & Kaiser Marketing Communications $ 414
Bader Rutter & Associates, Inc $ 372
$ 2,246
INCOME FROM AG DIRECT MARKETING
(thousand dollars)
Bader Rutter & Associates, Inc $ 1,989
Morgan&Myers $ 1,137
Colle + McVoy Marketing Communications $ 1,118
Brighton Agency $ 1,028
Miller Meester Advertising, Inc $ 1,000 *
$ 6,272
INCOME FROM INTERNET MARKETING
(thousand dollars)
Biggs/Gilmore Communications $ 652
Colle + McVoy Marketing Communications $ 596
Bader Rutter & Associates, Inc $ 373
Brighton Agency $ 342
McCormick Company $ 255
$ 2,218
* approximate income
looking back
1997 LARGEST AGENCIES --
INCOME FROM AGRIBUSINESS ACCOUNTS
Bader Rutter & Associates, Inc $10,582
Colle & McVoy, Inc 7,736
Rhea & Kaiser Marketing Communications 7,583
Miller Meester Advertising, Inc 7,300
CMF&Z 5,534
1992 TOP AG PR AGENCIES
Gibbs & Soell Inc $ 3,575
Bader Rutter & Associates, Inc 2,418
Miller Meester Advertising 2,400
Mona Meyer McGrath & Gavin 1,730
Morgan&Myers 1,582
CMF&Z Public Relations 1,444
1992 TOP AG ADVERTISING AGENCIES
CMF&Z $ 7,915
Miller Meester Advertising 6,600
Bader Rutter & Associates 6,211
Rumrill-Hoyt Inc 5,306
Rhea & Kaiser Marketing Communications 3,870
1982 LARGEST AGENCIES --
INCOME FROM AGRIBUSINESS BILLINGS
Fletcher/Mayo/Associates $43,000
Bozell & Jacobs Inc 36,905
Creswell, Munsell, Fultz & Zirbel, Inc 28,700
Bader Rutter & Associates, Inc 22,600
Miller Meester Advertising 18,100
Muller Jordan Weiss 15,000
Valentine-Radford Inc 14,000
DFS/Wegener Agricultural Group 13,500
Marstellar Inc 13,100
Richardson, Myers & Donofrio, Inc 13,000
1977 LARGEST AGENCIES --
INCOME FROM AGRIBUSINESS BILLINGS
Bozell & Jacobs International $14,600
Foote, Cone & Belding Advertising, Inc 13,500
Fletcher/Mayo/Associates, Inc 11,200
Creswell, Munsell, Shubert & Zirbel, Inc 11,100
Brewer Advertising Inc 8,350
Valentine-Radford, Inc 8,350
Bader Rutter & Associates, Inc 8,200
Keenan & McLaughlin, Inc 8,200
Marstellar, Inc 7,500
Richardson, Myers & Donofrio, Inc 6,500
* All figures in U.S. thousands.
2002 RANKING BY AG INCOME, ALL SOURCES
(thousand dollars)
Bader Rutter & Associates, Inc $12,432
Fleishman-Hillard, Inc 11,676
Osborn & Barr Communications 10,024
Rhea & Kaiser Marketing Communications 8,517
Morgan&Myers 8,266
2002 RANKING BY INCOME PER EMPLOYEE
(thousand dollars)
Hickman & Associates, Inc $250
Martin Williams Advertising 171
Crawford/Fenton Associates, Inc 171
Saatchi & Saatchi Rowland 171
Biggs/Gilmore Communications 167
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