2002 Holiday Season a Bang for Online Retailing; Over 85 Percent of Retailers Saw Revenue Increases.Business Editors WASHINGTON, D.C.--(BUSINESS WIRE)--Jan. 13, 2003 While some traditional retailers were shaking their heads over the holiday season, online retailers had something to cheer about. An astounding a·stound tr.v. a·stound·ed, a·stound·ing, a·stounds To astonish and bewilder. See Synonyms at surprise. [From Middle English astoned, past participle of astonen, 81 percent of online retailers saw revenue increases of at least 10 percent this holiday season over last year, and 31 percent of online retailers saw revenue increases of at least 50 percent (see table below), according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the final installment of the Shop.org/BizRate.com 2002 Online Holiday Mood Study. The survey also found that 72 percent of online retailers, surveyed the first week of January, were optimistic op·ti·mist n. 1. One who usually expects a favorable outcome. 2. A believer in philosophical optimism. op about the 2002 holiday season. Online shopping was also a positive experience for consumers, with 84 percent of shoppers somewhat or very satisfied with their online buying experience during the holidays. "The 2002 online holiday season was a resounding re·sound v. re·sound·ed, re·sound·ing, re·sounds v.intr. 1. To be filled with sound; reverberate: The schoolyard resounded with the laughter of children. 2. success and a bright spot in retail," said Scott Silverman, Executive Director of Shop.org. "While Internet and multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple retailing are poised to deliver more value to consumers and enjoy even greater success in 2003, there is still much work to be done and Shop.org looks forward to continue its leadership position in the industry and assisting its members as they navigate (1) "Surfing the Web." To move from page to page on the Web. (2) To move through the menu structure in a software application. through a variety of opportunities and challenges facing the industry." The study found that email (78%), free shipping with conditions (62%) and search engine placement (37%) were the top three most successful marketing/promotion efforts for online merchants this holiday. "Online retailers pulled shoppers onto their sites with great promotional and marketing efforts, and consumers recognized there were great deals to be had," said Chuck Davis  This article or section contains information about one or more candidates in an upcoming or ongoing election.Content may change as the election approaches. Charles E. , President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BizRate.com. "The 2002 holiday season will certainly be the harbinger har·bin·ger n. One that indicates or foreshadows what is to come; a forerunner. tr.v. har·bin·gered, har·bin·ger·ing, har·bin·gers To signal the approach of; presage. of good things to come in 2003 for the online retailing industry." Retailers found that certain site efforts were especially valuable near the end of the holiday season. Clearance sale pages (46%), product promotion (44%), and featured sale item pages (42%) were the most valuable site efforts in driving business.
Retailer-Reported Online Sales for the Entire
2002 Holiday Sales Period (November and December)
150% or higher 5%
100% to 149% higher 7%
75% to 99% higher 7%
50% to 74% higher 12%
25% to 49% higher 31%
10 - 24% higher 20%
0 - 9% higher 7%
About the same 3%
0 - 9% lower 3%
10 - 19% lower 0%
20% or lower 5%
About the Survey The 2002 Online Holiday Mood Study is the only holiday measurement tool that is based on data provided directly from online retailers. The final installment, which represents the two-week buying period between December 15 and December 28, includes data from 60 leading Internet and multi-channel retailers -- all Shop.org members. Complementing the data collected from retailers are insights into the role online shopping plays in consumers' overall holiday purchasing polled through BizRate.com's panel of online buyers, which is defined as anyone who has made a purchase online in the last twelve months. BizRate.com is the leading comparison shopping site on the Web, and a leading provider of e-commerce research. The BizRate.com site offers shoppers best-of-breed comparison shopping features, including user-friendly Smiley See emoticon. smiley - emoticon Scale(TM) merchant reliability ratings compiled from a vast proprietary feedback network consisting of over 2,000 stores who allow BizRate to solicit direct feedback at the point-of-sale and after fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. from over 10 million customers each month. In addition to merchant reliability information, BizRate.com offers product specs (SPECificationS) The details of the components built into a device. See specification. , consumer ratings and reviews of products, a comprehensive price comparison, including taxes, shipping and handling, as well as hundreds of special offers across 20 popular shopping categories. Consistently ranked in the top five e-commerce sites on the Web, BizRate.com is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. . Shop.org, the association for retailers online, is where the best retail minds come together to gain the insight, knowledge and intelligence to make smarter, more informed decisions in the evolving world of the Internet and Multi-Channel retailing. Founded in 1996, Shop.org became a division of the National Retail Federation in January 2001. The association's membership includes interactive executives from store-based retailers, catalog-based retailers, Web-based retailers, and retail solution providers. |
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