2002 Agribusiness Forum October 8-10 Kansas City.

The business of agriculture is expanding. Not an expansion of size, but an expansion of scope. Today's agricultural business climate has caused traditional agriculture to interact and blend with industry levels closer to the consumer. Marketers who used to only work on production inputs are now challenged with communicating to food, fiber, companion animal, turf, ornamental, and lifestyle audiences. This agricultural expansion presents unique challenges and opportunities to you as a marketing, professional.

Plan now to attend the Agribusiness Forum, October 8-10, 2002, in Kansas City.

This cross-industry meeting will provide a big picture look at our evolving, industry and the trends that will shape its future. Interactive discussion will then explore the issues these trends create in marketing communications, public relations, product management, sales and human resources. Gain the insight you will need to benefit from this expansion.

If you, or your clients, are challenged with a broader, more diverse audience for your agricultural products, you won't want to miss the 2002 Agribusiness Forum.

Agribusiness Forum Sessions

The following, sessions are a ,glimpse of what will be presented at the 2002 Agribusiness Forum. Watch for the completete program in your mail and on the NAMA Web site (www.nama.org,).

The New Marketplace--Understanding the Consumer

During this session, a keynote speaker will give a general overview of the changes in consumer habits, trends and socio-economic demographics.

Differential Pricing--Fair, Ethical, Legal?

A case study on the legal customer, and other challenges associated with setting product prices at different levels for different users. How do the airlines do it? This session will also explore the impact of dealer programs/incentives.

Food Companies--Who's Side Are They On?

A case study on a food company that has sided with consumer activist groups and the resulting push-back pressure on ag production and agribusiness companies. How closely aligned should food and agriculture be?

Let's Talk About it Break

A new feature this year, this break will provide the opportunity for attendees to react to questions, network and interact with each other.

Worshipping the Brand Gods

A case study on a business that devoted resources to a strong brand strategy to fend off "price" offenses from new retail or business outlets (i. e., managing against Wal-Mart or other low-cost suppliers). As brand defenders, what can you do to protect)our image and product assets from attacks?

Marketing Issues--Differential Pricing

Panel discussion--Legalities and Loyalty Hear a panel of experts debate the information presented in the session on differential pricing.

Marketing Issues--Companies Taking Sides

A panel discussion on consumer pressures affecting what items are stocked. This panel will debate the information presented in "Food Companies--Who's Side Are They) On?" session.

Marketing issues--Brands

A panel will further explore the information presented during the session "Worshiping the Brand Gods."

Coping with Change

What companies are doing right, wrong and indifferent. This speaker will show you how to plan for, adjust and succeed in an ever changing business environment.

Where Do You Fit In the Workforce in 2010?

Hear an expert talk about the workforce of the future and what to expect from employers and employees.

Adapting Your Workstyle for a Changing Environment

Learn about the workstyle of different generations and a profile of the new generation now entering the workplace.

How Do We All Get Rewarded?

A panel will discuss Performance Based Compensation, with representatives from human resources, agency, media and client companies.

Recognition Luncheon

During lunch on Wednesday the Professional Development Awards of Excellence will be presented. These awards will honor NAMA members based on outstanding achievement in each of the Professional Development Areas (PDA). Awards of Excellence will be presented in the areas of Marketing Communications, Product/Species Management, Public Relations and Sales.

Hotel Information

Embassy Suites--KCI Airport 7640 NW Tiffany Springs Parkway Kansas City, MO 64153 PH: 816-891-7788 FX: 816-891-0630

Book Your Room Online.

1. Go to www.embassysuites.com

2. Click on "Find a Hotel"

3. On the next screen type "Kansas City" in the city field, select "Missouri" and select "United States" in the country field.

4. On the next screen click on "Book a Room" under Embassy Suites KCI

5. On the next screen under "please select your days" select date of arrival and departure, number of rooms, number of adults and children, and smoking preference.

6. Under the next section "Special Accounts" type the three-letter group code "ABF" in the "Group Code" field.

7. Click on "Rates & Availability Step I"

8. On the next screen under "Available Rates" select the room type by clicking on "Book Now"

9. On the next screen fill in name, address, phone, and credit card information and any other requested information.

10. At the bottom of the screen click on "Book a Room" to complete the reservation and get the confirmation number.

The Embassy Suites is is only 3 miles from the Kansas City International Airport. Visit the Web for driving directions.

Single/Double Bedroom Suite: $109.00 Note: The Hotel cut-off date is September 9, 2002.

Hotel Reservation Policy

A non-refundable deposit in the amount of one night's lodging will be required at the time the reservation is made with the hotel.

Sponsors (as of 7/29/02)

High Plains Journal Continental Breakfast

Hoard's Dairyman Continental Breakfast

John Deere Wednesday Recognition Luncheon

Fleishman-Hillard, Inc. Case Study "Who's Side Are They On?"

Colle+McVoy Lanyards

Schedule-at-a-Glance

Monday October 7

10:00 a.m.-9:00 p.m.   NAMA Executive Committee Meeting

Tuesday, October 8

8:00-10:00 a.m.        NAMA Board of Director's Meeting
Noon-5:00 p.m.         Golf Outing (Proceeds to benefit ABEF)
6:30-7:30 p.m.         Welcome Networking Reception & Golf Awards

Wednesdag, October 9

7:00-8:00 a.m.         Breakfast
8:00 a.m.-5:00 p.m.    Agribusiness Forum Sessions
Noon-1:30 p.m.         Professional Development Awards of Excellence
                       Recognition Luncheon
6:00-7:00 p.m.         Reception

Thursday, October 10

7:00-8:00 a.m.         Breakfast
8:00 a.m.-12:00        Agribusiness Forum Sessions
Registration Information

Multiple Registrations                              Before    After
                                                    Sept. 9   Sept. 9

If you have three (3)       General Registration      $295     $345
or more people from the     (NAMA Member)
same comoany attending
the Agribusiness Forum,     General Registration      $395     $445
you will each be eligible   (Non-Member)
for adiscounted rate.
(See rates atright.)        Multiple Registration     $250     $300
                            NAMA Member)
                            (Three or more
Government/Univeristy       individuals from the
                            same company)
Persons working for
government or university    Multiple Registration     $350     $400
are eligible for a          (Non-Member)
reduced registration        (Three or more
rate. (See rates below)     individuals from the
                            same company)

Day & Session Rates         University Faculty/
                            Students
There will be a day         (NAMA Member)             $75      $95
rate for Wednesday,         University Faculty/       $95      $115
October 9th, other day      Students
and session rates may be    (Non-Member)
available, for more
information call (913)
491-6500.