2002 Agribusiness Forum October 8-10 Kansas City.The business of agriculture is expanding. Not an expansion of size, but an expansion of scope. Today's agricultural business climate has caused traditional agriculture to interact and blend with industry levels closer to the consumer. Marketers who used to only work on production inputs are now challenged with communicating to food, fiber, companion animal, turf, ornamental, and lifestyle audiences. This agricultural expansion presents unique challenges and opportunities to you as a marketing, professional. Plan now to attend the Agribusiness agribusiness Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts. Forum, October 8-10, 2002, in Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). . This cross-industry meeting will provide a big picture look at our evolving, industry and the trends that will shape its future. Interactive discussion will then explore the issues these trends create in marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , product management, sales and human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. . Gain the insight you will need to benefit from this expansion. If you, or your clients, are challenged with a broader, more diverse audience for your agricultural products, you won't want to miss the 2002 Agribusiness Forum. Agribusiness Forum Sessions The following, sessions are a ,glimpse of what will be presented at the 2002 Agribusiness Forum. Watch for the completete program in your mail and on the NAMA Na·ma n. pl. Nama or Na·mas 1. A member of a people of southwest Africa. 2. The Khoikhoin language of the Nama. Web site (www.nama.org,). The New Marketplace--Understanding the Consumer During this session, a keynote keynote /key·note/ (ke´not) in homeopathy, the characteristic property of a drug that indicates its use in treating a similar symptom of disease. speaker will give a general overview of the changes in consumer habits, trends and socio-economic demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. . Differential Pricing--Fair, Ethical, Legal? A case study on the legal customer, and other challenges associated with setting product prices at different levels for different users. How do the airlines do it? This session will also explore the impact of dealer programs/incentives. Food Companies--Who's Side Are They On? A case study on a food company that has sided with consumer activist groups and the resulting push-back pressure on ag production and agribusiness companies. How closely aligned should food and agriculture be? Let's Talk About it Break A new feature this year, this break will provide the opportunity for attendees to react to questions, network and interact with each other. Worshipping the Brand Gods A case study on a business that devoted resources to a strong brand strategy to fend off Verb 1. fend off - prevent the occurrence of; prevent from happening; "Let's avoid a confrontation"; "head off a confrontation"; "avert a strike" deflect, forefend, forfend, head off, avert, stave off, ward off, avoid, debar, obviate "price" offenses from new retail or business outlets (i. e., managing against Wal-Mart or other low-cost suppliers). As brand defenders, what can you do to protect)our image and product assets from attacks? Marketing Issues--Differential Pricing Panel discussion--Legalities and Loyalty Hear a panel of experts debate the information presented in the session on differential pricing. Marketing Issues--Companies Taking Sides A panel discussion on consumer pressures affecting what items are stocked. This panel will debate the information presented in "Food Companies--Who's Side Are They) On?" session. Marketing issues--Brands A panel will further explore the information presented during the session "Worshiping the Brand Gods." Coping with Change What companies are doing right, wrong and indifferent INDIFFERENT. To have no bias nor partiality. 7 Conn. 229. A juror, an arbitrator, and a witness, ought to be indifferent, and when they are not so, they may be challenged. See 9 Conn. 42. . This speaker will show you how to plan for, adjust and succeed in an ever changing business environment. Where Do You Fit In the Workforce in 2010? Hear an expert talk about the workforce of the future and what to expect from employers and employees. Adapting Your Workstyle for a Changing Environment Learn about the workstyle of different generations and a profile of the new generation now entering the workplace. How Do We All Get Rewarded? A panel will discuss Performance Based Compensation, with representatives from human resources, agency, media and client companies. Recognition Luncheon During lunch on Wednesday the Professional Development Awards of Excellence will be presented. These awards will honor NAMA members based on outstanding achievement in each of the Professional Development Areas (PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). ). Awards of Excellence will be presented in the areas of Marketing Communications, Product/Species Management, Public Relations and Sales. Hotel Information Embassy Suites--KCI Airport 7640 NW Tiffany Tiffany, Tiffanie (UK) a semi-longhaired version of the Burmese cat. It has a fine, silky coat in many colors. Springs Parkway Kansas City, MO 64153 PH: 816-891-7788 FX: 816-891-0630 Book Your Room Online. 1. Go to www.embassysuites.com 2. Click on "Find a Hotel" 3. On the next screen type "Kansas City" in the city field, select "Missouri" and select "United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. " in the country field. 4. On the next screen click on "Book a Room" under Embassy Suites KCI KCI Kansas City International (airport) KCI Kennel Club of India KCI Key Club International KCI Korea Concrete Institute KCI Kitchener Collegiate Institute KCI Kids Central, Inc. KCI The Kitchen Collection, Inc. KCI Kodak Canada Inc. 5. On the next screen under "please select your days" select date of arrival and departure, number of rooms, number of adults and children, and smoking preference. 6. Under the next section "Special Accounts" type the three-letter group code "ABF ABF Arbetarnas BildningsFörbund ABF American Breakfast (Thailand Hotels) ABF Associated British Foods plc (London, UK) ABF Association des Bibliothecaires Francais (French) " in the "Group Code" field. 7. Click on "Rates & Availability Step I" 8. On the next screen under "Available Rates" select the room type by clicking on "Book Now" 9. On the next screen fill in name, address, phone, and credit card information and any other requested information. 10. At the bottom of the screen click on "Book a Room" to complete the reservation and get the confirmation number. The Embassy Suites is is only 3 miles from the Kansas City International Airport Kansas City International Airport (IATA: MCI, ICAO: KMCI), originally named Mid-Continent International Airport, is a public airport located 15 miles (24 km) northwest of the central business district (CBD) of Kansas City, in Platte County, Missouri, USA. . Visit the Web for driving directions. Single/Double Bedroom Suite: $109.00 Note: The Hotel cut-off cut-off Anesthesiology The point at which elongation of the carbon chain of the 1-alkanol family of anesthetics results in a precipitous drop in the anesthetic potential of these agents–eg, at > 12 carbons in length, there is little anesthetic activity, date is September 9, 2002. Hotel Reservation Policy A non-refundable deposit in the amount of one night's lodging Lodging or holiday accommodation is a type of accommodation. People who travel and stay away from home for more than a day need lodging mainly for sleeping. Other purposes are safety, shelter from cold and rain, having a place to store luggage and being able to take a will be required at the time the reservation is made with the hotel. Sponsors (as of 7/29/02) High Plains Journal Continental Breakfast Hoard's Dairyman Hoard's Dairyman is an American magazine featuring articles about and for the dairy industry. History Hoard's, as it is more simply known by its readers, was started in 1885 as a supplement to the Daily Jefferson County Union. Continental Breakfast John Deere Wednesday Recognition Luncheon Fleishman-Hillard, Inc. Case Study "Who's Side Are They On?" Colle+McVoy Lanyards
Schedule-at-a-Glance
Monday October 7
10:00 a.m.-9:00 p.m. NAMA Executive Committee Meeting
Tuesday, October 8
8:00-10:00 a.m. NAMA Board of Director's Meeting
Noon-5:00 p.m. Golf Outing (Proceeds to benefit ABEF)
6:30-7:30 p.m. Welcome Networking Reception & Golf Awards
Wednesdag, October 9
7:00-8:00 a.m. Breakfast
8:00 a.m.-5:00 p.m. Agribusiness Forum Sessions
Noon-1:30 p.m. Professional Development Awards of Excellence
Recognition Luncheon
6:00-7:00 p.m. Reception
Thursday, October 10
7:00-8:00 a.m. Breakfast
8:00 a.m.-12:00 Agribusiness Forum Sessions
Registration Information
Multiple Registrations Before After
Sept. 9 Sept. 9
If you have three (3) General Registration $295 $345
or more people from the (NAMA Member)
same comoany attending
the Agribusiness Forum, General Registration $395 $445
you will each be eligible (Non-Member)
for adiscounted rate.
(See rates atright.) Multiple Registration $250 $300
NAMA Member)
(Three or more
Government/Univeristy individuals from the
same company)
Persons working for
government or university Multiple Registration $350 $400
are eligible for a (Non-Member)
reduced registration (Three or more
rate. (See rates below) individuals from the
same company)
Day & Session Rates University Faculty/
Students
There will be a day (NAMA Member) $75 $95
rate for Wednesday, University Faculty/ $95 $115
October 9th, other day Students
and session rates may be (Non-Member)
available, for more
information call (913)
491-6500.
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