2002 Agri-Marketing Conference.This year's agri-marketing conference is set for April 17-19 in Nashville. These pages will give you a glimpse into the keynote sessions. Watch for the next issue of Agri Marketing which will feature more in-depth information or visit www.nama.org. OPENING SESSION Feeling Like a Fish Out of Water? Catch the Rhythm of the Fish Philosophy Our industry is in the midst Adv. 1. in the midst - the middle or central part or point; "in the midst of the forest"; "could he walk out in the midst of his piece?" midmost of change. Our nation has been forced to recover from tragic events. We find ourselves dealing with uncertainty not only in the world but also in the workplace. With all of these daily pressures and concerns, how can we find energy and passion at work? According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the bestseller, FISH!, "it is fashionable today to believe that we should not settle for anything less than doing what we love." The Fish Philosophy can bring the joy of living to the places where we make a living. See it, feel it, live it--and help generate amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. , serf-sustaining power for you and your employees. Dr. Stephen Lundin is a writer and filmmaker. His best selling book FISH! has continuously been a Wall Street Journal, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times and Business Week best seller for over a year. GENERAL SESSION Management Strategies for Survival Did you ever wonder where corporations like Disney, Marriott, and Hewlett-Packard get their ideas for future growth? Did you ever wonder how corporations master front-burner issues affecting the climate and opportunities in which they function? Uncover the key elements of the process behind decision-maker "think tanks," impact future progress, relearn Verb 1. relearn - learn something again, as after having forgotten or neglected it; "After the accident, he could not walk for months and had to relearn how to walk down stairs" knowledge and apply Big Picture vision to the changing agribusiness agribusiness Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts. world. Hank Moore will bring insights and help crystallize crys·tal·lize also crys·tal·ize v. crys·tal·lized also crys·tal·ized, crys·tal·liz·ing also crys·tal·iz·ing, crys·tal·liz·es also crys·tal·iz·es v.tr. 1. the strategies and methodologies of corporate strategy. Agri-Strategies for Survival-Ag Executive Think Tank If industry leaders had the chance to share their ideas about the future of American agriculture, what would they say? We are contacting industry leaders to find out exactly what they think. These pre-conference interviews along with a live panel of industry leaders will combine to share some of the most timely insights on the way we do business. MARKETING COMMUNICATIONS Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales KEYNOTE SESSION Emotion Marketing -- the Hallmark Way Your customers are human beings, and their buying decisions are influenced by emotion. As marketers, we continually search for answers. Answers are found in something so simple and fundamental--and it's been mere all along: emotion. Hallmark, the company you trust "when you care enough to send the very best" found the way to harness the power of "Emotion Marketing." Vicki Lenz is a Louisville, Kentucky-based author and speaker. She was selected by executives at Hallmark Cards Hallmark Cards, a privately owned American company based in Kansas City, Missouri, is the largest manufacturer of greeting cards in the United States. Approximately 50% of greeting cards sent in the United States every year are manufactured by Hallmark. Inc. to help share their success secrets in the best-selling book, Emotion Marketing: The Hallmark Way of Winning Customers for Life (McGraw-Hill, 2001). She is also the author of The Saturn Difference. PRODUCT/SPECIES MANAGEMENT KEYNOTE SESSION Brand Building for Your Future Products are consumed. Brands are purchased. From Nike on our hats to Tommy on our shirts to Swatch on our watches and Starbucks in our cups, branding is critical to business development. What is the philosophy, strategy, guiding principles and "best practices" to create, build, maintain and manage brand success? Ira Blumenthal, an expert on brands, branding and strategic alliances, will uncover branding from the practice and execution, to the importance of brand association, brand equity, brand essence and brand extension. Ira Blumenthal is an international business development expert. He is the founder and president of CO-OPPORTUNITIES, an Atlanta-based consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee consulting firm business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a . He is an award-winning writer and author of Ready, Blame, Fire! PUBLIC RELATIONS public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most KEYNOTE SESSIONS Strategies for Preparedness & Response When a crisis rears its ugly head; are you ready? We all hear the stories of "a phone call comes in the middle of the night" but do you have the tools to respond rapidly, effectively and efficiently? Are the key people in your organization prepared and able to be proactive instead of reactive? Crisis management is nothing new for PR pros, but an in-depth study of three companies and their response to crisis will add to your strategies for preparedness and response. See crisis management from behind enemy lines with a former seasoned broadcast journalist. Following her days of "gotcha (jargon, programming) gotcha - A misfeature of a system, especially a programming language or environment, that tends to breed bugs or mistakes because it both enticingly easy to invoke and completely unexpected and/or unreasonable in its outcome. " journalism, Brooke Stevens began helping high profile clients such as Ford Motor Company and Outback Steak House steak house or steak·house n. A restaurant that specializes in beefsteak dishes. maintain a proactive stance and develop messages that resonate res·o·nate v. res·o·nat·ed, res·o·nat·ing, res·o·nates v.intr. 1. To exhibit or produce resonance or resonant effects. 2. with key audiences in the public and the media. Brooke Stevens is a media and public relations expert who specializes in issues and crisis management. Stevens is well known for her enduring presence in radio and television news in greater Washington, DC and has received several coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. media awards for her work at ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. and CBS (Cell Broadcast Service) See cell broadcast. networks. SALES KEYNOTE SESSION Can I Have 5 Minutes of Your Time -- Power Selling We are in a recession. Times are tough. What does it take to be an effective salesman in today's challenging marketplace? what are the tools to success? what does it take to be the best? Today more than ever, the art and science of effective salesmanship is key to our success. Whether or not you are in sales, find ideas and tools that will help you do your job or run your business more profitably. The truth is that we are all selling every day, selling a product or service, selling our company, or selling our ideas. Hal Becker will combine these principles with real life experiences and share how you can reach sales success. Hal Becker is an internationally know sales expert, lecturer and author of the national bestseller Can I Have 5 Minutes of Your Time? He was the former #1 salesperson for the Xerox Corporation (company) XEROX Corporation - http://xerox.com/. See also XEROX PARC, XEROX Network Services. , out of a field of 11,000 salespeople. CLOSING LUNCHEON Art of Vision As the landscape for business continues to change, a clear vision is key to successfully navigating tomorrow's uncharted waters Uncharted Waters (Japanese: 大航海時代, Daikoukai Jidai, literally Great Navigation Era) is a popular Japanese video game series produced by Koei as part of its rekoeition games. . No matter what kind of organization--from small companies to large corporations -- employees at all levels can better embrace the future by becoming more innovative. By breaking apart traditional thinking, challenge yourself to redefine commonly held assumptions and misconceptions about "creativity," "goals," "success" and "vision." Sharpen your creative skills and identify a personal style for inspiring yourself and others to rethink vision and purpose. Erik Wahl delivers a unique program because he uses his artistic skills to create a visual metaphor for building a vision. He will not only inspire attendees but artistically paint an abstract image to underscore his message. Wahl's warmth, humor humor, according to ancient theory, any of four bodily fluids that determined man's health and temperament. Hippocrates postulated that an imbalance among the humors (blood, phlegm, black bile, and yellow bile) resulted in pain and disease, and that good health was and experience will help you identify roadblocks to success. CATCH THE RHYTHM OF NASHVILLE It's the Iris City, home of Country Music and host to this year's 2002 Agri-Marketing Conference & Trade Show. A mecca of creative energy, Nashville, Tennessee “Nashville” redirects here. For other uses, see Nashville (disambiguation). Nashville is the capital and the second most populous city of the U.S. state of Tennessee, after Memphis. will bring NAMA members the energy to gain the knowledge, skills and contacts to succeed. In the tradition of southern hospitality, Nashville opens its arms to NAMA members near and far. This easy-to-get-to location is within driving distance for many NAMA members and offers a wide array of things to do and see. Come and Catch the Rhythm! HOTEL INFORMATION Renaissance Nashville Hotel 611 Commerce Street Nashville, TN 37203 Toll Free: 800-327-6618 * Phone: 615-255-8400 FAX: 615-255-8163 Room Rates Single - $140 * Double - $150 * Triple/Quad - $170 SCHEDULE-AT-A-GLANCE Wednesday, April 17 8:00 a.m.-Noon Chapter President's Workshop 1-4:00 p.m. Board of Director's Meeting 4-5:00 p.m. First Timer/Leader Reception 5-6:00 p.m. Finalist's Reception 6-7:30 p.m. Best of NAMA/Golden ARC Ceremony 7:30-9:00 p.m. Trade Show Opening Reception Thursday, April 18 7:30 - 8:30 a.m. Continental Breakfast 9-10:30 a.m. Opening Session 11 a.m.-Noon Concurrent Keynote Sessions Noon-2:30 p.m. Trade Show Luncheon 2:30-3:30 p.m. Concurrent Breakout Sessions 4-5:00 p.m. Concurrent Breakout Sessions 5-7:00 p.m. Trade Show Closing Friday, April 19 7:30-8:30 a.m. Continental Breakfast 8:30-11:30 a.m. General Session Noon-2:00 p.m. Closing Session/Luncheon |
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