2002 Agri-Marketing Conference. (Catch the Rhythm).
Extended Schedule
Wednesday, April 17, 2002
8:00 a.m. - Noon Chapter President's Workshop
This is designed to inform incoming NAMA
chapter presidents of their duties for the
upcoming year.
1:00 p.m. - 4:00 p.m. Board of Directors' Meeting
4:00 p.m. - 5:00 p.m. First-Timer/Leader Reception
Those attending their first conference can
meet NAMA leaders and network with others.
Sponsored by John Deere Agricultural
Marketing Center.
5:00 p.m. - 6:00 p.m. Best of NAMA/Golden ARC Finalist's
Reception
Sponsored by Farm Progress Companies.
6:00 p.m. - 7:30 p.m. Best of NAMA/Golden ARC
Awards Ceremony
The best of the best are awarded during this
ceremony which kicks off the annual
convention. More than 100 awards are
presented at this program.
7:30 p.m.- 9:00 p.m. Trade Show Opening Reception
This reception is the official opening of the
Trade Show which features the best products
and services supporting the agri-marketing
industry. Over 65 companies will display their
products while allowing participants plenty of
time to network with other professionals.
9:00 - 11:00 p.m. NAFB Hospitality
Thursday, April 18, 2002
7:30 a.m. - 8:30 a.m. High Plains Journal Continental Breakfast
9:00 a.m. - 10:30 a.m. Kick-off Session
Speaking during this session is Steve Lundin,
a writer and filmmaker whose book FISH/has
been a best seller for over a year.
11:00 a.m. - Noon PDA Keynote Sessions
Emotion Marketing--The Hallmark Way - Vicki
Lenz, author of Emotion Marketing: The
Hallmark Way of Winning Customers for Life.
Sponsored by Osborn & Barr Communications.
Brand Building for Your Future - Ira
Blumenthal, founder and president of CO-
OPPORTUNITIES.
Strategies for Preparedness and Response -
Brooke Stevens, media and PR expert.
Can I Have Five Minutes of Your Time? Power
Selling - Hal Becker, author of Can I Have 5
Minutes of Your Time.
Noon - 2:30 p.m. Trade Show Luncheon
2:30 p.m. - 3:30 p.m. PDA Breakout Sessions
Making the Most of Shrinking Budgets: The
Value of Grassroots Marketing - Jamie
Greenheck, Fleishman-Hillard.
Look What Happens When Sales and Marketing
Both Launch a New Product - David
Aeschliman, Results Marketing.
Managing Consumer Confidence. An Inside Look
at the Crisis Management of the
BSE, FMD and Anthrax Issues - Kendal Frazier,
National Cattlemen's Beef Association.
Competitive Advantage Through Deep Customer
Knowledge - David Ash, Ed.D.,
Knowledge WORKS
2:30 p.m.- 4:30 p.m. Student Competition Finals
See the best and the brightest students
compete for top honors in the student
marketing competition. All professionals are
welcome.
4:00 p.m. - 5:00 p.m. PDA Breakout Sessions
The Mid-Size Grower vs. the Super Farmer: How
Do They Differ? - Linda Rader,
AGDATA and Dave Wilson, Farm Progress
Companies.
Hitting the Moving Target: Aligning Your Brand
Promise & Experience with the
Customer LifeCycle - Susan Spaulding, Market
Directions and Jeff Morris, Practicus.
Exploring Risk Communication and the Agri
Industry: Motivating and Building Trust -
Dr. Mikel Woods, Michigan State University.
The Mobile Sales Force - Marie Penkake and
Keri Storjohann Wilde, Solutions, Inc.
5:00 p.m. - 7:00 p.m. Southeast Ag Net Trade Show Closing
Reception/ABEF Silent Auction
Friday, April 19, 2002
7:30 a.m. - 8:30 a.m. Continental Breakfast
8:30 a.m. - 11:30 a.m. General Session
Management Strategies for Survival - Speaking
at this seminar is Hank Moore who will
bring insights and help crystalize the
strategies and methodologies of corporate
strategy. This session will also feature an
"Ag Executive Think Tank," a result of pre-
conference interviews and a live panel of
industry executives.
Noon - 2:00 p.m. Closing Session/Luncheon
Art of Vision - Erik Wahl will deliver a unique
program using artistic skills to create a
visual metaphor for building a vision. This
session will help you sharpen your creative
skills and identify a personal style for
inspiring yourself and others to rethink
vision and purpose.
For more information on the 2002 Agri-Marketing Conference & Trade Show visit our Web Site at www.nama.org See .org. (networking) org - The top-level domain for organisations or individuals that don't fit any other top-level domain (national, com, edu, or gov). Though many have .org domains, it was never intended to be limited to non-profit organisations. RFC 1591. . Register online or call (913) 491-6500. Hotel Information The 2002 Agri-Markeing Conference & Trade Show will be held at the Renaissance Renaissance (rĕnəsäns`, –zäns`) [Fr.,=rebirth], term used to describe the development of Western civilization that marked the transition from medieval to modern times. Nashville Nashville, city (1990 pop. 487,969), state capital, coextensive with Davidson co., central Tenn., on the Cumberland River, in a fertile farm area; inc. as a city 1806, merged with Davidson co. 1963. Hotel and the Nashville Convention Nashville Convention (1850) Two-session meeting of proslavery U.S. Southerners. In 1849 Mississippi held a convention at the urging of John C. Calhoun, calling for all slaveholding states to send delegates to Nashville, Tenn. Center. Renaissance Nashville Hotel 611 Commerce Street Nashville, TN 37203 Toll Free: 800-327-6618 Phone: 615-255-8400 FAX: 615-255-8163 Room Rates Single - $140 Double - $150 Triple/Quad - $170 The early registration deadline is March 20, 2002. |
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