2002 Agri-Marketing Conference student activities.This year's Agri-Marketing Conference & Trade Show, held April 17-19 in Nashville, hosted more than 400 students and advisors from 37 schools in attendance, including representatives from two Canadian universities. Many student attendees participated in the Student Marketing Competition which drew 35 teams. Preliminary and semi-final rounds were held on Wednesday, April 17 and the finals were held on Thursday afternoon, Apri1 18. Students and advisors work diligently all year to create a marketing plan to present at the conference, and the competition is fierce, making judging difficult for the industry professionals who evaluated these presentations. Twelve teams had what the judges were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. and proceeded to the semi-final heats on the Wednesday afternoon, with one team from each heat making it to the final round. Students and advisors would both have to wait until that night's NAMA Na·ma n. pl. Nama or Na·mas 1. A member of a people of southwest Africa. 2. The Khoikhoin language of the Nama. award ceremony to find out which teams would be presenting in the final four on Thursday. In the lull of time between presentations and the announcement of the final four, teams attended critiques with their respective judges from the preliminary heats. Judges discussed individual marketing plans and presentations strengths and weaknesses, uncovering areas for improvement and lending encouragement for next year's marketing plan. Thursday's final four competition included, University of Tennessee The University of Tennessee (UT), sometimes called the University of Tennessee at Knoxville (UT Knoxville or UTK), is the flagship institution of the statewide land-grant University of Tennessee public university system in the American state of Tennessee. , The Ohio State University Ohio State University, main campus at Columbus; land-grant and state supported; coeducational; chartered 1870, opened 1873 as Ohio Agricultural and Mechanical College, renamed 1878. There are also campuses at Lima, Mansfield, Marion, and Newark. , Cal Poly-San Luis Obispo, and the University of Florida University of Florida is the third-largest university in the United States, with 50,912 students (as of Fall 2006) and has the eighth-largest budget (nearly $1.9 billion per year). UF is home to 16 colleges and more than 150 research centers and institutes. . The Ohio State's soy-based dessert had Happy Endings with fourth place honors. The vacuum-seal packaged corn of Florida was Sunshine Sweet in third and the University of Tennessee's BoviSync had synchronized syn·chro·nize v. syn·chro·nized, syn·chro·niz·ing, syn·chro·niz·es v.intr. 1. To occur at the same time; be simultaneous. 2. To operate in unison. v.tr. 1. at second place. In the end Cal Poly-San Luis Obispo had a Golden Roma with its processed yellow tomato and took home the national champion title. Student NAMA members also work hard to develop an Annual Report for judging in the Outstanding Student Chapter Competition. The Annual Report contains information on membership recruitment, chapter communications, career development, financial and fundraising management, chapter management and chapter programs. The reports are submitted in March for judging and the awards are presented at the Agri-Marketing Conference and Trade Show in April, judging is conducted by the national Careers Committee. This year, it was the University of Wisconsin Madison that received top honors in this competition. Second place was awarded to the University of Wisconsin-Platteville, with Michigan State University Michigan State University, at East Lansing; land-grant and state supported; coeducational; chartered 1855. It opened in 1857 as Michigan Agricultural College, the first state agricultural college. finishing in third place. University of Guelph The University of Guelph is a medium-sized university located in Guelph, Ontario, established in 1964. While the U of G offers degrees in many different disciplines, the university is best known for its focus on life sciences, based in part on a long-standing history of was presented with the Outstanding Developing Chapter Award, which is given to a school that has been accredited accredited recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria. accredited herds cattle herds which have achieved a low level of reactors to, e.g. under three years. Every year, NAMA honors two advisors with Outstanding Advisor awards. These awards are judged by the Careers Committee from nominations the students submit. This year, Cheryl Wachenheim with North Dakota State University North Dakota State University, at Fargo; land-grant and state supported; coeducational; chartered and opened 1890 as North Dakota Agricultural College, achieved university status in 1960. received the Outstanding Advisor Award. Dave Englund with AIB AIB n abbr (BRIT) (= Accident Investigation Bureau) → oficina de investigación de accidentes AIB n abbr (Brit) (= Accident Investigation Bureau) → received the Outstanding Advisor--Developing Chapter award. This year marked the second year for the Outstanding Professional and Outstanding Professional Chapter award. Rod Delahey with Heyday Communications was honored with the Outstanding Professional award and the Badger badger, name for several related members of the weasel family. Most badgers are large, nocturnal, burrowing animals, with broad, heavy bodies, long snouts, large, sharp claws, and long, grizzled fur. Chapter was presented with the Outstanding Professional Chapter award. Several students were awarded scholarships at the Agri-Marketing Conference and Trade Show. This year the ABEF ABEF Australian Business Excellence Framework (horticulture; Australia) awarded $15,000 in scholarships to student NAMA members, Julie Pedigo, the University of Tennessee--Knoxville, earned the $5,000 Successful Farming/R.C. Ferguson Scholarship. Two $2,000 ABEF Scholarships were awarded to Amanda Hoffman, University of Missouri--Columbia and James Lloyd James Lloyd may refer to:
A $1,000 ABEF Scholarship was given to Christine Lepple, University of Wisconsin--Madison. The Primedia Agribusiness agribusiness Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts. Scholarship was awarded to Daniel Dogs, University of Wisconsin--Madison. The Lee AgriMEDIA scholarship was awarded to Jeffrey Olson, North Dakota State University. The fourth $1,000 Scholarship, the Mo-Kan NAMA Scholarship, was given to Tyler Ryder, Kansas State University Kansas State University, main campus at Manhattan; coeducational; land-grant and state supported; chartered and opened 1863. There is an additional campus at Salina. Among the university's research facilities are the J. R. . Four $500 ABEF Scholarships were awarded to Michaela Hogan, Iowa State University Academics ISU is best known for its degree programs in science, engineering, and agriculture. ISU is also home of the world's first electronic digital computing device, the Atanasoff–Berry Computer. ; Krista Jiminez, Cal Poly--Pomona; Katie Goetz, New Mexico State University New Mexico State University, at Las Cruces; land-grant and state supported; coeducational; chartered and opened 1889 as a college. It became New Mexico State Univ. of Engineering, Agriculture, and Science in 1958 and adopted its present name in 1960. ; and, Bethany Gries, University of Wisconsin--Madison. In order to raise money for the ABEF which funds the Student Careers Program, students have an opportunity to sell raffle tickets. This year the prizes awarded were a home theatre system, portable DVD player A handheld device with a built-in DVD drive and flip-over lid that contains a screen, typically 6" to 10" in size. It may support rear seat passenger viewing, in which case the unit is hung upside down from the back of the front seat head rest, and a switch flips screen content 180 and a digital camera. This program can be a great fundraiser for the student chapter. For every $10 ticket sold, the student chapter keeps $5. This year tickets were sold raising over $6,800 for the ABEF. Other student activities at the Agri-Marketing Conference & Trade Show included a Career Fair for students to meet recruiting personnel and discuss future openings with agribusiness companies. Prior to the conference, these exhibitors received a book containing close to 200 student resumes. This allows them to pre-screen potential candidates and even set up interviews during the conference. Special thanks to the professionals who help make the Marketing Competition a success. In particular the Student Marketing Competition Judges and volunteers listed to the right. These judges give a significant amount of time at the conference evaluating the student marketing presentations. Preliminary/Semi-Finalist Judges John Redd, Monsanto Cynthia Clanton, Colle+McVoy Mktg. Comm. Lyle Orwig, Charleston/Orwig Illinois Blasdel, Valentine Radford Advertising Graeme Blasdel, Valentine Radford Advertising Linda Arnold Whaley, Monsanto Angie Skochdopole, Skochdopole Media Consulting Pat Mullahey, Beck Ag Com Steve Mercer, Geoff Howe International Jerry Harrington, Pioneer, A Dupont Company Angie Bendorf Jamison, Communicopia Tricia Sheehan, Gibbs & Soell Public Relations Jim McGough, Successful Farming Greg Vincent, Dealer & Applicator Gerry Whitty, Morgan&Myers Katana Ewbank, Brighton Evan Davies, McCormick Company David Doerfert, National FFA Organization John Finegan, Beck Ag Com Eloise Seaman, Food Systems Group, Vance Pub. Scott Kurfman, AdFarm Finals Judges Janis Jones, EDEN Bioscience John Sowell, Davis Newman Payne Kathy Cornett, McCormick Company Greg Leaf, Miller Meester Gary Kreckmann, BASF Room Monitors Cynthia Weiland, Waitt Farm Network Deni Kogan, Market Directions NAMA LEADERSHIP Chapters are one of the core strengths of NAMA and they directly relate to the other base elements of a successful NAMA organization. This was the focus of the Region II Leader Workshop in Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , June 20. Representatives from the Mo-Kan, Gateway, Midlands, Great Plains and Southwest chapters were in attendance for this planning meeting, coordinated by regional director Julie Schwalbe with Successful Farming. Participants addressed opportunities and challenges in programming, membership, communication, developing leaders and planning for the coming year. Region II chapters vary in their make up of members, geography, products and agribusiness type. The workshop allowed participants to fully discuss what their chapters are doing and have done to address issues in their chapter and the industry. Membership challenges were one of the main focuses of the seminar and Don Schultz For the Marketing expert, see . Don Schultz is a former president and a former vice-president of the United States Chess Federation. He was born in New York in 1937 and currently lives in Florida. He was elected vice-president on August 14 2005. with Doane Broadcasting, national membership chair, was on hand to discuss the national membership focus and give tips for generating and keeping members. In addition, the group decided to assist with the planning of a tour or interactive seminar to coincide with their regional Best of NAMA/Golden ARC banquet scheduled for January 30 in Kansas City. Presidents and program chairs volunteered to assist in generating ideas and speakers for this event. Challenges in an Expanding Agriculture The business of Ag IS expanding. Not an expansion of size, but an expansion of scope. Today's agricultural business climate has caused traditional agriculture to interact and blend with industry levels closer to the consumer. Marketers who used to only work on production inputs are now challenged with communicating to food, fiber, companion animal, turf, ornamental, and lifestyle audiences. This agricultural expansion presents unique challenges and opportunities to you as a marketing professional. Plan now to attend the Agribusiness Forum, October 8-10, 2002, in Kansas City. This cross-industry meeting will provide a big picture look at our evolving industry and the trends that will shape its future. Interactive discussion will then explore the issues these trends create in marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , product management, sales and human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. . Gain the insight you will need to benefit from this expansion. If you, or your clients, are challenged with a broader, more diverse audience for your agricultural products, you won't want to miss the 2002 Agribusiness Forum. For more information call (913) 491-6500 or visit www.nama.org/forum. The following is the tentative schedule for the Agribusiness Forum
Monday, October 7
10:00 a.m. - 5:00 p.m. NAMA Executive Committee
Tuesday, October 8
8:00 a.m. - 10 a.m. Board of Director's Mtg.
Noon - 5:00 p.m. NAMA Golf Outing
6:30 - 7:30 p.m. Networking Reception
Wednesday, October 9
8:00 a.m. - Noon Agribusiness Forum Sessions
12:00 noon - 1:30 p.m. Professional Development
Awards of Excellence
Recognition Luncheon
6:00 p.m. - 7:00 p.m. Reception
Thursday, October 10
8:00 a.m. - Noon Agribusiness Forum Sessions
12:00 noon Adjourn
Hotel Information
Embassy Suites - KCI Airport Hotel
7640 NW Tiffany Springs Parkway
Kansas City, MO 64153
PH: 816-891-7788
Single/Double Bedroom Suite:
$109.00
Note: The Hotel cut-off date is
September 9, 2002.
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