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2001 Rollout of Lifestream's Home Cholesterol Monitor Completes First Phase; Monitor Available in Major Department Stores, Catalogs, and Specialty Stores.


Business Editors/Health & High Tech Writers

POST FALLS, Idaho--(BUSINESS WIRE)--July 9, 2001

The launch of Lifestream Technologies' (AMEX AMEX

See: American Stock Exchange
:KFL KFl Potassium Fluoride
KFL Kayseri Fen Lisesi
KFL Key Facilities List
KFL Korean Freedom League
) home cholesterol monitor is ready to move into phase two after a successful rollout in many of the nation's top specialty stores, catalogs and retail department stores. The hand-held monitor allows consumers to test their cholesterol levels easily and accurately at home between doctor visits, so they know whether their cholesterol-lowering diet, drug and exercise therapies are working.

Successful sales in recent test markets resulted in orders now being placed by major department store retailers like Federated Connected and treated as one. See federated database and federated directories. , which includes Macys, Burdines, The Bon, and Riches-Lazarus. Other department stores that have placed orders include Dillards, Bealls, and a division of May Company department stores. In addition, more than a dozen high-end consumer catalogs have chosen to carry the Lifestream Cholesterol Monitor including Hammacher Schlemmer, Gadget Universe, Lifestyle Fascination, TechnoScout Health & Wellness, Home Care America, and Sky Mall's InteliHealth.

Sharper Image (Nasdaq:SHRP SHRP School of Health Related Professions
SHRP Strategic Highway Research Program
SHRP Society for Human Resource Professionals
SHRP Small Habitat Restoration Program
SHRP Scientific Human Resources Board
) and then Brookstone specialty stores, catalogs, and websites were the first to carry the smart card-enabled product after it was unveiled to millions of Americans through the QVC QVC Quality Value Convenience
QVC Question Valid Command
 television shopping network on January 1, 2001. The appearance marked the beginning of a broad consumer rollout, which is targeted at the nearly 100-million Americans with elevated cholesterol levels. The next phase of the rollout will include chain drug stores nationwide.

"New, stricter cholesterol guidelines recently released by the National Cholesterol Education Program The National Cholesterol Education Program is a program managed by the National Heart, Lung and Blood Institute, a division of the National Institutes of Health. Its goal is to reduce increased cardiovascular disease rates due to hypercholesterolemia (elevated cholesterol  mean even more Americans at high risk of this silent killer silent killer Silent lesion Medtalk Popular for a condition that may progress to very advanced stages before manifesting itself clinically  could benefit from the Lifestream Cholesterol Monitor," said Lifestream Technologies President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Christopher Maus. "We developed our home cholesterol test to empower consumers to partner with their doctors in their own preventive healthcare."

Consumers can find out which retailers carry the Lifestream Cholesterol Monitor by going to "Store Locator" on the website www.knowitforlife.com. The monitor has a suggested retail price of $129.95.

Founded in 1994, Lifestream Technologies (AMEX:KFL) is a leading manufacturer of smart card-enabled healthcare diagnostic devices. The company developed and currently markets a line of cholesterol monitors to consumers and healthcare professionals, which provides test results in three minutes. Cleared in July 2000 by the FDA FDA
abbr.
Food and Drug Administration


FDA,
n.pr See Food and Drug Administration.

FDA,
n.pr the abbreviation for the Food and Drug Administration.
, the easy-to-use Lifestream personal cholesterol monitor is the first consumer healthcare device to incorporate Microsoft(R) (Nasdaq:MSFT MSFT Microsoft (stock symbol)
MSFT Movimento Sociale Fiamma Tricolore (Italy)
MSFT Multi-Stage Fitness Test
MSFT Master of Science in Family Therapy
MSFT Macalester Students for Fair Trade
) Windows(R) Powered Smart Card technology, which allows consumers to securely store test results, average those results, and share them with doctors and pharmacists. Up to 200 tests results can be downloaded onto the Data Concern(TM) Personal Health smart card that comes with the unit. The company's proprietary smart card and web-based healthcare information systems will be incorporated into additional at-home healthcare monitors in the future.

For more information please visit http://www.knowitforlife.com and http://www.lifestreamtech.com.

Communications to the financial community by Lifestream Technologies, Inc. are not intended nor should they be construed as labeling for the company's products. Any learned intermediary or healthcare professional who reads company communications to the financial community should not rely on these communications for decisions to purchase, indications for use or instructions to use the Company's products. This news release may contain information deemed to be forward-looking statements under the law involving risks and uncertainties. The Company's actual results could differ materially from this news release. Additional information about risks of the Company achieving the results suggested by any forward-looking statements may be found under the heading "Management's Discussion and Analysis Management's discussion and analysis (MD&A)

A report from management to shareholders that accompanies the firm's financial statements in the annual report. It explains the period's financial results and enables management to discuss topics that may not be apparent in the financial
 of Financial Condition and Results of Operations" in the Company's 10-K.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 9, 2001
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