2001 NORTH AMERICAN AG COMMUNICATION AGENCIES.It is time for AgriMarketing magazine's annual listing of ag communications throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . As part of the survey, agencies were asked to provide third-party documentation that the dollar amounts supplied were representative of their actual business. Agencies supplying this documentation have their figures listed in bold typeface The design of a set of printed characters, such as Courier, Helvetica and Times Roman. The terms "typeface" and "font" are used interchangeably, but the typeface is the primary design, while the font is the particular implementation and variation of the typeface, such as bold or italics . If an area of a listing is left blank Lacking something essential to fulfillment or completeness; unrestricted or open. A space left empty for the insertion of one or more words or marks in a written document that will effectuate its meaning or make it legally operative. , or a category is not included, the agency has chosen not to report that information. The tables on page 61 list the five largest ag agencies for both 2000 and 2001 by income in five categories: 1) largest agencies by income from agribusiness agribusiness Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts. accounts; 2) largest agencies by advertising income; 3) largest agencies by public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most income; 4) largest agencies by sales promotion income; 5) largest agencies by direct marketing income; and 6) largest agencies by Internet marketing See Internet advertising. income (*) Represents all dollar amounts reported in U.S. thousands. [GRAPHS This partial list of graphs contains definitions of graphs and graph families which are known by particular names, but do not have a Wikipedia article of their own. For collected definitions of graph theory terms that do not refer to individual graph types, such as OMITTED]
5METACOM
Indianapolis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $3,100 $2,200
No. of employees 27 24
Media Usage
Advertising 35%
Public relations 25%
Sales promotion 5%
Direct marketing 15%
Internet marketing 15%
Other 5%
Agribusiness Clients: Elanco Animal Health
(corporate), 1990; Elanco Animal Health (int'l
cattle), 1999; Elanco Animal Health (swine),
1988; Elanco Animal Health (poultry), 1992;
icorn.com, 2000; PIC USA, 1994; Remlinger
Mfg., 1986; Soy Genetics (projects), 2000
ADFARM
Kansas City, Mo.; Fargo, N.D.; Calgary, Alberta
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $4,000 $4,000
No. of employees 53 53
Media Usage
Advertising 48%
Public relations 15%
Sales promotion 10%
Direct marketing 25%
Internet marketing 2%
Agribusiness Clients: Agricore, 1987;
Alberta Treasury Branch, 2000; American
Crystal Sugar (corporate PR), 1999; Bayer
Crop Protection (Canada), 1989; Bayer Crop
Protection (U.S.), 2000; Brandt Manufacturing,
1999; Bryan & Bryan, 1999; Canadian
Angus Assn., 1999; Case/IH Dealers (regional),
1978; Caterpillar Ag Products (projects),
1997; Caterpillar Class America (projects),
1997; Concord, 1996; Dow AgroSciences
(Canada), 1987; Farm Credit Services (projects),
1992; Flexi-Coil (projects), 1989; Gremada
Industries, 1988; Haybuster, 1995; Imperial
Oil (projects), 1990; Interstate Seed (projects),
1948; Nexera, 1999; Seed Systems
(projects), 1998; Vanderhave USA, 1987;
Walton Bean Company, 1999; Westco, 1985
AGRAMERICA
Cleveland, Ohio
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*)
No. of employees 2 2
Media Usage
Advertising 90%
Public relations 5%
Direct marketing 5%
Agribusiness Clients: Kincaid Enterprises,
Inc., 1996; C & P Press (projects), 2000
AYRES ADVERTISING/
MARKETING
Lincoln, Neb.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $2,400 $425 $90
No. of employees 24 5
Media Usage
Advertising 40%
Public relations 15% 50%
Sales promotion 10% 50%
Other 35%
Agribusiness Clients: BIOCOR Animal
Health, 2000; Hoegemeyer Hybrids, 2000;
Lockwood Irrigation, 1999; National Crane,
1977; Pinnacle Banks, 1999
Producer-Funded Clients: Nebraska Farmers
Choice, 1999; Nebraska Soybean Board, 1997
BADER RUTTER &
ASSOCIATES, INC.
Brookfield, Wis.; Lincoln, Neb.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $15,546 $12,509
No. of employees 151 107
Media Usage
Advertising 48%
Public relations 30%
Sales promotion 5%
Direct marketing 16%
Other 1%
Agribusiness Clients: Church & Dwight,
1978; Cotton Inc., 1995; Dow AgroSciences,
1981; Dow AgroSciences (Canada), 1985;
IMC Global, 1993; IMC Agrico, 1995; Merial
Ltd., 2000; Merial Canada Inc., 2000;
Mycogen Seeds, 1997; New Holland, Inc.,
1992; Syngenta Crop Protection, 2000; Wick
Building Systems, 1994; Zeneca Ag
Products, 1991
BADER RUTTER &
ASSOCIATES, INC. PUBLIC
RELATIONS GROUP
Brookfield, Wis.; Lincoln, Neb.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $4,926 $3,769
No. of employees 50 38
Media Usage
Public relations 100%
Agribusiness Clients: Church & Dwight,
1978; Cotton Inc., 1995; Dow AgroSciences,
1981; Dow AgroSciences (Canada), 1985;
IMC Global, 1993; IMC Agrico, 1995; Medal
Ltd., 2000; Merial Canada Inc., 2000;
Mycogen Seeds, 1997; New Holland, Inc.,
1992; Syngenta Crop Protection, 2000; Wick
Building Systems, 1994; Zeneca Ag
Products, 1991
BAILEY LAUERMAN
Lincoln, Neb.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $7,245 $1,500
No. of employees 70 20
Media Usage
Advertising 81%
Public relations 2%
Sales promotion 13%
Direct marketing 4%
Agribusiness Clients: MDS Pharma
Services, 1988; Nebraska Public Power
District, 1988
BIGGS/GILMORE
COMMUNICATIONS
Kalamazoo, Mich.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $11,700 $4,000
No. of employees 110 40
Media Usage
Advertising 40%
Public relations 10%
Sales promotion 5%
Direct marketing 15%
Internet marketing 30%
Agribusiness Clients: GEMPLERS', 1999;
Nu-Gro Technologies, 2000; Pharmacia
Animal Health, 1975; Valent U.S.A. Corp.,
1995
BRIGHTON AGENCY, INC.
St. Louis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $7,984 $2,471 $100
No. of employees 95 20
Media Usage
Advertising 40% 100%
Public relations 10%
Direct marketing 40%
Internet marketing 10%
Agribusiness Clients: BASF Ag Division
(formerly Sandoz), 1995; Sundowner
Trailers, 1998; Tri Pro, 1999
Producer-Funded Clients: National Corn
Growers Assn. (projects), 1999
BRYANT, LAHEY & BARNES, INC.
Mission, Kan.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $1,070 $900
No. of employees 8 6
Media Usage
Advertising 83%
Public relations 5%
Sales promotion 2%
Direct marketing 5%
Internet marketing 5%
Agribusiness Clients: Lextron, Inc., 1983;
Livestock Marketing Assn., 1997; Schering-Plough
Animal Health, 1980; Stone Mfg.,
1986; AlfaLaval Hygiene, 1995
CMF&Z
Cedar Rapids, Iowa; Des Moines, Iowa;
Chicago
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $12,000 $6,650 $1,100
No. of employees 133 80
Media Usage
Advertising 15% 10%
Public relations 24% 80%
Sales promotion 5%
Direct marketing 35% 10%
Internet marketing 4%
Other 17%
Agribusiness Clients: Automatic Equipment
Mfg. Co., 1999; Deere & Co., 1985; Dow
AgroSciences, 1975; Duff Co. (projects),
2000; DuPont (projects), 1997; Dupont
Specialty Grains, 1996; Elanco Animal
Health, 1995; Farm Journal Information
Resources (projects), 1998; Force 21,2000;
Fruehling Communications (projects); Garst
Seed Co. (projects), 2000; John Deere
Credit, 1993; Kemin Industries, 1999; MDS
Nordion, 2000; NASDA, 1996; Novartis
Seeds, 1994; Professional Farmers of
America, 1998; Ritchie Industries, 1999; Soil
& Water Conservation Society, 1999;
Sparboe Foods, 2000; Strategic Diagnostics,
2000; Valmont Irrigation, 1995; World Pork
Expo, 1989
Producer-Funded Clients: Dairy Management,
Inc., 1990; Iowa Corn Promotion
Board/Iowa Corn Growers Assn., 1997; Iowa
Soybean Promotion Board, 1993; National
Pork Producer's Council, 1999
CHANDLER, EHRLICH
Memphis, Tenn.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $3,888 $741
No. of employees 38
Media Usage
Advertising 30%
Public relations 20%
Sales promotion 10%
Direct marketing 25%
Internet marketing 10%
Other 5%
Agribusiness Clients: Agtrol International,
2000; Kelly Registration Systems, 2000;
Krone North America, 1999; ProSource One,
2000; TopPro Specialties, 1999
CHARLESTON/ORWIG, INC.
Hartland, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $3,292 $1,921
No. of employees
Media Usage
Advertising 43%
Public relations 30%
Sales promotion 8%
Direct marketing 17%
Internet marketing 2%
Agribusiness Clients: American Crystal
Sugar, 1999; Brillion Farm Equipment, 1996;
Brock Associates, 2000; Church & Dwight,
2001; Cryoport Systems, Inc., 2000; Daiichi
Fine Chemicals, 1996; Dairyland Seed Co.
Inc., 1993; Direct Contact, Inc., 1998; ExSeed
Genetics LLC, 1998; Genmark, 2000;
IdentityPreserved.com, 2000; IMC Feed
Ingredients, 1998; Intertec, 1998; Miller
Brewing Co. (industry affairs), 1996;
Rooster.com, 2000; Thurston Genetics, 1998;
Thurston, Inc., 1998; Transpartum, 1999; US
Borax, Inc., 1999; Woods Equipment, 1998
COLLE+MCVOY MARKETING
COMMUNICATIONS
Minneapolis; Lincoln, Neb.;
Wernimont & Paullus, Cedar Rapids, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) 26,687 9,140
No. of employees 242 75
Media Usage
Advertising 39%
Public relations 30%
Sales promotion 2%
Direct marketing 12%
Internet marketing 9%
Other 8%
Agribusiness Clients: Caterpillar Ag
Products Div., 1996; Cenex Harvest States
Cooperative, 1994; DirectAg.com, 1999;
Land O' Lakes, 1994; NK Seed, 2000; Pfizer
Animal Health, 1988; Syngenta (N. American
launch), (projects), 2000
CORMARK MACPHEE
COMMUNICATION SOLUTIONS
London, Ontario; Toronto, Ontario
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Accounts
Gross income(*) $3,334 $1,484
No. of employees 45 12
Media Usage
Advertising 50%
Public relations 10%
Sales promotion 10%
Direct marketing 20%
Internet marketing 5%
Other 5%
Agribusiness Clients: Bridgestone/
Firestone Tires, 2000; Pfizer Animal Health,
1993; Secan Assn., 1992; Syngenta, 1981;
Stihl Chainsaws, 1980
CRAMER-KRASSELT
Milwaukee
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $72,000
No. of employees 475 12
Media Usage
Advertising 100%
Agribusiness Clients: Case IH, 1996
CRAWFORD/FENTON
ASSOCIATES, INC.
Somerville, N.J.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $2,241 $2,057
No. of employees 12 12
Media Usage
Advertising 35%
Public relations 25%
Direct marketing 25%
Internet marketing 15%
Agribusiness Clients: Cheminova, 1991;
Intervet, Inc., 1977; ISA Babcock, 1989;
Ronkonkoma Import/Export, 2000
DAVID & ASSOCIATES
Hastings, Neb.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $990 $329 $108
No. of employees 11 7
Media Usage
Advertising 20% 60%
Public relations 15% 15%
Sales promotion 10%
Direct marketing 15%
Other 40% 25%
Agribusiness Clients: Brownie Systems,
2000; Cargill Animal Nutrition (Nutrena, Acco,
AquaFeed), 1994; Cargill Poland (Animal
Nutrition) (projects), 2000; DTN (projects),
1999; Kugler Co., 1987; MFS/York/Stormor,
1997; Nebraska Ethanol Board, 1984;
Sentinel Buildings, 2000
Producer-Funded Clients: E-10 Unleaded,
2000; Nebraska Corn Board, 1987; Nebraska
Cornfed Beef (projects), 2000; Nebraska
Corn Growers Assn. (projects), 1988;
Nebraska Grain Sorghum Board (projects),
1988; Nebraska Pork Producers Assn.
(projects), 1991
DAVIS HARRISON DION
Chicago
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $2,100 $308
No. of employees 25 7
Media Usage
Advertising 45%
Sales promotion 25%
Direct marketing 30%
Agribusiness Clients: Degussa, 1997; Iowa
Farmer Today, 1985; Pet-Ag, Inc., 1987
DUDNYK ADVERTISING &
PUBLIC RELATIONS
Horsham, Pa.; Huntington, In.; Lafayette, In.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $4,400
No. of employees 29 25
Media Usage
Advertising 40%
Public relations 25%
Sales promotion 15%
Direct marketing 20%
Agribusiness Clients: Alpharma (Animal
Health), 2000; BASF Specialty Products,
1995; International Specialty Products,
1997; Rohmid LLC, 1996
THE DUFF CO.
Kansas City, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $1,500 $100
No. of employees 11
Media Usage
Advertising 20% 5%
Public relations 45% 95%
Sales promotion 20%
Direct marketing 10%
Internet marketing 5%
Agribusiness Clients: ABI Alfalfa, 2000;
Boehringer-Ingelheim Equine, 2000; Cotton
Inc. (projects), 1997, Dairy Farmers of
America (projects), 1998; DeLaval, 1992;
Gustafson, LLC, 1988; Hytest Seeds, 2000;
National Cotton Council (projects), 1997;
Uniroyal Chemical, 1990
FIELDSTONE MARKETING
& COMMUNICATIONS
Calgary, Alberta
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*)
No. of employees
Media Usage
Advertising 50%
Public relations 8%
Sales promotion 20%
Direct marketing 10%
Internet marketing 12%
FREEBAIRN & CO.
Atlanta
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $4,850 $1,100
No. of employees 42 20
Media Usage
Advertising 60%
Public relations 15%
Sales promotion 5%
Direct marketing 15%
Internet marketing 5%
Agribusiness Clients: Castrol, 2000; e-cotton,
Inc., 2000; Pace Intl., 2000;
Stoneville Pedigreed Seed Co., 2000
GIBBS & SOELL, INC.
New York; Chicago; Raleigh, N.C., San
Francisco; GrowthTech Communications,
White Plains, N.Y.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $12,627 $5,230
No. of employees 94
Media Usage
Public relations 100%
Agribusiness Clients: Ag America, FCB/
Western Farm Credit Bank, 1999; AgriClick,
2000; Ecosoils, 2000; Honeywell Intl., 1971;
Intervet, 1998; Martin Marietta Technologies,
1999; Mathews Company, 1997; Merial,
1998; Syngenta, 2000
GINTY JOCIUS & ASSOCIATES
Guelph, Ontario
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*)
No. of employees 15 15
Agribusiness Clients: Aberfoyle Springs
(projects), 1995; Canada's Outdoor Farm
Show, 1993; Dupont (projects), 2001;
Gustafson, 1988; Hyland Seeds, 2000; J.P.
Hammill (projects), 1998; LELY, 2001; ShurGain
(projects), 1998
HICKMAN & ASSOCIATES, INC.
Carmel, Ind.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $2,700 $600
No. of employees 24 4
Media Usage
Advertising 40%
Public relations 60%
Agribusiness Clients: W.K. Kellogg
Foundation: Food Systems & Rural
Development, 1999; Integrated Farming
Systems, 1999; Liberty National, 2000;
OmniStar, Inc., 1999;
JONES AND THOMAS, INC.
Decatur, III.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $2,400 $1,900
No. of employees 22 13
Media Usage
Advertising 80%
Public relations 20%
Agribusiness Clients: Archer Daniels
Midland, 1986; Bioproducts, Inc., 1991;
Grain Journal (projects), 1992; Growmark
(projects), 1996; Nutrius (projects), 1991;
Software Solutions Integrated (projects),
1995; Westchester Group (projects), 1993
KAHNTACT MARKETING
Guelph, Ontario
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $840 $500
No. of employees 14 10
Media Usage
Advertising 20%
Public relations 30%
Sales promotion 10%
Direct marketing 20%
Internet marketing 20%
Agribusiness Clients: Bayer Animal Health,
1999; Cheminova Canada, 1998; Canadian
Intl. Farm Equipment Show, 1996; The
George Morris Centre, 2000; Land 'O Lakes
Feed, 1999; Ontario Dairy Herd
Improvement (projects), 1999; Pioneer
Hi-Bred Limited, 1996; Tomen Agro, 1998
LATORRA, PAUL & MCCANN
Syracuse, N.Y.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $1,571 $503
No. of employees 40 12
Media Usage
Advertising 55% 80%
Public relations 8%
Sales promotion 27% 20%
Direct marketing 8%
Internet marketing 2%
Agribusiness Clients: Agway Inc (projects),
1998; Agway Ag Products, 1996; CPG
Nutrients, 1999; Dairylea Cooperative, 1995;
Fort Dodge Animal Health, 1987
Producer-Funded Clients: American Dairy
Assn. (NY), 1980
AL PAUL LEFTON CO. INC.
Philadelphia, Pa.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $13,200 $560
No. of employees 80 8
Media Usage
Advertising 70%
Public relations 10%
Sales promotion 3%
Direct marketing 15%
Internet marketing 2%
Agribusiness Clients: Rohm and Haas
Company, 1975
LESSING-FLYNN
Des Moines, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $1,700
No. of employees 17 16
Media Usage
Advertising 30%
Public relations 40%
Sales promotion 20%
Direct marketing 2%
Internet marketing 8%
Agribusiness Clients: Blu-Jet-Thurston Mfg.,
1998; Clarence Cooperative, 1996; Crow's
Hybrid Seed, 2001; Farm Equipment Mfg.
Assn. (projects), 1998; Farmers Commodities
Corp., 1985; Iowa Assn. of Electric Cooperatives,
1997; KINZE Mfg., 1980; Midwest Seed
Genetics, 2001; Pork America, 1999; Rooster.
com (event marketing), 2000; Vermeer Mfg.
Co., 1947; Worksaver (projects), 1998
MANGAN HOLCOMB
RAINWATER CULPEPPER
Little Rock, Ark.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $1,500
No. of employees 28 10
Media Usage
Advertising 70%
Public relations 20%
Direct marketing 5%
Internet marketing 5%
Agribusiness Clients: Agracat Tractors,
2000; Delta & Pine Land Co. (Deltapine, Paymaster,
Suregrow Seeds), 1998; Delta King
Seed, 1997; Farm Credit Services/Ag Heritage
FCS, 2000; Farmers & Merchants Bank,
1996; Farmers Bank & Trust, 1999; Riceland
Foods (corp. comms.), 1996; RiceTec, Inc.,
2000; Riggs Tractor Co., 1997; Simmons
Foods, 1997; STIHL Southwest, 1994
THE MARKETING DEN
Saskatoon, Saskatchewan
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*)
No. of employees 16 4
Media Usage
Advertising 75%
Sales promotion 10%
Direct marketing 10%
Internet marketing 5%
Agribusiness Clients: Saskatchewan Wheat
Pool, 1982; Saskatchewan Crop Insurance,
1993; Saskatchewan Goat Marketing Cooperation
(projects), 2000; Agricultural
Institute of Management of Saskatchewan,
1993; MircoBio RhizoGen Cooperation,
1998; Combine World, 1995
THE MARTIN AGENCY
Richmond, Va.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $62,000 $1,600
No. of employees 420 8
Media Usage
Advertising 50%
Public relations 20%
Direct marketing 25%
Internet marketing 5%
Agribusiness Clients: FMC Corp.(Ag
Products Division), 1983
MARTIN/WILLIAMS
ADVERTISING
Minneapolis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $47,000 $2,100
No. of employees 332 25
Media Usage
Advertising 100%
Agribusiness Clients: Syngenta Crop
Protection, 1985; Rooster.com, 2000
MCCORMICK COMPANY
Amarillo, Texas; Fort Worth, Texas; Kansas
City, Mo.; Des Moines, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $6,400 $6,000 $200
No. of employees 62 52
Media Usage
Advertising 70% 20%
Public relations 15% 75%
Sales promotion 5%
Direct marketing 5% 5%
Internet marketing 5%
Agribusiness Clients: ADM Animal Health &
Nutrition Div., 1999; AgriTalk, 1994; AgSpan,
2000; Allflex USA, Inc., 1990; Apeis Corp,
2000; Aviagen Group, 1998; AzTx Catle Co.,
1981; Bradley Country Meats, Inc., 1998;
CAVL, Inc., 1992; Cactus Feeders, 1987;
DeLaval Inc., 1995; Elanco Animal Health
(Cattle Business Unit), 1999; Gustafson,
Inc., 2000; Hi Pointe Swine Genetics, 1999;
Lignotech USA, 1995; MachineryLink, 2000;
Micro Beef Technologies, Inc., 1992;
Moorman's Mfg., 1999; Murphy Farms,
1997; Pioneer Hi-Bred Intl. Inc., 1969;
ProdiGene, 1999; Santa Gertrudis Breeders
Intl., 1997; Seaboard Farms, 1998;
Stoecher Farms, 2000; VetLife (division of
Ivy Animal Health Inc.), 1996
Producer-Funded Clients: Alfalfa Council,
1999; National Corn Growers Assn., 1997;
National Grain Sorghum Assn., 1989; Texas
Cattle Feeders Assn., 1978; Texas Wheat
Producers Assn., 1988
E.W. MCDANIELS MARKETING
COMMUNICATIONS
Pekin, III
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $1,050 $345 $10
No. of employees 18 15
Media Usage
Advertising 35%
Public relations 10%
Sales promotion 45% 100%
Direct marketing 5%
Internet marketing 5%
Agribusiness Clients: Advance Trading,
1991; Beall Mfg., 1992; CNH, Goodfield Soil
Mgmt. Business Unit, 1967; Dickey-john
Corp., 1988; Equipment Technologies, 1998
Producer-Funded Clients: Illinois Soybean
Assn. (projects), 1993
MEYOCKS & PRIEBE
ADVERTISING, INC.
West Des Moines, Iowa; Minneapolis;
Madison, Wis.
Producer
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $8,400 $3,000 $1,000
No. of employees 80 80
Media Usage
Advertising 25% 10%
Public relations 25% 50%
Sales promotion 10%
Direct marketing 30% 20%
Internet marketing 10%
Other 20%
Agribusiness Clients: DuPont Crop Protection
(projects), 2000; Farm Credit Services
of America, 1998; Farm Credit Services of
Wisconsin, 1997; Intervet, 1998; Pioneer Hi-Bred
International, 1984; Specialty Fertilizer,
Inc., 2000; Valent USA, 1992
Producer-Funded Clients: Foremost Farms,
2000; Iowa Soybean Assn. (projects), 2000;
Tomorrow's Bounty, 2000; Wisconsin Milk
Marketing Board (projects), 1998
MILLER MEESTER
ADVERTISING INC.
Minneapolis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $7,100 $4,900
No. of employees
Media Usage
Advertising 37%
Public relations 37%
Sales promotion 4%
Direct marketing 22%
Agribusiness Clients: BASF Corp. (Crop
Protection Products), 1983; Genetiporc,
2000; Harvest Partners, 1992; Irish Trade
Board, 1999
MARIA MIRSKY
ASSOCIATES, INC.
Yardley, Pa.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $2,900 $2,900
No. of employees 5 5
Media Usage
Advertising 65%
Public relations 15%
Sales promotion 10%
Direct marketing 15%
Internet marketing
Agribusiness Clients: Aventis Crop Science
(projects), 1995; Ag Container Recycling
Council, 1999; Griffin LLC, 1995; Murray
Equipment, 1999
MORGAN & MYERS
Jefferson, Wis.; Milwaukee; Minneapolis;
Waterloo, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $9,031 $4,706 $1,951
No. of employees 86
Agribusiness Clients: Case IH Corp., 1997;
Case Application Equipment Co., 1998; Chris
Hanson Bio Systems, 1995; Monsanto, 1998;
North Central Soybean Research Projects;
Pharmacia Animal Health, 1986; Philip
Morris, 1997; Stockhausen; Wisconsin Milk
Marketing Board
Producer-Funded Clients: California Raisin
Marketing Board, 1998; Iowa Soybean
Association, 1997; North Central Soybean
Research Program, 1998; Wisconsin Milk
Marketing Board, 1986
ERIC MOWER AND
ASSOCIATES, INC.
Syracuse, NY
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $18,000 $300
No. of employees 210 9
Media Usage
Advertising 20%
Public relations 5%
Direct marketing 25%
Other 50%
Agribusiness Clients: Agricultural Consulting
Services, Inc., 2000; Agway Farm Seed
Group, 1981; Shur-Gain USA, 1999
NKH&W, INC.
Kansas City, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $8,565 $2,490 $50
No. of employees 90
Media Usage
Advertising 52%
Public relations 9%
Sales promotion 17%
Direct marketing 10%
Internet marketing 8%
Other 4% 100%
Agribusiness Clients: American Angus Assn.,
1992; Boehringer Ingelheim Vetmedica,
1990; United Agri-Products, Inc., 1998
Producer-Funded Clients: National
Cattlemen's Beef Assn. (projects), 1998
NELSON SCHMIDT, INC.
Milwaukee
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $4,000 $800
No. of employees 43 4
Media Usage
Advertising 50%
Public relations 10%
Direct marketing 40%
Agribusiness Clients: Agrotain, 2000; Hoard's,
1971; Liphatech, 1996; Wellmark, 1995
OSBORN & BARR
COMMUNICATIONS, INC.
Clayton, Mo.; Kansas City, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*)
No. of employees 95
Media Usage
Advertising 80% 30%
Public relations 15% 70%
Other 5%
Agribusiness Clients: Conservation
Technology Information Center (projects)
1997; Deere & Company, 1989; DTN, 2001;
Farmland (projects), 2000; John Deere
Credit, 1990; Lend Lease (projects), 2000;
Monsanto, 1988; Purina Mills, 2000
Producer-Funded Clients: National
Cattlemen's Beef Assn. (projects), 1998;
United Soybean Board, 1995
OSTER AND ASSOCIATES, INC.
San Diego, Calif.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $1,020 $276
No. of employees 12 3
Media Usage
Advertising 75%
Public relations 15%
Internet marketing 10%
Agribusiness Clients: Agricultural Supply,
Andrew and Williamson, Henry Avocado
PAULSEN MARKETING
COMMUNICATIONS
Sioux Falls, S.D.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $1,500 $490 $25
No. of employees 25 10
Media Usage
Advertising 60% 50%
Public relations 15% 50%
Direct marketing 10%
Internet marketing 15%
Agribusiness Clients: Ecolab, AgProducts,
1995; Grand Labs, Inc. (projects), 1995;
Grain States Soya/Soy Best, 1998; Hubbard
Feeds Inc., 1993; Kubota Tractor Corp, 2000;
Prince Agri Products, 1995; Ridley Block
Operations, 1997; Trans Ova Genetics
(projects) 1997; Worthington Ag Parts, 1986
Producer-Funded Clients: South Dakota
Soybean Research and Promotion Council
(projects), 1995
PROM KROG ALTSTIEL, INC.
Mequon, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $3,700 $1,000
No. of employees 20 17
Media Usage
Advertising 40%
Public relations 10%
Sales promotion 10%
Direct marketing 10%
Internet marketing 10%
Other 20%
Agribusiness Clients: Renk Seed, 1992;
Westfalia-Surge, 1995
RESULTS MARKETING
Davenport, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $650 $550
No. of employees 7 4
Media Usage
Advertising 30%
Public relations 10%
Sales promotion 10%
Direct marketing 20%
Internet marketing 5%
Other 25%
Agribusiness Clients: Cornelius Seed, 1998;
Grain Processing Corporation, 1999; Great
Western Supply, 1997; Hertz Farm Management
(projects), 1997; Swiss Valley Farms,
1997
RHEA & KAISER MARKETING
COMMUNICATIONS
Naperville, III., Durham, N.C.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $9,500 $5,749
No. of employees 90 67
Media Usage
Advertising 82%
Public relations 6%
Sales promotion 4%
Direct marketing 6%
Internet marketing 2%
Agribusiness Clients: Aventis CropScience,
1985; Caterpillar Ag Products, Inc., 1999;
Growmark, Inc., 1981; Merial Limited
(equine products), 2000; Incotec (projects),
2000; Quiedan Company (projects), 2000
Producer-Funded Clients: California Tree
Fruit Agreement, 2000; USA Rice Federation
(projects), 2000; Western Growers Assn.
(projects), 2000
SAATCHI & SAATCHI
BUSINESS COMMUNICATIONS
New York, N.Y.; Rochester, N.Y.;
Wilmington, Del.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $26,033
No. of employees 171 29
Agribusiness Clients: Dupont Crop
Protection, 1961
RON SCHERER & COMPANY
Columbia, III.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $325 $310 $15
No. of employees 1 1
Media Usage
Advertising 35%
Public relations 50% 100%
Direct marketing 10%
Internet marketing 5%
Agribusiness Clients: Bunge Corp.
(projects), 1997; Illinois Committee For
Agricultural Education (projects), 1998;
Illinois Society of Professional Farm
Managers & Rural Appraisers (projects),
1997; Illinois Soil Testing Assn., 1998;
National Corn Growers Assn. (projects),
1994; Professional Crop Consultants of
Illinois, 1999; St. Louis AgriBusiness Club,
1999; SUIDAE Technology, 1994; Trouw
Nutrition USA (formerly DuCoa), 2001
Producer-Funded Clients: National Corn
Growers Association (projects), 1994
SCHLASSE FOR
COMMUNICATIONS GMBH
Wuppertal, Germany
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $2,464 $1,848
No. of employees 30 21
Media Usage
Advertising 65%
Public relations 10%
Direct marketing 15%
Internet marketing 15%
Agribusiness Clients: Case, 1993;
Continental Agricultural Tires, 1997; DSM
(projects), 2000; Farmec (projects), 2000;
Monsanto, 1999; Novatex (projects), 2001;
Deutz-Fahr Forage Harvesting Equip.
(Kverneland Group), 2000; Rau (Kverneland
Group), 2001; Vicon (Kverneland Group),
2000; UTA (projects), 2001; Phytobiotics
(projects), 2000
SETALA & ASSOCIATES
River Falls, Wisc.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $135 $135
No. of employees 1 1
Media Usage
Advertising 40%
Public relations 30%
Sales promotion 20%
Direct marketing 10%
Agribusiness Clients: Agri Bank, FCB
(projects), 2001; AgQuest Financial Svcs.,
1999; Brown Seed Farms, Inc., 1995; BuyAgParts.com,
2000; Heartland Capital
Funding, Inc., 2001; Primedia (projects),
1992; Truax Co. Inc., 1992
J, GREG SMITH, INC.
Omaha, Neb.; Bensenville, III.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $1,400 $200
No. of employees 14 3
Media Usage
Advertising 100%
Agribusiness Clients: National Arbor Day
Foundation (conservation trees), 1993
STRATH COMMUNICATIONS
Calgary, Alberta
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*)
No. of employees 2 1
Media Usage
Advertising 45% 30%
Sales promotion 5% 50%
Direct marketing 50%
Other 20%
Agribusiness Clients: Syngenta Crop
Protection (AdCulture Group), 1995
Producer-Funded Clients: Alberta Pork
(projects), 2000; Canada Pork (projects),
1999; Manitoba Pork, 1995; Nova Scotia
Pork (projects), 1996; PEI Pork (projects),
1996; Saskatchewan Pork (projects), 2000
SWANSON RUSSELL
ASSOCIATES
Lincoln, Neb.; Omaha, Neb.
Producer-
Agency Agribusiness Funded
Total Account Accounts
Gross income(*) $7,500 $2,650 $10
No. of employees 105 37
Media Usage
Advertising 36% 50%
Public relations 23% 10%
Sales promotion 5%
Direct marketing 20% 30%
Internet marketing 10%
Other 6% 10%
Agribusiness Clients: AGP (projects), 1994;
Agri-Labs (projects), 2000; Beatrice National
Bank, 1994; Becker-Underwood, 2000;
Cornerstone Bank, 1990; Danbred USA
(projects), 1997; First State Bank (Fremont),
1998; First National Bank (Holdrege), 2000;
Global Animal Mgmt., 2001; Lindsay Mfg.
Co., 1987; NC+ Hybrids, 1988; Nebraska
State Fair Park, 1994; Premium Standard
Farms, 1998; Rain Bird Drip Irrigation, 1996;
Schering-Plough Animal Health, 1994;
Snyder Industries, 1982
Producer-Funded Clients: Nebraska Alfalfa
Marketing Assn. (projects), 2000
TRENT - JONES, INC,
Princeton, N.J.; Greensboro, N.C.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $1,800 $1,650 $150
No. of employees 14 14
Media Usage
Public relations 20% 100%
Sales promotion 10%
Direct marketing 40%
Internet marketing 10%
Other 20%
Agribusiness Clients: Roche Vitamins, 1986;
Schering-Plough Animal Health (projects),
1999; Syngenta Crop Protection, 1994
Producer-Funded Clients: National
Cattleman's Beef Assn. (projects), 1999
VALENTINE-RADFORD
ADVERTISING
Kansas City, Mo.; Sausalito, Calif.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $26,588
No. of employees 158 37
Media Usage
Advertising 43%
Public relations 27%
Sales promotion 7%
Direct marketing 11%
Internet marketing 4%
Other 8% 100%
Agribusiness Clients: Bayer Corp. (Crop
Protection Products), 1968
Producer-Funded Clients: National Assn. of
Wheat Growers (projects), 2000; National
Corn Growers Assn. (projects), 2000
WALDINGER CREATIVE
Baltimore, Prairie Village, Kan.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $1,216
No. of employees 11
Agribusiness Clients: American Crop
Protection Assn., 1989; National Rural
Telecommunications Cooperative, 1992;
FMC Corp. (projects), 1995
WEBER SHANDWICK
WORLDWIDE
Minneapolis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $24,000 $1,200
No. of employees 210 11
Media Usage
Public relations 65%
Sales promotion 5%
Direct marketing 10%
Internet marketing 10%
Other 10%
Agribusiness Clients: Ecolab, 1993; Pradium,
2000; Syngenta Crop Protection, 1972
WILSON PAAS ADVERTISING
Winnipeg, Manitoba
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $400 $160
No. of employees 6 0
Media Usage
Advertising 100%
Agribusiness Clients: Buhler Mfg., 1982
WALZ TETRICK ADVERTISING
Mission, Kan.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $750 $125
No. of employees 12 12
Media Usage
Advertising 50%
Public relations 25%
Other 25%
Agribusiness Clients: Krause, 1998; RHS
(projects), 1998; PBI Garden, 1998; Vet-A-Mix,
Lloyd's Labs
WERNIMONT & PAULLUS
Cedar Rapids, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income(*) $1,600 $1,275
No. of employees 4 4
Media Usage
Advertising 85%
Sales promotion 5%
Direct marketing 5%
Other 5%
Agribusiness Clients: Pro Farmer Newsletter
(projects), 2001; Schils America, Inc.
(projects), 1996; Syngenta Seeds, 1995
2000 LARGEST AGENCIES
TOTAL INCOME FROM
AGRIBUSINESS ACCOUNTS
(thousand dollars)
Bader Rutter & Associates, Inc. $12,503
Colle+McVoy Marketing
Communications $11,616
Gibbs & Soell, Inc. $7,856
CMF&Z $7,225
Miller Meester Advertising, Inc. $5,800
$45,000
INCOME FROM AG ADVERTISING
(thousand dollars)
Bader Rutter & Associates, Inc. $5,126
Colle+McVoy Marketing
Communications $4,182
McCormick Advertising $3,675
Rhea & Kaiser Marketing
Communications $2,683
Miller Meester Advertising, Inc. $2,320
$17,986
INCOME FROM AG PUBLIC RELATIONS
(thousand dollars)
Gibbs & Soell, Inc. $7,856
Bader Rutter & Associates, Inc. $3,913
Colle+McVoy Marketing
Communications $3,717
Miller Meester Advertising, Inc. $2,030
CMF&Z Public Relations $1,785
$19,301
INCOME FROM AG SALES PROMOTIONS
(thousand dollars)
Rhea & Kaiser Marketing
Communications $815
Bader Rutter & Associates, Inc. $625
AdFarm $525
Meyocks & Priebe Advertising $520
NKH&W, Inc. $415
$2,900
INCOME FROM AG DIRECT MARKETING
(thousand dollars)
CMF&Z $2,890
Bader Rutter & Associates, Inc. $2,000
Colle+McVoy Marketing
Communications $1,626
Meyocks & Priebe Advertising $1,560
Miller Meester Advertising $1,218
$9,294
INCOME FROM AG INTERNET MARKETING
(thousand dollars)
Colle+McVoy Marketing
Communications $1,162
Biggs/Gilmore Communications $900
Meyocks & Priebe Advertising $520
AdFarm $350
McCormick Advertising Agency $245
$3,177
2001 LARGEST AGENCIES
TOTAL INCOME FROM
AGRIBUSINESS ACCOUNTS
(thousand dollars)
Bader Rutter & Associates, Inc. $12,509
Colle+McVoy Marketing
Communications $9,140
CMF&Z $6,650
McCormick Company $6,000
Rhea & Kaiser $5,749
$40,048
INCOME FROM AG ADVERTISING
(thousand dollars)
Bader Rutter & Associates, Inc. $6,004
Rhea & Kaiser $4,714
McCormick Company $4,200
Colle+McVoy Marketing
Communications $3,565
Martin Williams $2,100
$20,583
INCOME FROM AG PUBLIC RELATIONS
(thousand dollars)
Gibbs & Soell $5,230
Bader Rutter & Associates $3,769
Colle+McVoy Marketing
Communications $2,742
Miller Meester Adviertsing, Inc. $1,813
CMF&Z $1,596
$15,150
INCOME FROM AG SALES PROMOTIONS
(thousand dollars)
Dudnyk $660
Bader Rutter & Associates $625
NKH&W $423
AdFarm $400
CMF&Z $333
$2,381
INCOME FROM AG DIRECT MARKETING
(thousand dollars)
CMF&Z $2,328
Bader Rutter & Associates $2,001
Colle+McVoy Marketing
Communications $1,097
Miller Meester $1,078
Brighton Agency $988
$7,492
INCOME FROM AG INTERNET MARKETING
(thousand dollars)
Biggs/Gilmore Communications $1,200
Colle+McVoy Marketing
Communications $823
Crawford/Fenton $309
McCormick Advertising $300
Meyocks & Priebe $300
$2,932
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