2001 AGRI-MARKETING CONFERENCE & TRADE SHOW.Conference Attendees Reach New Heights The National Agri-Marketing Association (NAMA Na·ma n. pl. Nama or Na·mas 1. A member of a people of southwest Africa. 2. The Khoikhoin language of the Nama. ) battled blizzards, April 11-13 in Denver, Colorado to hold the annual Agri-Marketing Conference and Trade Show. Participants struggled with Mother Nature to reap the benefits of Reaching New Heights. Attendees were able to enjoy the keynote speaker presentations, the Best of NAMA/ Golden ARC awards ceremony, networking sessions, professional development seminars and the Trade Show. The opening general session kicked off the professional development portion of the conference with Matthew Sanders, Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
adj. 1. Occurring or completed without perceptible delay: Relief was instantaneous. 2. , many people can trade at once and it is always on," says Sanders. The second general session featured two speakers, Roger Dawson of The Power Negotiating Institute and Michael Cox The name Michael Cox could refer to:
Adventurer Dr. Jeff Salz closed the 2001 Agri-Marketing Conference and Trade Show on an inspirational in·spi·ra·tion·al adj. 1. Of or relating to inspiration. 2. Providing or intended to convey inspiration. 3. Resulting from inspiration. note. He showed attendees that when they choose to affect change, life becomes an adventure and their vision becomes a creative force inspiring everyone around them. Dr. Salz offered insight to guide participants through the uncertainties of a changing world and provided inspiration to each participant so they could chart their course, reach their goals and turn each day into a "peak experience." The Best of NAMA/Golden ARC Awards Ceremony honored the best in agri-marketing, advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . Colle & McVoy Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and Agriliance earned the Best of Show -- Advertising accolades for their new product introduction of Soybean-based Barrier, while Farmland Industries and their in-house agency took home the Best of Show -- Public Relations for their entry educating audiences about international trade issues. Two new awards were featured at this year's conference. Honored with the NAMA Marketer of the Year Award was Wendell Knehans with Monsanto -- Corn States and Emmett Barker, Equipment Manufacturers Institute, was given the honor of the Agribusiness agribusiness Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts. Leader of the Year Award. About 70 booths lined the Trade Show area this year, featuring products and services offered in the industry. The Agribusiness Educational Foundation (ABEF ABEF Australian Business Excellence Framework (horticulture; Australia) ) Silent Auction and the Rolex watch raffle also held in the Trade Show raised over $47,000 for ABEF which funds the Student NAMA Careers Program. Watch for a summary of the conference student activities in next month's issue of the National NAMA News. 2001 Agri-Marketing Conference & Trade Show Snapshots 1 Best of Show winners pose with their awards. Pictured from left to right: David Eaheart, Seaboard Farms and Best of NAMA vice chair; Sarah Schmidt, Farmland Industries; Ray Klempka, Colle & McVoy; Donna Tweeten, Meyocks & Priebe and Best of NAMA Chair. 2 At the Chapter President's Workshop NAMA Leaders assembled an Easter bonnet An Easter Bonnet is a type of hat that people, especially children, wear to Easter services in church. Until recently, it was popular within infant school to ask a child to design an Easter-themed hat at that time of year. to demonstrate member value. Pictured is Jeff Tennant from Farm Progress Companies. 3 Jill Greene, Meyocks & Priebe Advertising and 2000-2001 NAMA president passes the gavel gavel small mallet used by judge or presiding officer to signal order. [Western Culture: Misc.] See : Authority (among other things) to Marjory Walker, National Cotton Council and 2001-2002 NAMA president. 4 The ABEF Rolex Watch Raffle raised over $6,500. Pictured here with the Rolex is NAMA executive vice president Eldon White and Dennis Erpelding, Elanco Animal Health, winner of the watch. 5 Wendell Knehans, director of Corn States for Monsanto received the first NAMA Marketer of the Year award. Jill Greene, Meyocks & Priebe Advertising and 2000-2001 NAMA president presented him with the award. 6 The ABEF Silent Auction featured items ranging from art of media packages and raised over $40,000 to benefit the Student Careers Program. 7 The Agri-Marketing Conference Trade Show featured over 70 booths marketing goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. to attendees. Agribusiness Fourm Features Expanded Programing This year the NAMA Issues Forum has been expanded into a new format. The first such event, the Agribusiness Forum will be held October 8-10 in Washington, D.C. The new format will give an opportunity for more dialogue on issues and emerging trends effecting agribusiness. "The goal of the Agribusiness Forum is to make a stronger, mid-year meeting, similar to the Agri-Marketing Conference where there are general sessions and track programming targeted more to the interests of members by industry type," said Monte Reese, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of the Cattlemen's Beef Promotion and Research Board and chair of the first Agribusiness Forum. The other significant change from the NAMA Issues Forum will be the timing. The Agribusiness Forum will be held in October rather than mid-September. "We consulted various industry calendars and also our own members and leadership to determine the best timing for the event," Reese explained. The Forum will include additional features such as the Executive Management Roundtable involving senior management in agribusiness companies who will interact with the forum participants and speakers. In addition, various NAMA councils such as the Agribusiness Internet Advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. Council, Commodity Promotion, Agri-Broadcast Management Council and the Agricultural Relations Council will hold meetings for discussion on issues of interest to council members. Hotel Information Hyatt Regency Washington on Capitol Hill 400 New Jersey Ave., NW Washington, DC 20001 (202) 737-1234 NAMA EVENT CALENDAR June 17 Iowa Chapter Field to Food Run June 28 Mo-Kan Chapter Golf Outing Smithfield, Missouri Contact: Mark Gipple, Beck Ag Com, (816) 415-9500 or e-mail mgipple@beckag.com July 2 North Central Chapter Golf Outing July 11 Midlands Chapter Golf Outing Elkhorn, Nebraska Elkhorn was a city in Douglas County, Nebraska, United States and is a present-day neighborhood on the western edge of Omaha. The population was 6,062 at the 2000 census and was estimated by the Census Bureau at 8,192 in 2005. Contact: Judy Mauch at (402) 372-6423 or e-mail to jkmauch@hotmail.com July 19 Badger badger, name for several related members of the weasel family. Most badgers are large, nocturnal, burrowing animals, with broad, heavy bodies, long snouts, large, sharp claws, and long, grizzled fur. Chapter Golf Outing October 8-10 Agribusiness Forum Washington, D.C. Check the NAMA Web site for updated program information www.nama.org. |
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