2000 One Show Awards Winner; One Show Prize Awarded to Red Sky Interactive for Nike Digital Video.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--May 10, 2000 Red Sky Interactive won the Silver Pencil Award in the Broadband Web site category at the 2000 One Show for its design of Nike Digital Video (www.nike.com). The prizes were presented at an awards ceremony held last night in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . With Nike Digital Video, formerly called Nike Movie Maker, Red Sky Interactive continues its commitment to building immersive branded experiences by turning users into producers-writers-directors of their own short films. After selecting the sport (including basketball, snowboarding, running, and cross-training), users then choose five black-and-white images from a list of 15. These images range from the dreamy to the dramatic: a soccer goalie cocking back his throwing arm; a snowboarder peeling down a mountainside; a hoopster stretching to block a jumpshot. Next, users write in their own captions beneath the images. The final step is to overlay a soundtrack, selecting from BPM, hops, sportmix, flow, barrage, and speedcore. The result is an arresting multi-media narrative that expresses the user's unique feeling about sport and fitness. "Passion for sports can be expressed in so many ways," said Joel Hladecek, Senior Vice President, National Creative Director of Broadband & Entertainment at Red Sky Interactive. "Our goal was to develop a feature that would encourage creative responses, but which could be completed in a relatively short amount of time." The One Show is designed to acknowledge creative standards for the advertising industry, rewarding excellence in concept, art and design, copy, and functionality. Winners receive Gold, Silver and Bronze pencils, which have become synonymous with synonymous with adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as excellence in advertising. About Red Sky Interactive Red Sky Interactive (www.redsky.com) is an Internet professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. company founded in 1993 that integrates expertise in business strategy, technology, design, and entertainment to create innovative end-to-end solutions. With the goal of deepening its corporate clients' customer relationships, Red Sky designs and builds e-business solutions to deliver compelling brand experiences through the Web, broadband, wireless, and other emerging platforms. In March 2000, Red Sky Interactive announced its merger with Nuforia Inc., the communications design and technology firm. The combined entity has more than 350 employees and offices in Atlanta, Boston, Chicago, Houston, Irvine, Calif., New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . Current and past clients include such diverse companies as Absolut Vodka, Altoids, Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. , BestSelections.com, Citibank, Hewlett-Packard, Lands' End
Both Red Sky Interactive and Nuforia are members of Omnicom's Communicade division, which manages significant investments in leading Internet and digital media development companies. |
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