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2000 Hondas Rev Up Online Shoppers' Summer; Chrome Data Corporation Reports The Top 10 Most Desired Automobiles Year To Date.


Business/High Tech Editors, Automotive Writers

PORTLAND, Ore.--(BUSINESS WIRE)--July 6, 2000

Chrome Data Corporation, the automotive industry's most accurate independent business-to-business provider of data and software for selling cars online, today announced the Chrome Top 10(TM) most desired automobiles year to date.

This list is based on rankings of cars and trucks researched online by consumers using Chrome's pricing and configuration tool, Web Carbook(TM), via client's Web sites during the first six months of 2000. Based on information collected by Chrome, the 2000 Honda Accord The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, Honda Civic The Honda Civic is a compact car manufactured by Honda. It was introduced in July 1972 as a two-door coupe, followed by a three-door hatchback version that September. With the transverse engine placement of its 1169 cc engine and front-wheel drive, like the British Mini, the  and Honda Odyssey The Honda Odyssey is a minivan / large MPV produced by the Japanese automaker Honda since 1995. Since model year 1999, the name was used on two related but distinct vehicles, with the larger Odyssey sold in North America market, while the smaller Odyssey sold in Japan and other  are still the top automobiles online consumers are most interested in buying; and despite a short time on the market, the 2001 Chrysler PT Cruiser The Chrysler PT Cruiser is a typically American "retro"-styled station wagon or hatchback built by Chrysler, launched in 2000 as the entry-level Chrysler.

The PT Cruiser was on Car and Driver's
 is the sixth most popular car researched by the nation's online shoppers.


YTD THROUGH JUNE

         Year     Make       Model
1        2000     Honda      Accord
2        2000     Honda      Civic
3        2000     Honda      Odyssey
4        2000     BMW        323
5        2000     Nissan     Xterra
6        2001     Chrysler   PT Cruiser
7        2000     Volkswagen Jetta
8        2000     Ford       Mustang
9        2000     Volkswagen Passat
10       2000     Ford       Focus


The Chrome Top 10 ranking is compiled from online car shoppers' requests for price quotes from dealers. Research into the use of online automotive sites suggests this ranking is an early indicator of purchase. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Art Spinella of CNW CNW Chicago and North Western (Railroad)
CNW Canada News Wire (media service)
CNW Community Nutrition Worker
CNW Commercial Nuclear Waste
 Marketing/Research, people using the Internet to search for cars are usually no more than six months from actually making a purchase, and often much closer than that.

"If they're looking at price data, they're probably less than a month away from actually buying a car," said Spinella. "If they're focusing more on the models available and the styling features within models, then they're likely two to four months from making a purchase." "This information is critically important to auto dealers and manufacturers," said Bob Navarre, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Chrome. "Retailers can forecast near-term demand and manufacturers can shorten their lead times to build. So what the consumer wants will be available on dealers' lots."

What's Popular Where? The Chrome Top 10 Regional Breakouts

Online shoppers in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  aren't as different as they may think. But Portland, OR online shoppers really do prefer different cars than their bigger city cousins. So far this year the two most popular vehicles of online shoppers in each of New York, LA and San Francisco are the 2000 BMW BMW
 in full Bayerische Motoren Werke AG

German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s.
 323 and the 2001 Chrysler PT Cruiser; and one or more 2000 model Hondas rank in the top 5 in each city. But in Portland the Volkswagen Jetta The Volkswagen Jetta is an automobile produced by German automaker Volkswagen since 1980. Depending on the model year and location, it is sometimes known as the Atlantic, Fox, Vento, Bora, or Sagitar. , the Acura Integra and three Hondas sit atop the rankings; the 2001 PT Cruiser cruiser, large, fast, moderately armed warship, intermediate in type between the aircraft carrier and the destroyer. During World War II, battle cruisers operated as small battleships, combining in one vessel maximum qualities of gun caliber, armor protection, and  ranks 14th.


      NEW YORK, YTD THROUGH JUNE

      Year    Make          Model

1     2000    BMW           323
2     2001    Chrysler      PT Cruiser
3     2000    Nissan        Maxima
4     2000    Honda         Odyssey
5     2000    Honda         Accord
6     2000    Ford          Explorer
7     2000    BMW           328
8     2000    Volkswagen    Jetta
9     2000    Volkswagen    Passat
10    2000    Audi          A4

      LOS ANGELES, YTD THROUGH JUNE

     Year    Make           Model

1    2001    Chrysler       PT Cruiser
2    2000    BMW            323
3    2000    Honda          Accord
4    2000    Chevrolet      Suburban
5    2000    Volkswagen     Jetta
6    2000    Chevrolet      Silverado 1500
7    2000    Honda          Odyssey
8    2000    Ford           Expedition
9    2000    Nissan         Xterra
10   2000    Ford           Explorer

      SAN FRANCISCO, YTD THROUGH JUNE

      Year    Make           Model

1     2001    Chrysler       PT Cruiser
2     2000    BMW            323
3     2000    Honda          Civic
4     2000    Honda          Odyssey
5     2000    Honda          Accord
6     2000    Dodge          Dakota
7     2001    Toyota         Sienna
8     2000    Dodge          Durango
9     2000    Mercedes Benz  M Class
10    2000    Acura          TL

      PORTLAND, OR, YTD THROUGH JUNE

     Year    Make            Model

1    2000    Volkswagen      Jetta
2    2000    Acura           Integra
3    2000    Honda           Odyssey
4    2000    Honda           Accord
5    2000    Toyota          Camry
6    2000    Chevrolet       Silverado 1500
7    2000    Toyota          Tacoma
8    2000    Toyota          Tundra
9    2000    Volkswagen      Passat
10   2000    Toyota          4Runner

      Most Popular Manufacturers YTD Through June

      The number one automobile/truck manufacturer for online shoppers
is Ford. Almost one in every 7 online price requests has been for a
Ford. Almost one in every eight price requests has been for a Honda;
about one in every 11 has been for a Chevrolet. Online shoppers' ten
most popular makes account for more than 70% of all price requests; 28
other makes make up the other 29%.

      Most Popular Manufacturers YTD Through June

      Make             %

1    Ford          13.1%
2    Honda         11.6%
3    Chevrolet      9.4%
4    Toyota         9.0%
5    Nissan         7.0%
6    Volkswagen     5.7%
7    Dodge          4.9%
8    BMW            4.4%
9    Chrysler       3.5%
10   Acura          2.6%


Chrome: Most Accurate Data Provider

In a recent independent study CNW Marketing/Research compared the pricing data of the major online automotive data sources by configuring 86 different vehicles at eight different Web sites (see Chrome Data Named Most Accurate Data Provider for Automotive e-Commerce, June 27, 2000). Chrome's Web Carbook ranked first in data accuracy with an average price discrepancy of only one-third of one percent of the average new car price -- less than the study's margin of error.

About Chrome Data

Chrome Data pioneered the technology behind electronic vehicle configuration and for the past 14 years has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , the desktop research, pricing and ordering tool PC Carbook(R), is widely accepted as the standard in automotive data. Chrome's Internet-based product, Web Carbook(TM), allows dealers, Internet portals, financial institutions, and insurance and warranty companies to provide visitors to their Web sites with a tool to configure See configuration.

(software) configure - A program by Richard Stallman to discover properties of the current platform and to set up make to compile and install gcc.

Cygnus configure was a similar system developed by K.
 cars online -- including specifications on all new vehicle makes and models, standard and optional equipment, vehicle pictures and accurate pricing. This information precisely matches manufacturers' invoice and MSRP MSRP Manufacturer's Suggested Retail Price
MSRP Message Session Relay Protocol
MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service)
MSRP Member of the Society for Radiological Protection (UK) 
 pricing, enabling users to configure and order any vehicle sold in the U.S. with the confidence that the delivered product and price are exactly what was expected. The company is based in Portland, Oregon, and may be reached at 1-800-936-8906. Company information is available at www.chrome.com.

Copyright(c)2000 Chrome Data Corporation. All rights reserved. PC Carbook(R), C/D3(R), Web Carbook(TM), Chrome.com(TM), Chrome Auto Bridge(TM), CAB(TM)and Chrome Top 10(TM)are trademarks of Chrome Data Corporation.

Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat.

Trained by D.
: TV/Radio reporters outside the Portland area should contact Jane Ubell.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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