20 Year Wireless Industry Veteran Appointed President of LifeMinders Wireless.

Business and Technology Editors

HERNDON, Va.--(BUSINESS WIRE)--July 17, 2000

Tim Haley Brings Significant Strategic Vision, Deep Industry

Knowledge and Established Relationships that will Fuel

Explosive Domestic and International Growth of LifeMinders

Wireless

LifeMinders, Inc. (NASDAQ: LFMN), the leading Web and wireless direct marketing infrastructure company, today announced the addition of Tim Haley as President of LifeMinders Wireless. This new position will maximize the future growth of this rapidly expanding business unit and further deepens the dynamic senior management lineup at LifeMinders.

Mr. Haley brings extensive experience and knowledge in wireless to aggressively lead the company's wireless platform unit to the forefront of this explosive industry. He will be responsible for elevating LifeMinders' position as the dominant provider of web and wireless direct marketing to businesses. The Direct Marketing Association predicts that this online direct marketing industry will be $8.6 billion by 2004, and is growing 46 percent annually as the offline $176.5 billion direct marketing market moves to take advantage of these new digital channels.

A 20-year veteran of the wireless and telecommunications industries, Mr. Haley brings to LifeMinders extensive operating and management experiences from numerous wireless carriers, including leaders such as Nextel, McCaw Cellular, Metromedia/Southwestern Bell, and Motorola. Mr. Haley possesses an insider's knowledge of the critical metrics involved in managing a thriving wireless business. His unique achievements and perspectives have earned him industry-wide recognition as a player who can realize aggressive growth in customers, cash flow, and shareholder value.

Most recently, Haley was with CommSite International, Inc, serving as President and CEO, where he grew the company's tower portfolio by 300% in 11 months. Under his guidance, carrier contract revenues grew by more than $22.5 million while he initiated strategic negotiations that ultimately led to a merger with publicly traded American Tower Corporation in June 1999. During his career, he has built a comprehensive knowledge of the wireless sector, including technical project leadership for voice and data network design, build out, and operations. He has proven expertise in financial performance, sales and marketing, employee development, and client services.

"With the explosion of the wireless industry, and the huge opportunity of direct marketing to this industry, LifeMinders is uniquely positioned to maximize its personalization platform, its world class expertise and its huge base of both businesses and consumers, to become the category leader," says Mr. Haley. "Over the last 17 years, the wireless industry has undergone huge growth as customers continue to seek digital communications that will help them manage their busy lives. I expect fantastic demand for the LifeMinders Wireless product, which sends users the most personalized information available directly to their wireless devices. In only a few short weeks, both Metrocall and Bluelight.com have signed up to use the LifeMinders platform to send messages to their customers, and over a quarter of a million people are already receiving wireless messages through these clients. This is only the beginning. I am excited to join LifeMinders at a time when we stand to achieve dramatic expansion."

"Tim's extensive knowledge and hard-charging attitude will help make a reality of my vision of LifeMinders as a global leader in web and wireless direct marketing aid Stephen R. Chapin, Jr., Chairman, CEO, and Founder of LifeMinders. "Wireless technologies continue to increase Internet accessibility and provide more venues for direct marketing and delivery of targeted, relevant information. Tim will position us ahead of this curve with his instinctive responses to this competitive industry, and extensive industry contacts, allowing us to move quickly and make tremendous advances."

Mr. Haley will assume his post immediately and will report directly to Stephen Chapin.

About LifeMinders, Inc.

LifeMinders, Inc., (NASDAQ: LFMN), the leading Web and wireless direct marketing infrastructure company, leverages its proprietary personalization technology through three business units:

-- LifeMinders.com: the company's consumer product sends free,

highly personalized e-mails each week from 16 categories of

information to over 16 million members, helping them manage

their busy lives. Members receive messages specifically

targeted to everything from the breed of their cat or dog, to

the make, model and year of their car. LifeMinders.com

categories include: Family, Home and Garden, Personal Events,

Automotive, Food, Pet, Health and Wellness, Work and Money,

Small Business, Diet and Fitness, Travel, Shopping, Holiday

Sanity Promotions, LifeMinders Men, LifeMinders Women, and

LifeMinders Today.

-- LifeMinders Outsourced Personalization Technology (OPT): the

outsourcing of the company's personalization infrastructure,

utilized by companies that include: Bell South, Juno, CBS 

MarketWatch, and other leading online and offline companies.

LifeMinders has been chosen by the Sydney Organising Committee

for the Olympic Games (SOCOG) to provide the Official

Electronic Newsletter for www.olympics.com.

-- LifeMinders Wireless: leverages the personalization and

targeting capabilities by providing messages directly to the

consumer, via cellular telephone, pager or hand-held device.

In addition, this unit outsources the product to online and

offline companies as well as the telecommunications and

wireless industries, to companies which include Metrocall and

Bluelight.com.

LifeMinders, Inc., LifeMinders.com, LifeMinders, the LifeMinders.com logo and LifeMinders Outsourcing Personalization Technology (OPT) are registered trademarks of LifeMinders.com, Inc. (www.lifeminders.com)

This press release may contain forward-looking statements that are made pursuant to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. Expressions of future goals and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, which are described in LifeMinder's filings with the Securities and Exchange Commission. The actual results may differ materially from any forward-looking statements due to such risks and uncertainties. LifeMinders, Inc. undertakes no obligations to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.