20 Million Smart Readers Rely on the Complete Idiot's Guides.Business Editors INDIANAPOLIS--(BUSINESS WIRE)--Nov. 17, 2003 The Complete Idiot's Guides(R) Gets Down To Business Celebrating 10 Years of Keeping Everyone From Students to CEOs In The Know Since 1993, more than 20 million readers -- employees and employers, novices and entrepreneurs, teens and seniors -- have turned to the experts when they've needed an authoritative "how-to" guide - The Complete Idiot's Guides(R). Between the instantly familiar orange and blue cover readers the world over have found the one-stop, easy-to-use reference they rely on when looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. information on all things business -- from accounting to wireless computing computing - computer -- and topics as diverse as pets and the Pentagon Pentagon Huge five-sided building (1941–43) in Arlington, Va., that is the headquarters of the U.S. Department of Defense. Designed by George Edwin Bergstrom, it was, on its completion, the world's largest office building, covering 34 acres (14 hectares) and offering . With more than 450 titles spanning 30+ categories and translated into 26 different languages, the Complete Idiot's Guides(R) are the most popular and successful authoritative reference series available today. In fact, 75 percent of customers have purchased more than one book in the series. And, Complete Idiot's Guides(R) readers are most definitely NOT idiots -- more than 75 percent of readers are college educated. "Ten years is a significant milestone in the publishing industry," says Marie Butler-Knight, vice president and publisher of Alpha Books, one of the creators of the series. "We initially started with just two titles in the computer category and in a very short time, the popularity of the line led to significant expansion into personal finance, business and lifestyle topics, and we now offer titles in more than 30 different categories. Line extensions of the brand include The Complete Idiot's Guides(R) for Teens, The Pocket Idiot's Guides(R), and The Complete Idiot's Guide Illustrated(R) series." Known for their comprehensive yet easy-to-use form, as well as the witty wit·ty adj. wit·ti·er, wit·ti·est 1. Possessing or demonstrating wit in speech or writing; very clever and humorous. 2. and comfortable writing style, The Complete Idiot's Guides appeal to the novice and knowledgeable alike. They are packed full of valuable information and make a seemingly seem·ing adj. Apparent; ostensible. n. Outward appearance; semblance. seem  ing·ly adv. complex and intimidating in·tim·i·date tr.v. in·tim·i·dat·ed, in·tim·i·dat·ing, in·tim·i·dates 1. To make timid; fill with fear. 2. To coerce or inhibit by or as if by threats. subject simple and easy-to-understand. Nearly all of the titles in the series are under $20, so they're economical too. And, with more than 150 known media mentions each month in the U.S. alone, The Complete Idiot's Guides are one of the most recognized brands in the publishing business. In addition to the immensely popular books, over its 10-year history, The Complete Idiot's Guide(R) brand has been licensed as calendars, audio tapes, language CDs and tapes, and software. Alpha Books is an imprint im·print tr.v. im·print·ed, im·print·ing, im·prints 1. To produce (a mark or pattern) on a surface by pressure. 2. To produce a mark on (a surface) by pressure. 3. of New American Library, a member of Penguin penguin, originally the common name for the now extinct great auk of the N Atlantic and now used (since the 19th cent.) for the unrelated antarctic diving birds. Group (USA), a Pearson company. |
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