2.8 Million Homes Unready for Transition to Digital TV as June 12 Deadline Approaches.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- In its final update before the June 12, 2009 deadline for converting all full-powered U.S. television stations to digital transmission, The Nielsen Company The Nielsen Company is a global information and media company. It was formed in 1964 through the merger of two Dutch publishing companies De Spaarnestad and Cebema. Its original name was Verenigde Nederlandse Uitgeversbedrijven reported that 2.8 million American households, or 2.5% of the television market, are completely unready for the transition. Younger, African American African American Multiculture A person having origins in any of the black racial groups of Africa. See Race. and Hispanic homes are disproportionately dis·pro·por·tion·ate adj. Out of proportion, as in size, shape, or amount. dis  pro·por unready, while the elderly are the most ready.
"Since February, when the U.S. government postponed the transition for three months, the number of households that are completely unready has been cut in half - from 5.8 million to 2.8 million homes," said Sara Erichson, President Media Client Services, The Nielsen Company. "Given the importance that television plays in the day-to-day life of most people, we expect that the most of the remaining unready homes will take the necessary steps to get ready once the stations make the final switch to digital transmission. We will continue to follow this trend closely." [TABLE OMITTED] Readiness in Local Markets Among the 56 local markets that Nielsen measures with electronic meters, the one that is least ready is Albuquerque-Santa Fe, with 7.6% of the households completely unready. Television homes in Providence-New Bedford, where area television stations previously made the transition to digital, are 100% ready. The markets with the most unready households tend to be in the Western United States Noun 1. western United States - the region of the United States lying to the west of the Mississippi River West Santa Fe Trail - a trail that extends from Missouri to New Mexico; an important route for settlers moving west in the 19th century , where cable penetration is lower. The most prepared markets are in the Eastern U.S. [TABLE OMITTED] Under government-mandated action, all full-powered television stations are required to switch to digital programming by June 12, 2009, which could leave viewers without a television signal unless they purchase digital television sets, connect to cable, satellite, and alternate delivery systems alternate delivery system Health insurance Health services that are more cost-effective than in inpatient, acute care hospitals, such as skilled and intermediary nursing facilities, hospice programs, and in-home services or purchase a converter (1) A device that changes one set of codes, modes, sequences or frequencies to a different set. See A/D converter. (2) A device that changes current from 60Hz to 50Hz and vice versa. box. Nielsen is making these estimates available as a public service to the television industry, government policy-makers and local communities. This information is based on the same national and local television ratings Television ratings may refer to:
About The Nielsen Company The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. is active in approximately 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com. |
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