2.2 Million ''Equity Alerts'' in First Month, Subscriber Base Increases by 79% in 30 Days.

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Nov. 4, 1999--

Equity alert(OTCBB:EINC) EquityAlert.com, Inc. (Symbol: EINC), one of the fastest growing online trader exclusive communities (www.equityalert.com), today announced that its popular news alert service forwarded just under 2.2 million unique news alerts during the month of October, the first full month of this service.

Also during the month of October, the Company's subscriber account base surpassed 215,000 members, an increase of 79% in just 30 days.

"Now, with over 215,000 subscriber accounts, EquityAlert.com ranks among the top handful of financial Websites anywhere," comments Mr. Gurm Kundan, vice president of EquityAlert.com. "The significance of this cannot be taken lightly. CMGI's (Nasdaq:CMGI) Ragingbull.com, for example, took one year to grow from 7,500 members to a recent 200,000, and SiliconInvestor.com, which is owned by Go2Net (Nasdaq:GNET), only just recently passed the 150,000 member mark after being in business for over four years. And recently, TheStreet.com (Nasdaq:TSCM), which was founded in 1996, announced they had a total of 94,000 subscribers. In contrast, EquityAlert.com was able to surpass 215,000 members in less than five months.

"At our present rate of subscriber growth and the resultant growth in email volume, we're projecting over 3 million 'opt-in' email alerts in the month of November, our second full month, and just under 5 million unique email news and research alerts in December. At this rate, we'll start the new year with a 60 million annualized e-mail rate. That's a lot of messages that can each carry an advertisement for potential clients."

Mr. Kundan continues, "Once we reach these monthly email projections, we'll be able to follow such successful opt-in email business models being used by such notable companies as Lycos (Nasdaq:LCOS) and internet.com corporation (Nasdaq:INTM). Internet.com is an operator of business-to-business vertical content websites and e-mail newsletters which delivered 10.4 million copies of their e-mail newsletters in June alone.

"Unlike banner ads and other forms of online marketing, the continued development of our 'opt in' email list is a valuable 'revenue generating asset' that will eventually allow us begin realizing some of our financial goals. In fact, some 'opt-in' email marketers, such as postmasterdirect.com, are getting response rates as high as 15%, compared to just 1% click-through rates for banner ads." Mr. Kundan concludes, "Online advertising is big business, and getting bigger by the day. In fact, online advertising is expected to grow from a current $3 billion per year market to over $22 billion by the year 2004."

ABOUT EQUITYALERT.COM

EquityAlert.com, a wholly owned online asset of EquityAlert.com, Inc., was developed exclusively for sophisticated, pro-active online investors.

Subscribers to EquityAlert.com's free service enjoy a broad suite of trading tools, including IPO information, public company news alerts, analyst research, top high technology, business and finance news stories of the day, stock quotes, earnings surprises, stock splits, SEC filings, analyst coverage, upgrades and downgrades, sophisticated trading screens, customizable interactive intra-day trading charts, a peer group consensus of the biggest expected movers (both up and down), and EquityAlert.com's proprietary, "real time" commentary of the reasons behind the biggest movers of the day -- while they're happening -- allowing accomplished investors to take advantage of stock moves during the initial crucial minutes and hours of momentum-driven swings.

For additional information or to become a free subscriber to EquityAlert.com, please visit our website at http://www.equityalert.com or contact Gurm Kundan at 604/659-5009.

Statements which are not historical facts are forward looking statements. The Company, through its management, makes forward looking public statements concerning its expected future operations and performance and other developments. Such forward looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward looking statements. It is impossible to identify all such factors which could cause actual results to differ materially from those estimated by the Company which include, but are not limited to, the Company's ability to market its products and services and future customer acceptance for these products and services, and other factors which may be identified from time to time in the Company's public announcements.