2 Out of 3 Americans Choose Naughty over Nice During the Holidays; Brain Research May Provide Answers.Entertainment Editors/Lifestyle Editors NEW YORK--(BUSINESS WIRE)--Dec. 17, 2003 Decorating Desktops for the Holidays with Screensavers, America Prefers Naughty over Nice According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Screensavers.com. According to Screensavers.com, two out of three Americans are choosing to decorate their desktops this holiday with slightly naughty screensavers over nice screensavers. The concept of pairing naughty and nice, which began as a lark, developed into a petri dish pe·tri dish n. A shallow circular dish with a loose-fitting cover, used to culture bacteria or other microorganisms. Petri dish a shallow, circular, glass or disposable plastic dish used to grow bacteria on solid media such as agar. of cultural psychology. The data are based on downloads of pop-culture screensavers from a special section of Screensavers.com where four nice screensavers are paired against four naughtier screensavers. Screensavers from South Park and H&M Christmas Lingerie lead the naughty list, with snowmen leading the nice list. Elizabeth Phelps, Ph.D., Professor of Psychology and Neural Science at NYU NYU New York University NYU New York Undercover (TV show) says, "in general, naughty things lead to more activity in the amygdala amygdala /amyg·da·la/ (ah-mig´dah-lah) 1. almond. 2. an almond-shaped structure. 3. corpus amygdaloideum. a·myg·da·la n. pl. , an emotional center in the brain. As long as those stimuli don't produce severe consequences, people often seek out the risky or forbidden because of the gratification it provides." General Manager of Screensavers.com, Adam Solomon This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. says, "with over 3 million people visiting the site this month, we wanted to do something fun, yet unconventional. Our right-brained team members came up with the idea to pair up naughty and nice screensavers. Our analytical left-brainers started digging through the data...that's when we discovered this psychological petri dish in the form of screensavers." Lisa Gelobter, Vice President of Product Management at Screensavers.com indicates, "these might be a little risque ris·qué adj. Suggestive of or bordering on indelicacy or impropriety. [French, from past participle of risquer, to risk, from risque, risk; see risk.] Adj. , but nothing you wouldn't see at 10pm on TV...our site skews about 50/50 for men and women. The mix of people downloading holiday screensavers has shifted to 34% of our total since Thanksgiving." About Screensavers.com Screensavers.com is the #1 entertainment screensaver site on the Internet, bringing together the most sought-after pop-culture screensavers and wallpaper in one place. Every month, over 2 million people use the CleanScreen Experience to get virus-free, pop-up-free, and spyware-free screensavers and wallpaper with no annoying email registration or advertising pitches. Screensavers.com is a division of Starware, a Top Ten affiliate partner of Yahoo!'s Overture division, providing web search, pop-up killers, and browser tools to over 10 million people in 164 countries. Its corporate partners include Paramount, Arista Records “Arista” redirects here. For other uses, see Arista (disambiguation). Arista Records is an American record label that is a wholly owned subsidiary of Sony BMG, and operates under the RCA Label Group. , United Media, Universal Studios, and Warner Brothers. Screensavers.com is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . For more information, visit www.screensavers.com. -- High resolution .jpegs are available upon request -- |
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