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2 Guys Who Do Ads Get RainDay.com Account.


NEW YORK--(BUSINESS WIRE)--Oct. 26, 1999--

The New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 based 2 Guys Who Do Ads, Inc. has been named the first agency of record for RainDay.com. Billings are estimated in excess of 3 million dollars.

RainDay.com is owned and operated by Worldwide Weather Insurance Agency, the world's leading weather specialist of major sporting events, such as Major League baseball's All-Star Game and tennis' Wimbledon. RainDay.com is the internet's first and only web site to provide weather protection to consumers on an individual basis to cover both vacations and single days. RainDay.com will launch on November 1, 1999.

2 Guys Who Do Ads will be using television and print campaigns beginning on November 1, 1999 in New York and Toronto and will be rolled out nationally in both countries by year's end.

The 30 second television spots which will be running on MTV, ESPN ESPN Entertainment and Sports Programming Network , VH-1, CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence)
CNBC Consumer News and Business Channel
CNBC Congress of National Black Churches, Inc.
, CNNfn, The Weather Channel in New York will also be seen on Canadian Network's CBC (1) (Cell Broadcast Center) See cell broadcast.

(2) (Cipher Block Chaining) In cryptography, a mode of operation that combines the ciphertext of one block with the plaintext of the next block.
, CFTO CFTO Canadian Forces Technical Order
CFTO Conservation for the Oceans Foundation (St. Louis, MO) 
 & CKVR, feature a group of seniors on a day outing with their final destination a dance class-learning how to make it rain. Why? As the tag line states, "When it rains... it pays."

Harold Mollin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of RainDay.com announced the decision as well as the coinciding web site and advertising campaign launch on November 1, 1999, "We are extremely excited about the launch of this new product and it's immensely creative introduction to the public with the advertising campaign created by 2 Guys Who Do Ads. The advertising reflects a new, up-to-date way of looking at and buying protection with a sense of fun and ease."

In addition to the advertising campaign, the new 2 Guys Who Do Ads Interactive division has also designed the RainDay.com web site, which can be found at http://www.rainday.com.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 26, 1999
Words:306
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