1to1 Magazine Honors DIRECTV, an Antenna Software Customer, with 2007 1to1 Impact Award.DIRECTV Recognized for Pioneering Deployment of Antenna's Mobile CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Technology to Sales Organization JERSEY CITY, N.J. -- Antenna Software, delivering real business mobility to the world's most demanding enterprises, today announced that its customer, DIRECTV, received 1to1 Magazine's 1to1 Impact Award for excellence in sales optimization. DIRECTV was recognized for its deployment of Antenna's AMPower([TM]) SALES solution, which empowered its sales force with access to business-critical, real-time information while in the field. The Sales Optimization category winners were required to "demonstrate the impact of a sales technology on the customer experience." By deploying Antenna's AMPower SALES solution, DIRECTV equipped its area sales managers sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → (ASMs) with an easy, secure way to instantaneously in·stan·ta·ne·ous adj. 1. Occurring or completed without perceptible delay: Relief was instantaneous. 2. access essential customer information while mobile. Due to this project, DIRECTV significantly improved sales efficiency, productivity and problem resolution by providing its ASMs with up-to-the-minute customer and product data on their RIM BlackBerry blackberry, name for several species of thorny plants of the genus Rubus of the family Rosaceae (rose family). See bramble. blackberry smartphones operating on the AT&T network. Since adopting AMPower SALES, DIRECTV's ASMs have saved more than 90 hours a week and seen a 30 percent increase in the number of accounts they can visit. The ASMs also improved frequency of sales data reporting from seven days to one day and shortened service request resolutions from five days to three days. AMPower SALES is a next-generation mobile CRM solution that enables sales teams to reach the highest levels of effectiveness by wirelessly delivering critical, real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. to drive and manage the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. . The enterprise-ready solution includes advanced support, search and integration capabilities, which allow enterprises to give their sales teams the tools to work smarter, take better care of customers and generate more business. "The world's premier enterprises look to Antenna to make their sales force and field services teams more efficient, profitable and knowledgeable about their clients' needs," said Jim Somers, vice president of marketing, Antenna Software. "DIRECTV's use of AMPower SALES is a perfect example of how an organization can utilize a mobile technology platform to optimize its business practices and better meet the needs of its customers." 1to1 Magazine's 1to1 Impact Awards program is in its seventh year and honors end-user organizations that have implemented or significantly updated customer-based business strategies in 2006 and 2007 with demonstrated business impact. For more information on DIRECTV's 1to1 Magazine Impact Award win, visit: http://www.1to1media.com. To learn more about AMPower SALES and DIRECTV's mobile CRM implementation, visit: http://www.antennasoftware.com/successstories_feature2.aspx. About Antenna Software Antenna Software (http://www.antennasoftware.com) delivers real business mobility, providing enterprises with a unified platform that extends critical software applications to wireless devices, helping mobile employees to amplify their effectiveness. Built on open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced , the Antenna Mobility Platform([TM]) (AMP) is flexible, scalable and enables IT departments to mobilize mo·bi·lize v. 1. To make mobile or capable of movement. 2. To restore the power of motion to a joint. 3. To release into the body, as glycogen from the liver. one or many applications across a full spectrum of mobile and wireless device platforms. Powered by AMP, Antenna's AMPower([TM]) mobile business solutions suite provides field sales, service and IT support organizations with specialized, configurable mobile applications that help improve business agility, customer care and profitability. Having a decade of success with Global 1000 customers like AT&T, Pitney Bowes  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . Inc., DIRECTV, Heineken Ireland and EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. , Antenna is recognized by industry experts and leaders for its outstanding commitment to quality and service. |
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