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1to1 Innovator Awards Put Top Ten Companies in CRM Limelight.


Business Editors

NORWALK, Conn.--(BUSINESS WIRE)--Dec. 10, 2001

1to1(R) Magazine, INSIDE 1to1(R) and Peppers and Rogers

Group Announce Winners of the First Annual Awards Program

Ten diverse global companies, noted for their outstanding, customer-driven business solutions have been chosen as the inaugural recipients of Peppers and Rogers Group's 1to1 Innovator Awards.

Sponsored by 1to1 Magazine and INSIDE 1to1, the strategy consulting firm's renowned publications, the 1to1 Innovator Awards program showcases leading companies that have applied a dynamic one-to-one strategy, with the goal of delivering clear and quantifiable customer benefits.

"CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  is one of the most mis-understood business practices today," said Lynn Dougherty, Executive Editor of 1to1 Magazine. "Often perceived as plug-in technology, companies are frequently disappointed that their CRM investments don't pay off. But the companies that distinguish CRM as a successful integration of strategy, technology, training and culture change will be rewarded with loyal, satisfied customers. We created these special awards to honor companies that have set in motion the most innovative and dynamic customer-driven solutions."

"The winners of the 1to1 Innovator Awards recognized from the outset that CRM cannot be installed, but must instead be adopted," adds Martha Rogers, Ph.D., partner of Peppers and Rogers Group The Rogers Group is a Mauritius-based conglomerate. The Group has a portfolio with interests in sectors such as aviation and tourism, logistics, financial services, distribution and industrials. The Group employs almost 3,000 people. . "These companies are winners not because they have used new technology to do faster and more efficiently what they had been doing, but because they had the vision and a focused approach to learn to compete in an entirely new dimension--the customer dimension."

Nominated companies cut across all vertical sectors, both consumer and B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
, and included both online and offline initiatives. Chosen by Peppers and Rogers Group's Editorial Board from a pool of over 50 nominations based on the depth, creativity and measurability of their CRM efforts, the winning companies, in alphabetical order, are: Advanced Micro Devices (computer technology firm); Honeywell (Bendix/King.com e-business portal); Boise Cascade Boise Cascade Holdings, LLC, which uses the trade name Boise, is an American pulp and paper company, ranked as the thirteenth largest forest products company in the world.  Office Products; Green Hills Farms (independent food retailer); Hewlett-Packard; Jaguar Cars For other uses, see Jaguar (disambiguation).

Jaguar Cars Limited is a luxury car manufacturer, originally based at Browns Lane, Coventry, England but now at Whitley, Coventry.
; Lowe's Home Improvement Warehouse; Sigma Aldrich (chemical manufacturer); Sprint; and Tesco (leading UK food retailer).

The 1to1 Innovators and their stories will be featured in the November/December issue of 1to1 Magazine and the December 10th issue of INSIDE 1to1, as well as on Peppers and Rogers Group's Web site, 1to1.com.

About 1to1 Magazine

1to1 Magazine and INSIDE 1to1 are written for key executives who develop and implement customer-based strategies. The publications have become the trusted source for intelligence, trends and case studies about one-to-one initiatives and the technologies that enable them worldwide.

About Peppers and Rogers Group

Founded in 1993 by Don Peppers and Martha Rogers, Ph.D., Peppers and Rogers Group is a management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business
service industry - an industry that provides services rather than tangible objects
 firm recognized as the world's leading authority on customer-based business strategy. The company is dedicated to helping enterprises identify differences within the customer base and to use that knowledge to gain a competitive advantage.

Recognized in 2001 by the World Technology Network as having played a significant role in developing the field of CRM, Don Peppers and Martha Rogers, Ph.D. are the co-authors of the revolutionary The One To One Future and a series of business books that further develop the unique one-to-one methodology espoused by their firm. Peppers and Rogers Group is headquartered in Norwalk, Connecticut with a domestic and international network of 14 offices. The firm maintains a global client list that includes BEA Systems BEA Systems, Inc. (NASDAQ: BEAS) is one of the major companies developing enterprise infrastructure software. BEA makes middleware, products that help software run on top of databases. , Bayer Corporation, Bentley Systems Bentley Systems, Incorporated, provides software for the "Design, construction and operation of the world's infrastructure". The company’s software serves the building, plant, civil, and geospatial vertical markets in the areas of architecture, engineering, construction (AEC) , Boise Cascade Office Products, Ford Motor Company, Hewlett Packard, Jaguar Cars, Lifeway Christian Resources LifeWay Christian Resources is one of the largest providers of Christian resources in the world. Lifeway is based in Nashville, Tennessee. Background
In 1891, J.M. Frost, a 43-year-old pastor, started the company that is now known as LifeWay.
, Lowe's, The United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  Postal Service postal service, arrangements made by a government for the transmission of letters, packages, and periodicals, and for related services. Early courier systems for government use were organized in the Persian Empire under Cyrus, in the Roman Empire, and in medieval , Wolters Kluwer, Verizon and Volvo. For more information about Peppers and Rogers Group, visit www.1to1.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 10, 2001
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