1to1 Catalyst Delivers Peppers and Rogers Group CRM Strategy Online.

Business Editors/High-Tech Writers

NORWALK, Conn.--(BUSINESS WIRE)--Nov. 14, 2001

Customizable, Interactive, Web-Based One-to-One Strategy Program Empowers Companies Seeking To Accelerate the Impact of CRM Initiatives

Responding to client demand and a critical global need for cost-effective, scalable CRM strategy tools, Peppers and Rogers Group has launched 1to1(R) Catalyst, an eight-module, fully customizable e-learning program.

Available to companies interested in developing their own CRM strategy or those involved in a CRM transition, 1to1Catalyst features Peppers and Rogers Group's highly regarded consulting methodology and is supported by case studies, surveys, charts and graphs, project exercises and interactive discussion forums, providing users a context for understanding one-to-one strategy principles and successful implementation processes.

1to1Catalyst launches at a time when, despite the billions of dollars being invested in CRM projects, nearly 80 percent are predicted to fail to deliver expected returns. "Successful implementations are a result of the careful alignment of strategy, process design and technology applications, with a healthy dose of change management," stated Steve Skinner, President and CEO of Peppers and Rogers Group. "Management teams need to understand the principles involved and the impact of required change; employees need to be adequately motivated and trained. 1to1 Catalyst accelerates the impact of one-to-one strategy and implementation, propelling a company toward its maximum achievable ROI."

According to a recent study by Online Learning Magazine, the percentage of companies using e-learning to train employees grew from 16 percent in 2000, to 24 percent in 2001. Other studies have indicated that Web-based training accelerates learning, providing enterprise-wide education in 25 to 60 percent less time than traditional training. However, like CRM, e-learning is only as effective as the strategy that drives the process.

"Peppers and Rogers Group does an outstanding job of taking its excellent standard program and tailoring it to a company's audience, complete with real-life examples," said Frank Roldan, senior director of Internet database marketing at Lippincott, Williams & Wilkins, a publisher of legal, business and medical materials. LWW is one of more than 20 companies comprising Wolters Kluwer, a global publishing corporation that is using 1to1 Catalyst as part of its corporate-wide online university program. "The timing couldn't be better for a program like 1to1 Catalyst," added Roldan. "It will effectively teach our marketers and managers the value and process of personalizing our interactions with customers."

Supported by a platform provided by ThoughtWare Technologies, Inc., a leading provider of workforce performance solutions, 1to1 Catalyst is scalable, allowing any number of participants to enroll quickly and cost-effectively. Companies have the option of customizing program content, based on their organizational goals, general user-experience levels, and user learning-styles. Peppers and Rogers Group's Web-based program also gives companies a significant level of accountability through regular reports that analyze participation, enrollee-comprehension, and course completion.

For more information about 1to1 Catalyst, or to arrange for a trial enrollment, contact Karen Burka, vice president, Peppers and Rogers Group, at [e-mail], or 203/642-5183.

About Peppers and Rogers Group

Founded in 1993 by Don Peppers and Martha Rogers, Ph.D., Peppers and Rogers Group is a management consulting firm recognized as the world's leading authority on customer-based business strategy. They are dedicated to helping companies compete and win by identifying differences within the customer base and using that insight to maximize the value of each and every customer relationship.

Recognized in 2001 by the World Technology Network as having played a significant role in developing the field of CRM, Don Peppers and Martha Rogers, Ph.D., are the co-authors of the revolutionary The One to One Future and a series of business books that further develop the unique one-to-one methodology espoused by their firm. Peppers and Rogers Group is headquartered in Norwalk, Connecticut with a domestic and international network of 16 offices, employing over 150 employees diversely experienced across all industries. The firm maintains a global client list that includes BEA Systems, Bayer Corporation, Bentley Systems, Boise Cascade Office Products, Ford Motor Company, Hewlett Packard, Jaguar Cars, Lifeway Christian Resources, Lowe's, The United States Postal Service, Wolters Kluwer, Verizon and Volvo. For more information about Peppers and Rogers Group, visit www.1to1.com.