1stUp.com Surpasses 5.5 Million Subscriber Mark and Secures Position as a Leading Private Label ISP; Company Releases Key Data On User Trends.Business Editors/High Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--Sept. 25, 2000 1stUp.com Corporation, a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CMGI) and a leading provider of private label Internet access See how to access the Internet. solutions and intelligent advertising channels, today announced it has signed up more than 5.5 million users for its Internet access services through its more than 130 distribution partners. 1stUp.com is among the largest ISPs in the U.S. and is the largest ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. in Canada. The company also announced the categories of sites most visited by users and other key data on user trends. The ten most popular online categories of sites visited by 1stUp.com-powered users are: 1) Email 2) News 3) Family 4) Sports 5) Entertainment, Music and Movies 6) Finance and Money Management 7) Travel 8) Automotive 9) Shopping 10) Consumer Electronics According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Nielsen/NetRatings, 146 million U.S. consumers had home Internet access in August. As the number of online users continually increases, 1stUp.com is expanding its suite of access solutions to meet consumer demand for choice in Internet access with the addition of a low cost premium service and broadband service See broadband and broadband service provider. . "1stUp's private label access model has been pivotal in helping us sign up more than five million subscribers in just over a year - making us one of the fastest growing ISPs. As more consumers learn about the benefits of free access, we expect free access subscriber numbers to continue to grow," said Charles Katz, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of 1stUp.com. "The 1stUp.com private label free access model has been so successful that we have expanded it to include broadband and low-cost premium services, allowing our distribution partners to offer their consumers a true choice in Internet access." Peggy O'Neill, a senior analyst with NetRatings, Inc. says, "Because users of free Internet access services tend to log on more frequently than paid service users and stay online an average of four hours longer per month, they are an attractive proposition for online advertisers looking to reach dedicated Internet users." She continued, "In addition to the fact that free Internet users are more likely to see advertisers messages due to longer online sessions, they are also more likely to be shown advertisements more targeted to their interests because they share profile information and surfing patterns with their free service providers." As 1stUp.com surpasses the five million-subscriber mark, valuable information can be extracted from a large base of free ISP See free Internet service. users. A recent internal sampling of 1stUp.com free Internet access users revealed the following data trends: -- At least 64% of users have some college education or a college degree -- 1stUp.com's many partner-branded access providers reach a wide range of consumer consumer demographics -- 30 percent of users visit finance sites -- 29 percent of users surf automotive sites -- 30 percent of users visit online apparel sites -- Napster.com is among the top-10 visited sites by teens ages 13-17 -- ESPN.com is among the top-10 visited sites by men ages 18-34 -- Finance and games sites are among the most popular for seniors over 55 1stUp.com Advertising Solutions Through the 1stUp.com family of intelligent advertising channels, 1stUp.com now offers advertisers the ability to reach 1stUp.com's 5.5 million registered users at every point of their online experience. 1stUp.com's highly targeted, innovative advertising technology enables advertisers to send their campaigns to the right consumers through Web Commercials, banner advertisements, smart pop-ups, and branded navigational buttons. Combining the dynamic nature of television with the Interactive power of rich media, 1stUp.com enables advertisers to deliver targeted television-quality Web Commercials that users can respond to immediately. Ideal for promoting items such as movie trailers or existing TV commercials, Web Commercials ensure the highest quality performance at any connection speed by leveraging user downtime for integration. Challenging the competition head-on, 1stUp.com's 1stStrike serves advertisers' banner ads if 1stUp.com users visit competitive Web sites or any site that pertains to the advertisers' targeted audience. Additionally, 1stUp.com's always-present navigation bar A set of buttons or graphic images typically in a row or column used as a central point that link you to major topic sections on a Web site. If the navigation bar is a single graphic image with multiple selections, it is known as an imagemap. See imagemap. serves as a convenient link to advertiser Web sites and promotions. 1stUp.com adheres to a strict policy on user privacy and only utilizes users information in aggregate forms, discerning demographic, geographic and key word information to serve targeted advertising. 1stUp Internet Access Services 1stUp.com provides companies with complete, private label Internet access solutions to customize for their consumers, featuring a reliable, nationwide ISP network, customer support, e-mail, etc. as well as 1stUp.com's patent-pending access technology. 1stUp.com currently offers its distribution partners tiered Internet A Tiered Internet generally relates to a proposed new internet architecture that would allow telecommunications providers to divide traffic over their lines into different tiers. access options including free, low-cost premium, and broadband services. The company's free access technology establishes a high-quality Internet connection with a small "always-on-top" navigation bar featuring useful web tools and highly targeted advertising, while the partner-branded, premium Internet service is free of ever-present banner advertisements. About 1stUp.com 1stUp.com, a majority-owned operating company of CMGI, Inc., is a market leader in providing online and offline brand names with private label Internet access solutions and innovative advertising technology. 1stUp.com's patent-pending technology enables its distribution partners to brand, market and distribute free and cost-effective Internet services to their customers. Multiple leading ISP's support 1stUp.com's extensive ISP network to provide reliable connectivity. The 1stUp.com network is the largest in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. based on total dial-up numbers and delivers reliable Internet access to more than 95 percent of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada. 1stUp.com powers Internet access solutions for leading brands like AltaVista, Excite@Home, Lycos, and more than 130 additional brands. By aggregating the more than 5.5 million registered subscribers of its distribution partners, 1stUp.com is able to pass along the benefits of optimal connectivity costs and advertising revenues to those distribution partners. For more information, visit http://www.1stup.com. 1stUp.com Corporation is located at 575 Market St., Suite 1000, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , CA 94105. Telephone: 415-293-4700. 1stUp and 1stUp.com are trademarks of 1stUp.com Corporation. This release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that address a variety of subjects. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: 1stUp's products and technologies may not successfully interoperate with those of third parties; 1stUp's business model is dependent upon advertising and may be adversely affected by the adoption of new laws New Laws: see Las Casas, Bartolomé de. and regulations affecting the provision of Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. services, including laws and regulations covering privacy, pricing and content; and increased competition and technological changes in the markets in which 1stUp competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the most recently ended fiscal year. |
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