1mage Selects Persona's p-CRM Solution for Online Relationship Marketing; Robust System Delivers Powerful Interactive Marketing Capabilities.Business Editors/High-Tech Writers BROOMFIELD, Colo.--(BUSINESS WIRE)--Aug. 23, 2001 Persona, Inc., a leading provider of online relationship marketing solutions, announced today that it has signed an agreement with 1mage mage n. A magician or sorcerer. [From Middle English mages, magicians, variant of magi; see magus.] Software to implement the Persona p-CRM Internet marketing See Internet advertising. platform on the 1mage.com web site. 1mage Software, a publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. based in Englewood, Colorado Englewood is a city in Arapahoe County, Colorado, USA. As of 2005, the city is estimated to have a total population of 32,350.[5] It is part of the Denver-Aurora Metropolitan Area. , is a leading provider of document management and workflow automation See workflow. systems. "We're excited to expand our marketing programs with personalized, interactive email," said Mary Anne DeYoung, Vice President of Marketing for 1mage Software. "By staying in frequent contact with our prospects and customers through regular email communication, we're able to create more sales opportunities and deliver enhanced service using Persona's p-CRM system." 1mage will be utilizing the p-CRM system to deliver graphically enriched HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. email newsletters and product information to its growing list of customers and interested prospects. In addition, the 1mage website will feature a customized lead capture system that will allow site visitors to request information, sign up for ongoing email communication, and come back to update their information at any time. "1mage needed a robust solution to fulfill their ambitious online marketing and customer communication goals," said Marty Grosjean, VP of Business Strategy for Persona. "We satisfied their needs by providing a best-of-breed system that will enhance their marketing capabilities and add to the customer experience. We're delighted to be working with this document imaging leader." For more information regarding the p-CRM Internet marketing platform, please visit http://www.persona.com. About 1mage 1mage Software Inc. (pronounced "one image") is a leading provider of document management and workflow automation systems for Linux, UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). , and Microsoft Windows NT and Windows 2000 environments. The company's flagship product, 1MAGE, converts business documents, of any origin, into electronic images, and manages them throughout their lifecycle. 1mage's entire product line is marketed through a direct sales force and an international network of value-added resellers (VARs). The company also operates a Professional Services Group offering project management, consulting, installation, training and application image-enabling services. More information is available at www.1mage.com. About Persona Headquartered in Broomfield, Colo., Persona, Inc. provides businesses with powerful online relationship marketing solutions. Persona's p-CRM Internet marketing platform and e-Identity solutions support the objectives of top-tier marketers by providing technology and services for personalized marketing and online identity management. Persona, Inc. is a Safeguard Scientifics (NYSE NYSE See: New York Stock Exchange :SFE See Sydney Futures Exchange. ) partner company. For more information, visit Persona, Inc. at http://www.persona.com or contact us at sales@persona.com. |
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