1To1 Institute Offers Exclusive Learning Opportunity For Top Execs; Peppers and Rogers Group Helps Create CRM Action Plan in Four Days with Unique "Personal Trainer" Concept.Business Editors STAMFORD, Conn.--(BUSINESS WIRE)--May 18, 2000 Need a jump-start to get your CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. program off the ground? Interested in increasing your level of CRM expertise? Forget the do-it-yourself approach. Never mind the boot camp Software from Apple that enables an Intel x86-based Macintosh to host the Windows XP operating system. Boot Camp is used to divide the hard disk into Windows and Mac partitions, to install the necessary drivers and to create a dual boot environment. mentality. The 1to1Institute is the business equivalent of an exclusive spa, where top decision-makers get to work on changing the future of their companies. Executives who check in at the 1to1 Institute will find themselves immersed in a one-to-one marketing learning experience with Peppers and Rogers Group The Rogers Group is a Mauritius-based conglomerate. The Group has a portfolio with interests in sectors such as aviation and tourism, logistics, financial services, distribution and industrials. The Group employs almost 3,000 people. management strategy experts as their "personal trainer personal trainer person n → (persönlicher) Fitnesstrainer m, (persönliche) Fitnesstrainerin f ." Limited to only 50 clients per seminar, The 1To1 Institute is a project intensive, four-day seminar designed specifically for high level executives who are facing the challenge of re-shaping the way they do business today. They recognize the need to transform an out-of-date, product-centric profile into a sleek new customer focused business model that treats different customers differently. The results-oriented program guarantees that executives will leave with a 1 to1 CRM action plan they can implement immediately to create or enhance their company's one-to-one initiatives. Launched in January 2000 to outstanding reviews, The 1to1 Institute www.1to1.com/1to1/institute currently has seminars scheduled in Cambridge England, June 13-16; Rye Brook, New York Rye Brook is a village in Westchester County, New York, United States. The population was 8,602 according to the 2000 census. The Village of Rye Brook was established in 1982 and is in the Town of Rye. , July 17-20; and Berkeley, California Berkeley is a city on the east shore of San Francisco Bay in Northern California, in the United States. Its neighbors to the south are the cities of Oakland and Emeryville. To the north is the city of Albany and the unincorporated community of Kensington. September 11-14. CRM is a complex business process. Articulating a CRM strategy is relatively easy but actually implementing it requires the integration of many different parts of a company. Not unlike the refined program strategy of a real-life personal trainer, the content of the 1to1 Institute agenda is derived from the direct experience and knowledge of Peppers and Rogers group consultants, who have successfully developed CRM strategies and tactics for hundreds of companies on six continents Six Continents is a large retail PLC in UK which split into Six Continents Retail known as Mitchells and Butlers plc. The hotels and soft drinks business of Six Continents PLC is now known as InterContinental Hotels Group PLC. . Like a personal trainer, they help their clients set goals, figure out where the work needs to be done, offer solutions they can live with, and then educate and guide them to the tools necessary to set the process in motion. Led by Peppers, Martha Rogers, Ph.D., and Bob Dorf, the firm's president, the 1to1 Institute's leadership team includes Peppers and Rogers Group senior consultants, Paul Lethbridge, managing director of Peppers and Rogers Group, Europe; Lane Michel, partner and director of Peppers and Rogers Group Western United States Noun 1. western United States - the region of the United States lying to the west of the Mississippi River West Santa Fe Trail - a trail that extends from Missouri to New Mexico; an important route for settlers moving west in the 19th century ; and Valsoir Tronchin, JR. from the firm's Brazilian office. The program's agenda is based upon Peppers and Rogers Group's unique methodology, which leverages technology to treat different customers differently - giving each customer a powerful incentive to buy more today, and return tomorrow to buy again. The 1to1 Institute agenda includes the following topics: - Company Assessment - The 1to1 Database and Customer Information Strategy - Understanding Your Customers Strategic Value and Long Term Values - The New Role of the 1to1 Sales Force and Call Center - Using e-mail and the Web to Develop Successful 1to1 Relationships - Becoming a 1to1 Enterprise The 1to1Institute is designed expressly for global decision-makers engaged in implementing one-to-one business principles and strategies. Past participants include CEOs, Presidents, Vice Presidents and upper level management executives in marketing, sales, customer relationship and information technology industries from enterprises headquartered in Brazil, Canada, France, Korea, Mexico, The Netherlands, The Netherlands, The officially Kingdom of The Netherlands byname Holland Country, northwestern Europe. Area: 16,034 sq mi (41,528 sq km). Population (2005 est.): 16,300,000. Capital: Amsterdam. Seat of government: The Hague. Most of the people are Dutch. Philippines, Switzerland, U.K. and the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . About Peppers and Rogers Group Peppers and Rogers Group is the world's leading management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects firm specializing in Customer Relationship Management and e-business strategies. Headquartered in Stamford, CT, they operate offices throughout the US and in Australia, Asia, Europe, South America, South Africa and Mexico. Clients include 1-800 Flowers, AT&T, Agilent Technology, BellSouth, Bertelsmann AG, Ford Motor Company, Hewlett-Packard, Newbridge, US WEST, Wolters Kluwer, and Xerox. For more information visit Peppers and Rogers Group at www.1to1.com. |
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