1999 is Breakout Year for Electronic Commerce Among Small Businesses; PSI Global Reports PC Banking Usage Up 50% and Internet Usage Increased 32%.TAMPA, Fla.--(BUSINESS WIRE)--March 29, 1999--The number of small businesses marketing, selling, and banking online increased dramatically in the last 12 months. PSI Global said today that usage of PC banking services is up 50 percent among small businesses since 1998, and use of the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the has grown by 32 percent. "Sixty-three percent of small businesses are now using the Internet, nearly double the number of just two years ago," said Maria Erickson, senior vice president, PSI Global Commercial Services Research Program. "We've seen explosive growth in e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. and online communications among small companies in a short period of time." Each year, PSI Global conducts telephone interviews with financial decision makers in 900 companies with sales between $500,000 and $10 million. The recently completed 1999 CSRP CSRP Customer Synchronized Resource Planning CSRP Civil Service Reform Program CSRP Charter School Review Panel CSRP Cadet Summer Research Program (USAF Academy) CSRP Conceptual Stage Relocation Plan survey also found that 31 percent of these companies have a website, up from 24 percent last year. One-fifth of the firms are using the Internet for purchases. Growth in PC banking usage among small businesses has been slow, and only nine percent of small businesses currently use the service. However, this is a 50 percent increase over 1998, and another six percent of the companies said they would begin using PC banking this year. The growth in Internet usage bodes well for a migration of PC banking applications to the web. However, Ms. Erickson said that providers must actively sell the advantages of PC banking to the small business community. "Among non-users of PC banking, we found that only 22 percent of the firms had been contacted about the service. Free service trials and discounts have proved successful in attracting first-time users," she said. PSI Global, an NFO NFO Info File (file type extension) NFO New Fund Offer NFO National Farmers Organization NFO Naval Flight Officer (US Navy) NFO National Family Opinion Worldwide Company, is a marketing information firm focused exclusively on financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. . For more than 30 years, PSI has provided unique "voice of the consumer" insight and analysis across all types of market research. PSI products cover all aspects of retail and corporate financial services, including continuous studies devoted to brand equity, card services The software support for PC Cards. PC Card applications talk to Card Services. See PC Card. , payments, delivery systems and online financial services. PSI Global has offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , London, Singapore, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Tampa. NFO Worldwide is the largest custom marketing research firm in the U.S. and among the top three in the world. It serves more than 3,000 clients in 31 countries. Copies of the graphics accompanying this release are available by e-mail, fax or at http://www.psi-global-nfo.com/press/. |
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