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1996 is another year of rough and tumble competition for the disk drive industry, but the sales trend remains up.


MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--June 11, 1996--The growth outlook for the rigid disk Same as hard disk.  drive industry is better than ever, as demand for on-line data storage continues to be enhanced by new applications and new software.

1996 worldwide shipments of rigid disk drives are estimated at 109.2 million units, an increase of 21.9% over last year, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the recently published 1996 DISK/TREND Report on rigid disk drives.

Continued growth in rigid disk drive shipments is forecasted during the next three years, with the 1999 total projected at 170.2 million drives, generating sales revenues of $62.2 billion.

Dramatic annual increases in disk recording densities, combined with mushrooming demand for data storage, are pushing up typical disk drive capacities faster than ever.

In 1995, drives in the 500 megabyte One million bytes, or more precisely 1,048,576 bytes. Also MB, Mbyte and M-byte. See mega and space/time.

(unit) megabyte - (MB, colloquially "meg") 2^20 = 1,048,576 bytes = 1024 kilobytes. 1024 megabytes are one gigabyte.
 to 1 gigabyte One billion bytes. Also GB, Gbyte and G-byte. See giga and space/time.

(unit) gigabyte - 2^30 = 1,073,741,824 bytes = 1024 megabytes.

Roughly the amount of data required to encode a human gene sequence (including all the redundant codons).

See prefix.
 range dominated worldwide shipments, but 1-2 gigabyte drives have jumped into the lead in 1996 with forecasted shipments of 47.2 million units. By 1999, drives in the 5-10 gigabyte range are projected to outsell out·sell  
tr.v. out·sold , out·sell·ing, out·sells
1. To surpass (another) in an amount sold: a book that outsold all others of its kind.

2.
 all others, with a total of 65 million drives.

Here are other highlights from the 1996 DISK/TREND Report on rigid disk drives:

-- During the disk drive industry's 40 year history, there has been a continuous trend toward drives with smaller disks. That trend continues for the industry's mainstream disk drives, and after 1996, no drives with disks larger than 5.25 inches are expected to remain in production.

3.5 inch drives continue to dominate shipments for desktop personal computers, network file servers and mainframe storage systems, with 77.8 million units in 1995, growing to a projected 144.3 million drives in 1999.

Shipments of 2.5 inch drives, mostly installed in notebook computers A laptop computer that weighs in a range from five to seven pounds. The term originated when laptops were routinely more than 10 pounds, and those that became lighter were placed in a special "notebook" category. In practice, notebook computer and laptop computer are synonymous. , and 1.8 inch drives, used with a variety of specialized spe·cial·ize  
v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es

v.intr.
1. To pursue a special activity, occupation, or field of study.

2.
 systems, are also expected to continue growing. 2.5 inch drive shipments are forecasted at 19.4 million units in 1999, with 1.8 inch drives growing to 1.1 million.

-- An interesting sales contest will be played out during 1996, as low cost, low performance 5.25 inch drive models are offered by a few manufacturers in an attempt to wrest wrest  
tr.v. wrest·ed, wrest·ing, wrests
1. To obtain by or as if by pulling with violent twisting movements: wrested the book out of his hands; wrested the islands from the settlers.
 a share of the home computer market away from 3.5 inch drives.

This initiative is expected to boost lagging Lagging

Strategy used by a firm to stall payments, normally in response to exchange rate projections.
 shipments of 5.25 inch drives to 5 million units in 1997, but pricing counterattacks by 3.5 inch drive manufacturers are forecasted to minimize In a graphical environment, to hide an application that is currently displayed on screen. For example, in Windows and Mac, the application's window is removed from the screen and represented by an icon on the Windows Taskbar. In the Mac, the icon is placed in the Dock. See Win Minimize windows.  continuing shipment growth for 5.25 inch drives.

-- New growth for all types of removable media In computer storage, removable media refers to storage media which can be removed from its reader device, conferring portability on the data it carries. A removable drive is a reader device for such media.  disk drives is also boosting sales of magnetic rigid disk cartridge (1) See phono cartridge.

(2) A removable storage module that contains magnetic disks, optical discs, magnetic tape or memory chips. Cartridges are inserted into slots in the drive, printer or computer.
 drives. Although only a few drive manufacturers are involved, new drives with lower costs and higher capacities are forecasted to increase sales 200% in 1996 to 1.8 million drives, with continued annual shipment increases moving up to 6.3 million drives in 1999.

-- The combination of rapid increases in both drive shipments and typical drive capacities is creating extraordinary growth in the total amount of disk drive recording capacity shipped each year.

1995's drive shipments provided a total storage capacity of 80,677 terabytes, which will be more than doubled by 1996's 164,033 terabytes (one terabyte One trillion bytes. Also TB, Tbyte and T-byte. See tera and space/time.

(unit) terabyte - 2^40 = 1,099,511,627,776 bytes = 1024 gigabytes or roughly 10^12 bytes.

(Note the spelling - one 'r'). See prefix.
 equals 1 trillion One thousand times one billion, which is 1, followed by 12 zeros, or 10 to the 12th power. See space/time.

(mathematics) trillion - In Britain, France, and Germany, 10^18 or a million cubed.

In the USA and Canada, 10^12.
 bytes, or characters). By 1999, the total is projected at 1,354,592 terabytes.

-- As independent drive manufacturers have moved quickly since the 1980's to exploit technology advances and develop new markets, the "noncaptive" share of the industry's shipments has continued to grow, from 69.8% of worldwide disk drive sales revenues in 1995 to a forecasted 77.9% in 1999.

Seagate Technology (company) Seagate Technology - A major manufacturer of hard disk drives, founded in 1979 as "Shugart Technology" by Alan F. Shugart and Finis Conner. That name is on the original patents for the 5.25" hard disk drive.  retained the lead in noncaptive sales revenues for 1995 with 27.6% of the worldwide total. Quantum continued in second place with 20.7%, and Western Digital rose to third place with 12.3%.

In addition to individual revenue and unit shipment projections for rigid disk drives in nine product groups, the DISK/TREND Report, now in its 20th year, provides statistics on noncaptive selling prices, competitive market shares of manufacturers, and a review of data storage technologies.

The report also contains basic product specifications on 391 disk drives and profiles on the 26 existing manufacturers of rigid disk drives, plus start-up Start-up

The earliest stage of a new business venture.
 firms and recent industry dropouts.

The new study on the worldwide rigid disk drive industry was released as part of the 1996 DISK/TREND Report, a detailed annual business review of the worldwide disk drive industry published by DISK/TREND Inc. Separate reports on optical disk drives and removable data storage will be released in July July: see month.  and August, and a study on disk drive arrays will be published in September September: see month. .

The 1996 DISK/TREND Report on rigid disk drives is priced at $2,585. Subscriptions to the complete 1996 DISK/TREND Report, including the reports on disk drive arrays and removable data storage, plus the individual reports on optical and rigid disk drives, are available at $6,432 by contacting DISK/TREND Inc., 1925 Landings Drive, Mountain View, CA 94043, or through the company's Worldwide Web site, http://www.disktrend.com.

For additional information, see the shipment summary, or call Jim Porter or Bob Katzive,415/961-6209. -0-

NOTE TO EDITORS: This year's DISK/TREND Report on rigid disk drives is early. Now in its 20th year, the 1996 edition of the leading market study on rigid disk drives is available five months before its traditional annual publication date.

                   Magnetic Rigid Disk Drives
                    Summary by Disk Diameter


                                               Forecast
Worldwide Unit        1995        ----------------------------------
Shipments (000)    Shipments      1996      1997      1998      1999


10 - 14 inch          5.9           .3       --        --        --
6.5 - 9.5 inch       11.8          1.0       --        --        --
5.25 inch           706.8      4,389.8   5,075.0    5,425.0   5,445.0
3.5 inch         77,775.8     91,895.1 108,075.0  125,870.0 144,265.0
2.5 - 3 inch     10,637.8     12,536.0  14,445.0   17,030.0  19,415.0
1.8 inch or less    418.8        370.0     630.0      865.0   1,120.0
                 --------     -------- ---------  --------- ---------
Total, all
 groups          89,556.9    109,192.2 128,225.0  149,190.0 170,245.0


                  +27.9%      +21.9%    +17.4%     +16.4%    +14.1%


Source:  1996 DISK/TREND Report




                 Rigid Disk Drive Worldwide Shipments
                  Capacity of Shipments in Terabytes


                                                Forecast
                      1995        ----------------------------------
                    Shipments     1996      1997      1998      1999


Disk Cartridge
 Drives                   105     1,002     2,304     5,135     9,035


Fixed Disk Drives
 Less than 300
  Megabytes             1,527       223        60        29        18


 300-500 Megabytes      5,170       654       291       200       185


 500 MB to 1
  Gigabyte            28,860     27,757    10,202     3,718     1,188


 1-2 Gigabytes        24,121     63,260    31,373    12,578     3,359


 2-3 Gigabytes        10,775     41,620   119,623    65,560    57,061


 3-5 Gigabytes         7,120     16,128    95,904   278,258   185,187


 5-10 Gigabytes        2,974     12,469    35,712   256,613   454,793


 More than 10
  Gigabytes               25        920    10,420    77,377   643,766
                       -----     ------    ------    ------   -------
Total capacity in
 Terabytes            80,677    164,033   305,889   699,468 1,354,592


Source:  1996 DISK/TREND Report


Notes:
1 Byte = 1 alphabetic or numeric character
1 Kilobyte = 1,000 bytes
1 Megabyte = 1,000,000 bytes
1 Gigabyte = 1,000,000,000 bytes
1 Terabyte = 1,000,000,000,000 bytes




CONTACT: DISK/TREND Inc., Mountain View

James James, person in the Bible
James, in the Gospel of St. Luke, kinsman of St. Jude. The original does not specify the relationship.
James, rivers, United States
James.
 N. Porter or Robert Robert, Henry Martyn 1837-1923.

American army engineer and parliamentary authority. He designed the defenses for Washington, D.C., during the Civil War and later wrote Robert's Rules of Order (1876).

Noun 1.
 H. Katzive, 415/961-6209

WEB PAGE: http://www.disktrend.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 11, 1996
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