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1995 annual report.

AMERICAN FORESTS American Forests is a nonprofit conservation organization that promotes healthy forests and urban tree planting.

The organization was established in 1875 as the American Forestry Association, by physician/horticulturist John Aston Warder and a group of like-minded citizens
 continued, in 1995, its special role of touching people and influencing policies in ways that are essential for conserving trees and forests. A strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.  process resulted in the reorganization of programs under the umbrella of three centers: Forest Policy, Urban Forestry Urban forestry is the care and management of urban forests, i.e., tree populations in urban settings for the purpose of improving the urban environment. Urban forestry advocates the role of trees as a critical part of the urban infrastructure. , and Global ReLeaf. The Forest Policy Center built on our ground-breaking work on ecosystem management and forest health to lay the foundation for a new initiative in community-based forestry with some innovative and dynamic local partnerships.

The "newer" programs of this 120-year-old organization, Global ReLeaf tree planting and urban forestry, have especially sparkled. As the Urban Forestry Center developed a truly innovative high-tech method for mapping and analyzing the value of trees and other features of urban ecosystems, the urban forestry and Global ReLeaf staffs paid attention to the "high-touch" side with a premier national urban and community forest conference and other training and action programs for the growing national community of activists, scientists, and practitioners.

As we build on these successes, we continue to struggle to build the membership and support of contributors that are necessary for an organization with a high-quality magazine like American Forests and for an effective presence in Washington. That is the challenge we are struggling to meet even as we see that our science-based, collaborative approach to fostering conservation action and constructive dialogue on contentious issues is becoming more and more validated as the way to improve the environment and society.

The Global ReLeaf Center

Global ReLeaf transforms the research and policy work of AMERICAN FORESTS' Forest Policy and Urban Forest centers into on-the-ground opportunities for people. Since 1988, it has empowered citizens to take positive actions to improve their local environments, especially by making tree planting and care accessible to a wide range of individuals and organizations.

Global ReLeaf Forests - What do an island on the Mississippi River Mississippi River

River, central U.S. It rises at Lake Itasca in Minnesota and flows south, meeting its major tributaries, the Missouri and the Ohio rivers, about halfway along its journey to the Gulf of Mexico.
, a sandhill A sandhill is an ecological community type found in many parts of the world. Sandhills in the coastal plain of North America
This xeric fire-maintained ecosystem features very short fire return intervals, one to five years.
 in Florida, and the windward slope of Hawaii's Mauna Kea Mauna Kea (mou`nə kā`ə), dormant volcano, 13,796 ft (4,205 m) high, in the south central part of the island of Hawaii. It is the loftiest peak in the Hawaiian Islands and the highest island mountain in the world, rising c.  have in common? All are examples of the 62 Global ReLeaf Forests established since 1990 with the support of private sector donors and our Global ReLeaf partners - a total of 3.7 million trees planted on 6,700 acres of damaged or abused land. In 1995, 1.3 million trees were planted on 25 Global ReLeaf Forest sites. (Some multi-year projects have not yet been reported.)

Global ReLeaf Fund - The Global ReLeaf Fund provides small, cost-share grants to local nonprofit organizations for tree planting and maintenance projects in communities across America, as well as to 21 AMERICAN FORESTS Global ReLeaf International partners. Since 1989 the Fund has supported 340 projects here and abroad with nearly $3 million in grants.

In 1995, Global ReLeaf International expanded its work with nonprofit partners in Bulgaria, Slovakia, Romania, Russia, and Ukraine, and formed new partnerships with organizations in Venezuela, the Gambia, and India. The success and visibility of Global ReLeaf International led to the U.S. government's invitation for AMERICAN FORESTS to participate in its Country Studies program (see section on Forest Policy Center for details).

Citizen Forestry Support System

A partnership of AMERICAN FORESTS and Los Angeles' TreePeople, the Citizen Forestry Support System (CFSS CFSS Canadian Forces Supply System
CFSS Child and Family Support Services (Tempe, AZ)
CFSS Civil Fingerprint Screening Services (Royal Canadian Mounted Police) 
) strengthens the citizen forestry movement by providing specific and practical resources to create more effective, inclusive, responsible, and informed citizen forestry groups across the nation. During 1995, CFSS conducted workshops on environmental justice and efficiency at the 7th National Urban Forest Conference; provided assessments for the Delaware, Kansas, and Arkansas urban forest councils; launched a quarterly newsletter, Lean & Green; created a series of tipsheets; and provided information and referrals to hundreds of callers to its 800/323-1560 hotline.

The National Register of Big Trees The National Register of Big Trees is a list of the largest living specimens of each tree variety found in the continental United States. A tree on this list is often called a National Champion Tree.

The biennial National Register of Big Trees, sponsored by The Davey Tree Expert Company, inspires people to search for the largest tree of each species. Tree hunters discovered nearly 200 new champions for the 1996 edition, increasing the total number of champions to 840.

Forest Policy Center

During 1995 - a year of transition and refocusing - the Forest Policy Center embarked upon a long-term initiative in community-based forestry that incorporates themes of ecosystem management and forest health. The project also examines the role of local communities, both urban and rural, in managing and caring for adjacent forests.

The Forest Policy Center helped clarify the concept of community-based forestry by cosponsoring a meeting in northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern  with the Lead Partnership Group, a consortium of bioregional and local watershed-based groups.

The Center also joined the Communities Committee of the Seventh American Forest Congress, whose mission is to increase public awareness of the interdependence between forests and communities. Four new publications were released in 1995. "Forest Ecosystem Forest ecosystem

The entire assemblage of organisms (trees, shrubs, herbs, bacteria, fungi, and animals, including people) together with their environmental substrate (the surrounding air, soil, water, organic debris, and rocks), interacting inside a defined
 Health in the Inland West: A Science and Policy Reader" is an easy-to-read presentation of information we've developed over the past three years. It presents forest-health issues from an ecosystem perspective, focusing on the natural and human forces shaping forests as well as the policy framework that will determine their future protection and management. Our objective: developing a broad understanding of forest-health issues and promoting constructive dialogue between environmental and forest-industry interests.

"Building Partnerships for Ecosystem Management on Mixed Ownership Landscapes: Regional Perspectives" presents ideas and perspectives on facilitating closer cross-boundary cooperation for ecosystem management through voluntary approaches using incentive - and information - based means. Nationwide workshops, held in 1994, provided raw data for the text.

"Maintaining the Public Benefits of Private Forests through Targeted Tax Options" evaluates the effect of current federal tax policies on nonindustrial private forest landowners and provides them with a corresponding new tax device Green Investment Reinvestment Accounts (GIRAs).

The U.S. Country Studies Program

During 1995 AMERICAN FORESTS expanded its activities with the U.S. Country Studies Program - a multi-agency effort to assist countries in developing studies, plans, and actions to address the threat of global climate change - by providing forestry assistance to developing countries and countries with economies in transition. Our role is to help countries build the capacity to develop and implement forestry projects through public-private partnerships. AMERICAN FORESTS staff met with representatives of government agencies and nongovernmental organizations Transnational organizations of private citizens that maintain a consultative status with the Economic and Social Council of the United Nations. Nongovernmental organizations may be professional associations, foundations, multinational businesses, or simply groups with a common interest in  to identify possible forestry measures during visits to eight countries - Slovakia, Romania, Bulgaria, Ukraine, Russia, the Gambia, the Gambia, The, country, Africa
Gambia, The (găm`bēə, gäm`–), officially Republic of The Gambia, republic (2005 est. pop. 1,593,000), 4,361 sq mi (11,295 sq km), W Africa.
 Philippines, and Venezuela.

Late in 1995, AMERICAN FORESTS prepared the forestry section of a hand-book on developing climate change action plans in cooperation with a group of technical experts. We're expanding our assistance with forest plans and action to additional countries, including China, Indonesia, Mexico, and Egypt.

Urban Forest Center

The Urban Forest Center continues to provide innovative conservation work through high-tech programs that make the benefits of trees easier for all to understand. The Center launched CITY green, a desktop Geographic Information System geographic information system (GIS)

Computerized system that relates and displays data collected from a geographic entity in the form of a map. The ability of GIS to overlay existing data with new information and display it in colour on a computer screen is used primarily to
 (GIS) computer software program that helps communities map, measure, and analyze urban ecosystems. The software, based on a GIS technique AMERICAN FORESTS created in 1994 to analyze the value of trees and other natural resources, is an application for Environmental Systems Research Institute's (ESRI (Environmental Systems Research Institute, Inc., Redlands, CA, The world's leading developer of geographic information systems (GIS) software, including programs that plot ZIP codes and addresses, demographic information and detailed, color-coded data. ) ArcView 2.1 program. The program provides detailed information on the economic benefits of trees and other environmental resources as a planning and policy tool for local governments, planning offices, citizen groups, and more. Its desktop format should encourage hundreds of communities to put natural resources into their planning process. In the fall, AMERICAN FORESTS' Urban Forest Center and the National Association of Home Builders The National Association of Home Builders (NAHB) is one of the largest trade associations in the United States. Headquartered in Washington, DC, the association organizes one of the largest conventions in North America, The International Builders' Show, which draws more than  published Building Greener Neighborhoods: Trees as Part of the Plan. This award-winning book shows how to conserve trees to enhance the appeal of a new development; select trees to save, plant, remove, or transplant; reduce development costs; publicize and market tree conservation efforts; create a tree conservation plan to guide land planning; and minimize disturbance to trees slated for protection.

7th National Urban Forest Conference

Over 700 people attended AMERICAN FORESTS' 7th National Urban Forest Conference - Inside Urban Ecosysems - in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 in September. Topics ranged from analyzing urban ecosystems to communication and policy programs for urban areas. The conference included tours of Central Park, Jamaica Bay Jamaica Bay, c.20 sq mi (50 sq km), SW Long Island, SE N.Y., separated from the Atlantic Ocean by Rockaway Peninsula; the Rockaway Inlet links it to the sea. The shallow bay has many islands, and its shores are generally marshy.  Gateway National Wildlife Refuge National Wildlife Refuge , and Prospect Park Forest Restoration Project. Keynote speakers were Jack Ward Thomas, chief of the USDA USDA, See United States Department of Agriculture.
 Forest Service; author Daniel Botkin, director of the Program on Global Change at George Mason University Named after American revolutionary, patriot and founding father George Mason, the university was founded as a branch of the University of Virginia in 1957 and became an independent institution in 1972. ; and Jim Lyons, assistant secretary, U.S. Department of Agriculture. Conference organizers were AMERICAN FORESTS, the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 State Department of Environmental Conservation, and many regional and local organizations. The conference's presenting sponsor was Chevrolet/Geo Environmental.

Cool Communities

AMERICAN FORESTS' Cool Communities program continued to grow and coordinate conservation efforts in its seven model cities throughout 1995. Two new communities - Salt Lake City, Utah For ships of the United States Navy of the same name, see .
Salt Lake City is the capital and the most populous city of the U.S. state of Utah. The name of the city is often shortened to Salt Lake, or its initials, S.L.C.
, and Andrews Air Force Base Andrews Air Force Base, U.S. military installation, 4,279 acres (1,732 hectares), central Md., est. 1943. It is the chief military airport of Washington, D.C., as well as the headquarters for the air force's high-priority airlift command.  in Maryland - came on board. This national recognition and demonstration program, in cooperation with the U.S. Department of Energy, promotes strategic tree planting and surface-color lightening projects to improve local environments and cut energy bills.

Communications and Publications

Through the leadership of its communications department, AMERICAN FORESTS was an important partner in the year-long effort to organize the Seventh American Forest Congress. A 114-year-old tradition, the Congress brought people from different points of view and interests together to develop a common vision for the future of U.S. forests. Eight months of media outreach, planning, and 51 local roundtables led to the great success and high media coverage of the February 1996 event.

The communications department collaborated with representatives of place-based rural forest partnerships to help their voices be heard and led efforts to mobilize the urban forestry community's participation and impact on the process. With the support of the Mead Corporation, we assisted over 40 members of the urban forestry community with travel expenses or registration scholarships.

Publicity for Global ReLeaf tree-planting projects brought national attention. Publications including Time, National Geographic, and The New Yorker donated hundreds of thousands of dollars worth of advertising space for the program.

The publications department produced numerous forest policy and urban forestry publications, public service announcements, newsletters, brochures, and, of course, the organization's two magazines, as well as the logo and marketing materials for September's 7th National Urban Forest Conference in New York City.

Following a survey indicating strong crossover interests between the readers of Urban Forests and the organization's flagship publication, American Forests, the two magazines were combined into one quarterly publication. American Forests magazine became the sole reporter of the organization's cutting-edge programs and related developments, events, and opinions.

For example, the complex world of wildfire and prescribed fire management, including an article by Interior Secretary Bruce Babbitt Bruce Edward Babbitt (born June 27, 1938), a Democrat, served as United States Secretary of the Interior and as Governor of Arizona. Biography
Born in Los Angeles, California, Babbitt graduated from the University of Notre Dame, and attended the University of Newcastle
, was featured in the July/August issue, continuing our leading role in shaping national wildfire policy debates. AMERICAN FORESTS was a major consultant on television documentaries on the topic, including the excellent Fighting Fire With Fire on the A&E network.

In the fall of 1995, the communications and publications departments merged, combining their resources to present the core conservation and action work of AMERICAN FORESTS to members and the public.

The new communications department brought AMERICAN FORESTS online with its own Web page - check it out at

Administration/Marketing (Supporting Services)

Membership and Supporters: AMERICAN FORESTS' combined member and supporter base hit 130,000 in 1995. The subscription base for American Forests magazine was 18,000. During the year, 5,000-6,000 Famous & Historic Trees were purchased.

Administration: The total number of employees, fellows, and interns decreased from 52 in 1994 to 46 in 1995. Administrative and general expenses were 15 percent of the total budget, and the cost for membership and fundraising was 6 percent. Seventy-nine percent of all income went directly to conservation programs. More than 3,000 federal employees contributed to AMERICAN FORESTS through the Combined Federal Campaign The Combined Federal Campaign (CFC) is a program allowing certain charitable organizations to solicit contributions from employees of the Federal Government of the United States.  and various other state, county, local, and workplace giving campaigns. Total revenues in 1995 reached $3,776,965.

AMERICAN FORESTS continued as a founding member of Earth Share, a federation of environmental and conservation groups specializing in workplace fundraising. Earth Share participates in the Combined Federal Campaign as well as many state, county, local, and corporate workplace campaigns. AMERICAN FORESTS was the first of 40 Earth Share organizations to establish an employee fundraising campaign, and 25 employees pledged more than $2,800 in support in 1995 for conservation programs. To donate to AMERICAN FORESTS through CFC CFC

See: Controlled foreign corporation
, specify the number 0901 on your CFC pledge card. For more information about how to participate in a workplace giving campaign, contact AMERICAN FORESTS at 800/368-5748.

Corporate Partners

In 1995, corporate partnership building strengthened with both new partnerships and continued relationships with long-time partners. Efforts with new supporters like Exxon and Pennsylvania House furniture and long-time supporters like Dayton-Hudson Department Stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores.  and Bruce hardwood floors helped Global ReLeaf hit the 3.7 million trees mark.

A few examples of partnership building at work are:

Davey Tree

A national sponsor of AMERICAN FORESTS since 1987, The Davey Tree Expert Company is one of the nation's premier tree-care companies. Committed to environmental responsibility, it maintains high standards of environmental sensitivity in its work. Among other things, Davey's generous support has funded the Big Tree Program,which includes the National Register of Big Trees and the Big Tree calendar.

Eddie Bauer Eddie Bauer (NASDAQ: EBHI) is a clothing store chain. Headquartered in Bellevue, Washington, and a subsidiary of Eddie Bauer Holdings (formerly Spiegel, Inc.), the company was founded in Seattle in 1920 as "Eddie Bauer's Sport Shop" by its namesake, Eddie Bauer (1899 –

AMERICAN FORESTS and outdoor outfitter Eddie Bauer forged a unique partnership in 1995 called the Eddie Bauer-Global ReLeaf Tree Project, which involves Eddie Bauer customers in the restoration of damaged forest ecosystems around the country. Through its Add a Dollar, Plant a Tree initiative, Eddie Bauer and its customers planted over 250,000 trees in Global ReLeaf Forests in 1995.

Chevrolet/Geo Environmental

Chevrolet/Geo Environmental - long a major sponsor of Global ReLeaf - continued its support of AMERICAN FORESTS in 1995 as presenting sponsor of the 7th National Urban Forest Conference. During the past eight years, Chevrolet/Geo has sponsored the planting of hundreds of thousands of trees in Global ReLeaf projects.


Larson-Juhl, the nation's largest manufacturer of picture frames and framing products, has been a long-term supporter of AMERICAN FORESTS' tree planting efforts. In 1995, the company provided funding to restore damaged forest ecosystems in Africa and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  through our Global ReLeaf International program and has pledged long-term support for-Global ReLeaf 2000.


The Texaco/Global ReLeaf Urban Tree Initiative has provided over $2 million to local organizations for urban tree-planting projects. Texaco continues to support AMERICAN FORESTS' action and education programs through a grant from the Texaco Foundation.

Supporters 1995

$100,000 and up

Chevrolet/Ceo Environmental Earth Share/Combined Federal Campaign Eddie Bauer Inc.


Exxon International Paper National Tree Trust Reese Brothers Inc. Texaco Foundation


Absolut Vodka (Ski Sports Marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc. ) American Electric Power American Electric Power (NYSE: AEP) is a major investor-owner electric utility in various parts of the United States. It is headquartered in Columbus, Ohio. It serves parts of 11 states, and is currently the largest electricity generating utility in the United States.  Service Corporation Associates Bank AT&T BankAmerica Mortgage Boise Cascade Boise Cascade Holdings, LLC, which uses the trade name Boise, is an American pulp and paper company, ranked as the thirteenth largest forest products company in the world.  Briggs & Stratton Corporation Brooklyn Union Bruce hardwood floors Consolidated Edison This article is about the utility company in New York. For ComEd in Illinois, see Commonwealth Edison.
Consolidated Edison, Inc. NYSE: ED is one of the largest investor-owned energy companies in the United States.
 Company of New York Inc. The Davey Tree Expert Company Edison Electric Electric Power Research Institute Ford Foundation Georgia Forestry Commission The Forestry Commission (established in 1919) is a non-ministerial Government Department responsible for forestry in Great Britain. Its mission is to protect and expand Britain's forests and woodlands and increase their value to society and the environment.  Georgia Power Company William and Flora Hewlett Foundation William and Flora Hewlett Foundation, philanthropic organization founded in 1966 by engineer and entrepeneur William R. Hewlett (1913–2001), co-founder of Hewlett-Packard, his wife, Flora Lamson Hewlett (1914–77), and their eldest son, Walter B.  Home Depot Interstate Power Company Larson-Juhl Larkin Meeder & Schweidel/Poulan Mead Corporation Metropolitan Dade County National Association of Home Builders Niagara Mohawk Power Corporation Parks and People Foundation Pennsylvania House The Nature Company The Seagram Classic Wine Co. Sterling Vineyards Switzerland Cheese Association T.I. Industries-Woodlands 2000 West Penn Power Weyerhaeuser Family Foundation


ACRT ACRT Accelerated Crucible Rotation Technique
ACRT Association for Clinical Research Training
ACRT Advanced Concepts Research Tool
ACRT Appraisal Consulting Research & Training, Inc.
 Adgap Group Mrs. Willard Brown California Community Foundation The California Community Foundation, located in Los Angeles, California serves all of Los Angeles County and is the United States' second-oldest community foundation. It has assets of over $1 billion and makes grants for several different charitable purposes.  Champion International Corporation Chelsea Green Publishing Conoco Inc. Coors Brewing Co. Coral Gables High School Coral Gables Senior High School is a secondary school located at 450 Bird Road in Coral Gables, Florida; its principal is Jo Anne Gans.

Gables opened its doors in 1950; its architectural design reflects a Spanish influence with its open courtyards adorned with water
 Environmental Action Coalition F.A. Bartlett Tree Expert Company Florida International University Florida International University, primarily at University Park, Miami; coeducational; chartered 1965, opened 1972. A research university, it has 18 colleges and schools and many specialized centers and institutes, including those in biomedical engineering, database  Florida Power & Light Frontier Cooperative Herbs German Marshall Fund The German Marshall Fund of the United States (GMF) is a non-partisan American public policy and grantmaking institution dedicated to promoting greater cooperation and understanding between the United States and Europe.  of the United States Good Earth Teas Guess? H. Alpert & Company Hart Scientific Merrill G. and Emita E. Hastings Foundation Heller Foundation of San Diego Hi-Rise Recycling International Health Awareness Center MBNA MBNA Monument Builders of North America
MBNA Mercedes-Benz North America
MBNA Maryland Bank, National Association
MBNA Maryland Bank North America
MBNA Mount Baker Nurses Association (Bellingham, Washington) 
 America Bank, N.A. McDonnell Douglass Foundation Melitta USA Inc. Natwest Bank Octane Boost Orange & Rockland Utilities Peachtree Business Products Peoples Gas Lois W. Peterson Estate Ransom Everglades School Ruegg Fireplaces Seagram & Sons Edith B. Smith Trust Smith Richardson Foundation The Smith Richardson Foundation (SRF) is was funded in 1935 by the charitable contributions of Henry Smith Richardson, Sr., the principal creator of the Vicks Vaporub fortune. The foundation reported assets of $494 million in 2001 and gave away $23 million.  Try-Foods United Design Corporation Westvaco Foundation Wheelabrator Woodstock Percussion Inc. Xerox Corporation

Federal Cooperators

U.S. Environmental Protection Agency Environmental Protection Agency (EPA), independent agency of the U.S. government, with headquarters in Washington, D.C. It was established in 1970 to reduce and control air and water pollution, noise pollution, and radiation and to ensure the safe handling and  USDA-Forest Service U.S. Department of Energy USDI-Bureau of Land Management
Balance Sheet

Assets                             1995          1994

Cash $ 67,605                 $ 106,885
Receivables & Inventories       839,558       591,240
Property & Equipment             88,915        94,003
Long-term Investments         1,491,525     2,238,240
Other                           300,263       258,893

Total Assets                  2,787,866     3,289,261


Accounts Payable                533,691       279,828
Due to Restricted Fund          216,916       216,916
Deferred Revenue                412,549       549,743

Total Liabilities             1,163,156     1,046,487

Fund Balances                 1,624,710     2,242,774

Total Liabilities
& Fund Balances               2,787,866     3,289,261
COPYRIGHT 1996 American Forests
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:includes brief reports on programs, services, conference and corporate partners; AMERICAN FORESTS
Author:Hubbard, James
Publication:American Forests
Date:Jun 22, 1996
Previous Article:Urban carbon: a look behind the research.
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