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1992 U.S. OLYMPIC TEAM ADOPTS CABBAGE PATCH KIDS MASCOT

 1992 U.S. OLYMPIC TEAM ADOPTS CABBAGE PATCH KIDS MASCOT
 Special Delivery of Cabbage Patch Kids Planned
 for Children in Barcelona, Courtesy of U.S. Athletes
 NEW YORK, May 14 /PRNewswire/ -- Taking to heart the "Friends for Life" theme of the 1992 Barcelona Olympic Summer Games, the U.S. Olympic Team today adopted the legendary Cabbage Patch Kids(R) as its official mascot and traveling companion.
 This July, the Cabbage Patch Kids will accompany each member of the U.S. Olympic Team delegation to Spain and will be given permanent new homes with children in Barcelona.
 The international goodwill gesture was the inspiration of talks between Hasbro, Inc. (NYSE: HAS), Original Appalachian Artworks, Inc., and the U.S. Olympic Committee (USOC).
 "We've never done this before, but the 'Friends for Life' motto is such a natural fit for communicating with youngsters at the site of games," said John Krimsky, deputy secretary general of the USOC. "The Cabbage Patch gifts should give a lift both to our athletes and hundreds of children in Barcelona."
 The agreement with the U.S. Olympic Committee makes Hasbro, Inc. and Original Appalachian Artworks an official sponsor of the 1992 U.S. Olympic Team. The agreement was announced during a press conference here this afternoon.
 Participating in the ceremony were John Krimsky; Alan G. Hassenfeld, chairman and chief executive officer of Hasbro, Inc.; and Xavier Roberts, creator of Cabbage Patch Kids and founder of Original Appalachian Artworks, Inc., which is the owner and licensor of Cabbage Patch Kids.
 The agreement provides Cabbage Patch Kids trademark presence and use of the universally recognized USA/five-ring logo synonymous with the U.S. Olympic Team in advertising and promotional activities to support the 1992 U.S. Olympic Team Mascot.
 A Cabbage Patch Kid 1992 U.S. Olympic Team Mascot, in a specially designed U.S. Olympic Team uniform, will be presented to each athlete on the U.S. Winter and Summer Olympic Team.
 "We're honored to help carry the Olympic message of friendship and unity to other athletes and children outside the United States," said Hassenfeld. "While the Cabbage Patch Kids will be introduced for the first time into the Spanish market this summer, these Official Team Mascots will be distributed only by U.S. Olympic Team members, making them true collectibles and a 'Friend for Life' for any child who receives one."
 The U.S. Olympic Team will formally adopt a Cabbage Patch Kid U.S. Team Mascot during the Official Team Send-Off at Busch Gardens, Tampa, Fla., in July, and 2,500 will be produced both for distribution in Barcelona and promotional activities.
 "As the original creator of Cabbage Patch Kids, I'm excited to have them as the Official Mascot of the 1992 U.S. Olympic Team," said Roberts. "The 'Friends' theme couldn't better explain the relationship children form with Cabbage Patch Kids."
 The mascots will wear their own version of the U.S. Olympic Team uniform -- a jogging suit, including jacket, pants and t-shirt.
 Hasbro, Inc. is headquartered in Pawtucket, R.I., and is the world's leading manufacturer and marketer of toys, games, puzzles and infant care products.
 -0- 5/14/92
 /CONTACT: Wayne Charness of Hasbro, 401-727-5983/
 (HAS) CO: Hasbro, Inc.; Original Appalachian Artworks, Inc.; U.S. Olympic
 Committee ST: Rhode Island IN: HOU SU:


EA-BN -- AT006 -- 0157 05/14/92 11:05 EDT
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Date:May 14, 1992
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