17th Annual CAMA Awards Presentation.Saskatoon Saskatoon (săskət  n`), city (1991 pop. 186,058), S central Sask., Canada, on the South Saskatchewan River. , Saskatchewan 2000 CAMA (Central Automatic Message Accounting) See AMA. NAMES SANFORD GLEDDIE 2000 AGRI-MARKETER OF THE YEAR The Canadian Agri-Marketing Association (CAMA) has named Sanford Gleddie, vice president of marketing for Philom Bios Inc., Agri-Marketer of the Year for 2000. Gleddie's accomplishments, leadership, innovative marketing and problem-solving skills have been the primary reasons Philom Bios, based in Saskatoon, Saskatchewan, has evolved into a leading inoculant in·oc·u·lant n. See inoculum. company. One of Gleddie's unique abilities is taking a strong scientific background and adopting it to relevant marketing strategies. The result has been a straightforward factual marketing approach that has been well received by the farming community and distributors. INDUSTRY LEADER Gleddie joined Philom Bios in 1988 after working with Elanco as a field research assistant. As Philom Bios' research agronomist, he led the way in Western Canadian inoculant research and commercialization. His work has resulted in numerous publications, patents and product launches. For instance, during his 12-year tenure with Philom Bios, the company registered BioMal, the first bio-herbicide to be registered in Canada. The company also registered JumpStart, the first commercial phosphate inoculant in the world. Gleddie's work on combining two microbial microbial pertaining to or emanating from a microbe. microbial digestion the breakdown of organic material, especially feedstuffs, by microbial organisms. inoculants into one product led to the patenting of this novel platform technology and successful launch of one of the most exciting new products for pulse growers in years, TagTeam, a nitrogen and phosphate inoculant. Gleddie also was responsible for developing a leading-edge global market assessment process. This process has assisted not only Philom Bios, but also Dow AgroSciences Dow AgroSciences LLC is a wholly owned subsidiary of the Dow Chemical Company specializing in not only agricultural chemicals such as pesticides, but also seeds and biotechnology solutions. The company is based in Indianapolis, Indiana, in the United States. and Saskatchewan Wheat Pool in assessing new product and market opportunities. Over the years, Gleddie has grown with Philom Bios, and he moved from research to marketing. When Dow AgroSciences and Philom Bios dissolved their partnership in 1996, Gleddie assumed responsibilities for overall marketing and sales. His new role required him to develop a marketing and sales team from scratch and reposition Philom Bios' products in the marketplace. The task was enormous. His key accomplishments include: * Since 1997, Philom Bios' revenue has grown 83 percent. * Since 1997, on-the-ground acres of Philom Bios products have grown by 63 percent a year. * Market share of the company's peat-based pulse crop inoculants has increased by more than 350 percent since 1996. Overall, Gleddie's efforts have resulted in moving the inoculant industry from a commodity-type business to a branded business. Prior to 1996, less than 50 percent of pulse farmers could name any inoculant brand. In 2000, each of Philom Bios' inoculant brands was recognized by more than half of these farmers. Gleddie is recognized as one of Canada's leaders in inoculant technology in his work as a researcher and a marketer. He serves as a director for the Saskatchewan Institute of Agrologists and is active in numerous other seed industry-related associations. MARKETING MAGIC When Gleddie took over marketing and sales responsibilities in 1996, Philom Bios' phosphate inoculant was positioned as a product that had broad application for all farmers. Gleddie developed a different philosophy, called "Solutions: One-to-One." The Solutions approach considers each farmer to be a unique individual and recognizes that not every farmer should use the company's phosphate inoculant. Rather, the marketing approach was to determine the individual customer's unique needs and then make an appropriate recommendation for inoculation inoculation, in medicine, introduction of a preparation into the tissues or fluids of the body for the purpose of preventing or curing certain diseases. The preparation is usually a weakened culture of the agent causing the disease, as in vaccination against , even if it meant recommending the farmer not use the product. This honest, straightforward approach proved to be very successful in turning around the business. Another innovative approached developed by Gleddie was to fully integrate Philom Bios' marketing and sales roles into one seamless group. The approach has proved very successful, as all members of the company's marketing group contribute to the planning process. While Gleddie's marketing accomplishments have had a direct impact on Philom Bios' success, they've also helped the inoculant industry and agri-marketing industry as a whole. By putting the customer first, he's helped shift the focus from bottom-line-driven marketing to farmer-driven marketing. His marketing efforts have given inoculants a credible place in agribusiness agribusiness Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts. and set a higher standard for all marketers. BEST OF SHOW -- Campaign ADVERTISER: Louis Dreyfus Canada Inc. AGENCY: Linda Gammon Communications PRODUCT: Web Site Launch PURPOSE: Increase awareness of the Louis Dreyfus web site in western Canada
Western Canada, commonly referred to as the West ; generate traffic to the Louis Dreyfus booth at the Farm Progress Show; and register farmers online so they could contract their grain with Louis Dreyfus. AUDIENCE: Prairie prairie Level or rolling grassland, especially that found in central North America. Decreasing amounts of rainfall, from 40 in. (100 cm) at the forested eastern edge to less than 12 in. farmers 18+ SPONSOR: Dow AgroSciences Canada Inc. Winner of the "Total Campaign-$75,000 or less" Category. Certificate of Merit: Schering Plough Animal Health and Ayerst Veterinary Laboratories, D-Zign S.A.B. (Estrumate & Factrel Ovsynch Program). Sponsor: Fieldstone field·stone n. A stone occurring naturally in fields, often used as a building material. Noun 1. fieldstone - stone that occurs naturally in fields; often used as building material Marketing & Communications BEST OF SHOW -- Advertising ADVERTISER: Aventis CropScience AGENCY: Fieldstone Marketing & Communications PRODUCT: Decis PURPOSE: Influence growers to consider purchasing Decis by communicating that Decis provides effective, fast control of destructive pests in a wide range of crops. AUDIENCE: Growers, retailers and custom applicators in western Canada SPONSOR: The Western Producer Winner of the "Radio Advertisement" Category. Certificate of Merit: DuPont Canada Inc., Ogilvy & Mather (Benlate Fungicide fungicide (fŭn`jəsīd', fŭng`gə–), any substance used to destroy fungi. Some fungi are extremely damaging to crops (see diseases of plants), and others cause diseases in humans and other animals (see fungal infection). ). Sponsor: Canadian Broadcast Sales "ELECTRIC SHOCK -- Lygus" SFX/VO: Bzzzzzzzzttttt. "What are you zapping me with, a 9-volt battery?" Bzzzzzzzzzzttttttt. "AaaaaAlright, just kidding." Bzzzzzzzzttttt. "EeeeeEasy there, big fella." Bzzzzzztttttt. "NnnnnNow I'm getting mad." Bzzzzzzzzzzzzzzzzzttttt. "eeeeehhhyaaa, do you smell something burning?" Announcer: As much as you'd enjoy putting the Lygus bugs that are infesting your crops to a slow, painful death, do them a favour, kill 'em fast with DECIS EC. It's highly concentrated, and gives effective, cheap control in a single pass. DECIS from aventis. Tough on bugs. Easy on you. BEST OF SHOW -- Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most ADVERTISER: Advanta Seeds AGENCY: Quarry Integrated Communications PRODUCT: Clearfield Canola Partnership PURPOSE: Increase awareness and establish significance of Advanta's entry into Clearfield canola partnership with Cyanamid cy·an·am·ide also cy·an·am·id n. 1. A caustic acidic crystalline compound, NHCNH, prepared by treating calcium cyanamide with sulfuric acid. 2. Calcium cyanamide. Noun 1. (now BASF BASF Bar Association of San Francisco (since 1872; San Francisco, California) BASF Badische Anilin und Soda Fabrik (German chemical products company) BASF Builders Association of South Florida ). AUDIENCE: Selected employees of Advanta Seeds and Cyanamid (now BASF)western sales, marketing and technical service teams SPONSOR: Stanton & Sylvester Winner of the "Public Relations -- Special Event" Category. Certificate of Merit: Growing Alberta, Fieldstone Marketing & Communications (Harvest Gala 1999). Sponsor: TBA TBA See: To be announced BEST OF SHOW -- Consumer-Directed ADVERTISER: Manitoba Pork Council AGENCY: CBC (1) (Cell Broadcast Center) See cell broadcast. (2) (Cipher Block Chaining) In cryptography, a mode of operation that combines the ciphertext of one block with the plaintext of the next block. Creative Services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
PRODUCT: What's the Pig idea? PURPOSE: Increase awareness of positive realities of hog production in Manitoba. AUDIENCE: High school students, mostly urban SPONSOR: AdCulture Group Inc. Winner of the "Consumer-Directed Campaign -- Educational Material" Category. Certificate of Merit: Manitoba Egg Producers, The Studio of Wendy J. Inc. (Eggs). Sponsor: Tiger Industries TOTAL CAMPAIGN -- $75,000 - $200,000 ADVERTISER: Pfizer Animal Health AGENCY: Cormark Communications Inc. PRODUCT: Dectomax Pour-On PURPOSE: Increase market share for Dectomax Pour-On, as the proven, superior, long-acting cattle endectocide for a broad range of internal and external parasites. AUDIENCE: Canadian cattle producers and veterinarians Veterinarians and veterinary surgeons (vets) are medical professionals who operate exclusively on animals. Well-known and notable veterinarians include:
CERTIFICATE OF MERIT: Limagrain Canada Seeds Inc Seeds was a Japan-based independent video game development company. It was founded on August 1,2006 by Shinji Mikami, Atsushi Inaba and Hideki Kamiya, the former key members of Capcom's Clover Studio and still retains many other former members of the studio. ., Heyday hey·day n. The period of greatest popularity, success, or power; prime. [Perhaps alteration of heyda, exclamation of pleasure, probably alteration of Middle English hey, hey. Communications (LG3235) SPONSOR: Westco TOTAL CAMPAIGN -- $200,000 - $500,000 ADVERTISER: Novartis Crop Protection Canada Inc. AGENCY: AdCulture Group Inc. PRODUCT: DividendXL RTA RTA renal tubular acidosis. RTA Renal tubular acidosis, see there PURPOSE: Clearly communicate the superior, broader spectrum protection offered by DividendXL RTA against seed and soil-borne diseases in wheat. AUDIENCE: The largest wheat growers in western Canada. Specific sub-target of 1999 users of DividendXL RTA CERTIFICATE OF MERIT: Saskatchewan Crop Insurance, The Marketing Den (Crop Insurance) SPONSOR: Agricore TOTAL CAMPAIGN -- Over $500,000 ADVERTISER: Monsanto Canada Monsanto Canada is the Canadian division of Monsanto. It is headquartered in Winnipeg, Manitoba and has offices across Canada. In addition to seed products, Monsanto sells of herbicides including the world’s best-selling herbicide Roundup. Inc. AGENCY: Stanton & Sylvester PRODUCT: Roundup Transorb PURPOSE: Increase awareness of yield loss from preseed weeds and Roundup Transorb Preseed as the solution. AUDIENCE: Prairie growers CERTIFICATE OF MERIT: Monsanto Canada Inc., Stanton & Sylvester (Roundup Ready Canola Production System) SPONSOR: Criterion Research Corp. PRINT ADVERTISEMENT -- 4C, Page ADVERTISER: Pfizer Animal Health AGENCY: Cormark Communications Inc. PRODUCT: Dectomax Pour-On PURPOSE: Increase market share for Dectomax Pour-On, as the proven, superior, long-acting cattle endectocide for a broad range of internal and external parasites. AUDIENCE: Cattle producers, primarily in western Canada and Ontario/Quebec CERTIFICATE OF MERIT: Limagrain Canada Seeds Inc., Heyday Communications (LG3235) SPONSOR: AIS Communications Ltd. PRINT ADVERTISEMENT -- 4C, Less than Page ADVERTISER: Aventis CropScience AGENCY: Fieldstone Marketing & Communications PRODUCT: InVigor Hybrid Canola PURPOSE: Influence canola producers to purchase InVigor hybrid canola over other canola varieties, creating an awareness of InVigor hybrids as the most consistent and highest yielding canola hybrids on the market today. AUDIENCE: Argentine Argentine having some relationship with the country Argentina. Argentine tick margaropuswinthemi. Argentine tortoise geochelonechilensis. canola growers and seed retailers in western Canada CERTIFICATE OF MERIT: Cyanamid Crop Protection, Quarry Integrated Communications (Clean Sweep clean sweep n to make a clean sweep (SPORT) → arrasar, barrer clean sweep n to make a clean sweep (Sport) → rafler tous les prix Herbicide herbicide (hr`bəsīd'), chemical compound that kills plants or inhibits their normal growth. A herbicide in a particular formulation and application can be described as selective or nonselective. ) SPONSOR: Ontario Farmer Publications PRINT ADVERTISEMENT -- Less than 4C, Page ADVERTISER: Cyanamid Crop Protection AGENCY: Quarry Integrated Communications PRODUCT: Prowl Herbicide PURPOSE: Reinforce the strength of Prowl in key tank mixes. AUDIENCE: All corn growers in Ontario and Quebec CERTIFICATE OF MERIT: Zeneca, Cormark Communications Inc. (Corporate) SPONSOR: Community Newspapers Associations of Alberta, Saskatchewan, Manitoba & Ontario PRINT ADVERTISEMENT -- Less than 4C, Less than Page ADVERTISER: Gustafson Partnership (Canada) AGENCY: Ginty Jocius & associates PRODUCT: Raxil FL PURPOSE: Launch new product and create brand awareness. AUDIENCE: Farmers, distributors and dealers CERTIFICATE OF MERIT: Royal Bank, Fieldstone Marketing & Communications (Invitation to Kohl seminar) SPONSOR: DuPont Canada Inc. PRINT ADVERTISEMENT -- Multi-Page Unit/Insert ADVERTISER: Caterpillar caterpillar (kăt`əpĭl'ər, kăt`ər–), common name for the larva of a moth or butterfly. Caterpillars have distinct heads and are segmented and wormlike. Ag Products AGENCY: AdFarm PRODUCT: Challenger Tractor PURPOSE: Increase awareness of the quality built into Challenger tractors Challenger is part of the AGCO Corporation and was formed when AGCO bought Caterpillar's agricultural tractor business in 2001. The purchase included the tracked-tractor business. AGCO later added combines, hay equipment, implements, and wheeled tractors. . AUDIENCE: Farmers who operate high-horsepower tractors CERTIFICATE OF MERIT: Bayer Inc., AdFarm (Axiom axiom, in mathematics and logic, general statement accepted without proof as the basis for logically deducing other statements (theorems). Examples of axioms used widely in mathematics are those related to equality (e.g. ) SPONSOR: L.A. Morris & Associates PRINT ADVERTISEMENT -- Series, 4C ADVERTISER: Caterpillar Ag Products AGENCY: AdFarm PRODUCT: Challenger Tractor PURPOSE: Increase value and awareness of Challenger tractors by advertising used equipment and the extra money made by using tracks instead of wheels. AUDIENCE: Farmers who operate high-horsepower tractors CERTIFICATE OF MERIT: Hyland Seeds, Link Advertising Inc. (Corn and Soybean soybean, soya bean, or soy pea, leguminous plant (Glycine max, G. soja, or Soja max) of the family Leguminosae (pulse family), native to tropical and warm temperate regions of Asia, where it has been Seed) SPONSOR: AdFarm PRINT ADVERTISEMENT -- Series, Less than 4C ADVERTISER: Novartis Crop Protection Canada Inc. AGENCY: AdCulture Group Inc. PRODUCT: Target PURPOSE: Keep brand awareness as high as possible with limited resources. Creative to clearly communicate brand name and positioning of key points. AUDIENCE: Wheat and barley barley, annual cereal plant (Hordeum vulgare and sometimes other species) of the family Gramineae (grass family), cultivated by humans probably as early as any cereal. farmers in western Canada CERTIFICATE OF MERIT: Novartis Crop Protection Canada Inc., AdCulture Group Inc. (DividendXL RTA) SPONSOR: Annex an·nex tr.v. an·nexed, an·nex·ing, an·nex·es 1. To append or attach, especially to a larger or more significant thing. 2. Publishing -- Ag division; Canada Poultryman, Greenhouse Canada, Fruit & Vegetable Magazine, Canadian Tobacco Grower ELECTRONIC MEDIA -- Outbound ADVERTISER: Western Co-operative Fertilizers Ltd. AGENCY: AdFarm PRODUCT: Agro-Manager on Insects PURPOSE: Provide highly technical information in an easy-to-use, intuitive program on insect identification. AUDIENCE: Westco member dealers: Agricore and Saskatchewan Wheat Pool CERTIFICATE OF MERIT: Pioneer Hi-Bred Pioneer Hi-Bred is one of the largest U.S. companies which produces hybrid seeds for agriculture. History In 1926, farm journal editor and future U.S. Vice President Henry A. Wallace, along with a group of Des Moines, Iowa businessmen, started the "Hi-Bred Corn Company". Ltd., Kahntact Marketing (Pioneer brand products) SPONSOR: Farm Business Communications TELEVISION ADVERTISEMENT A television advertisement, advert or commercial is a form of advertising in which goods, services, organizations, ideas, etc. are promoted via the medium of television. ADVERTISER: Monsanto Canada Inc. AGENCY: Stanton & Sylvester PRODUCT: Roundup Transorb PURPOSE: Increase awareness of yield loss from preseed weeds. AUDIENCE: Prairie growers CERTIFICATE OF MERIT: Monsanto Canada Inc., Stanton & Sylvester (Roundup Transorb) SPONSOR: Ipsos Reid CONSUMER-DIRECTED CAMPAIGN -- Television ADVERTISER: Alberta Milk Producers AGENCY: The Venture Group PRODUCT: Fluid Milk PURPOSE: Increase awareness of fluid milk with specific emphasis on positioning milk as a perfect food accompaniment. AUDIENCE: All Albertans with emphasis on women 25-45 (purchasers) and youth 5-19 (volume consumers) CERTIFICATE OF MERIT: Dairy Farmers Dairy Farmers is one of Australia's largest and oldest dairy manufacturers, established in 1900, supplying products to local and international markets such as eastern Europe, the Middle East and Asia. of Ontario, BBD BBD In currencies, this is the abbreviation for the Barbados Dollar. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 0/Watt Burt (Milk "Blue Jays") SPONSOR: Bulman Communications Group Ltd. ELECTRONIC MEDIA -- Inbound in·bound 1 adj. Bound inward; incoming: inbound commuter traffic. Adj. 1. inbound ADVERTISER: Bison Centre of Excellence, Alberta Bison Association, Peace Country Bison Association AGENCY: Agri-Web Services PRODUCT: Bisoncentre Web Site PURPOSE: Optimize the potential exposure of the ABA Aba (ä`bä), city (1991 est. pop. 264,000), SE Nigeria. It is an important regional market, a road and rail hub, and a manufacturing center for cement, textiles, pharmaceuticals, processed palm oil, shoes, plastics, soap, and beer. , PCBA PCBA Printed Circuit Board Assembly PCBA Physically Challenged Bowhunters of America PCBA Polk County Builders Association (Florida) PCBA Punjab College of Business Administration (Pakistan) and BCE BCE abbr. 1. Bachelor of Chemical Engineering 2. Bachelor of Civil Engineering BCE Abbreviation for before the Common Era. on the World Wide Web by enhancing the versatility of bison information while improving the graphic design and overall impact of the existing site. AUDIENCE: ABA, PCBA members and bison producers located in western Canada CERTIFICATE OF MERIT: Farm Credit Corp., In-house (Farm Credit Web Site) SPONSOR: Germination germination, in a seed, process by which the plant embryo within the seed resumes growth after a period of dormancy and the seedling emerges. The length of dormancy varies; the seed of some plants (e.g. for Farmers DIRECT MARKETING--Campaign ADVERTISER: Novartis Crop Protection Canada Inc. AGENCY: AdCulture Group Inc. PRODUCT: DividendXL RTA PURPOSE: Clearly communicate the superior, broader spectrum protection offered by DividendXL RTA against seed and soil-borne diseases in wheat. AUDIENCE: The largest wheat growers in western Canada. Specific sub-target of 1999 users of DividendXL RTA CERTIFICATE OF MERIT: Pharmacia & Upjohn, AdCulture Group Inc. (Excenel) SPONSOR: Proven Seed PRODUCT SALES--Single Piece Literature ADVERTISER: Caterpillar Ag Products AGENCY: AdFarm PRODUCT: Challenger Tractor PURPOSE: Increase awareness of the quality built into Challenger tractors. AUDIENCE: Farmers who operate high-horsepower tractors CERTIFICATE OF MERIT: Saskatchewan Wheat Pool, The Marketing Den (Pool Seed) SPONSOR: Pioneer Hi-Bred Ltd. DIRECT MARKETING--Single Piece ADVERTISER: Agricore (Manitoba) AGENCY: AdFarm PRODUCT: Grain Marketing PURPOSE: Increase awareness of Agricore's connection to end-use markets. AUDIENCE: Farmers in oat oat member of the plant genus Avena in the family Poaceae. oats see avenasativa. oat grain seed of Avena sativa, and as 'oats' the favored grain for the feeding of horses. growing areas CERTIFICATE OF MERIT: Canterra Seeds, Heyday Communications (AC Intrepid) SPONSOR: AgCall Inc. PRODUCT SALES--Series Literature ADVERTISER: Cyanamid Crop Protection AGENCY: Quarry Integrated Communications PRODUCT:Soybean Herbicide Portfolio PURPOSE: Increase awareness of the Cyanamid soybean portfolio. Link common strengths while highlighting individual positioning. AUDIENCE: Soybean growers in Ontario and Quebec CERTIFICATE OF MERIT: Westco Fertilizers, AdFarm (AgroManager Booklets) SPONSOR: Marketing Communication Inc. PRODUCT SALES -- AudioVisual/Slide Presentation ADVERTISER: Cargill Foods AGENCY: S.M. Church & Associates PRODUCT: Beef PURPOSE: Increase product sales, primarily export sales while promoting not only the unique features (food safety, environmental, animal welfare systems) of Cargill Foods but the overall Canadian beef industry as well. AUDIENCE: Worldwide beef buyers, specifically in Canada, the U.S. and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. CERTIFICATE OF MERIT: Aventis CropScience, Dog & Pony Productions Inc. (Navigator/Compas System) SPONSOR: Ogilvy & Mather MERCHANDISING AID--Point-of-Purchase Material ADVERTISER: The Canadian Wheat Board The Canadian Wheat Board (known at times as the Canada Wheat Board or by the acronym CWB) was established by the Parliament of Canada in 1935 as a producer marketing system for wheat and barley. It is headquartered in Winnipeg, Manitoba, Canada. AGENCY: In-house PRODUCT: Canadian Wheat-- Hockey PURPOSE: Gain recognition for the Canadian Wheat Board in customer countries by highlighting positive Canadian images. AUDIENCE: Customers in more than 70 countries CERTIFICATE OF MERIT: The Canadian Wheat Board, In-house (Canadian Wheat--Polar Bear) SPONSOR: Red Rhino MERCHANDISING AID--Exhibit/Display ADVERTISER: Farms.com AGENCY: Red Rhino PRODUCT: Canadian Agricultural Internet Directory PURPOSE: Increase awareness of the eHARVEST.com (now Farms.com) web site and its ag-specific information, tools and services. AUDIENCE: All producers and ag industry professionals CERTIFICATE OF MERIT: BASF Canada Inc., Marketing Communication Group Inc. (Ronilan EG) SPONSOR: Canadian International Farm Equipment Show OUTDOOR ADVERTISER: Caterpillar AGENCY: AdFarm PRODUCT: Lexion Combine PURPOSE: Increase awareness of Caterpillar Lexion combine capacity. AUDIENCE: Farmers in regions where harvest can be cut short due to weather CERTIFICATE OF MERIT: Aventis CropScience, Fieldstone Marketing & Communications (Aventis Corporate) SPONSOR: Novartis Crop Protection Canada Inc. MERCHANDISING AID--Premium ADVERTISER: Royal Bank AGENCY: Fieldstone Marketing & Communications PRODUCT: 2000 Agriculture Calendar PURPOSE: Build and enhance Royal Bank's relationship with its agricultural customers and stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. . AUDIENCE: Royal Bank commercial farm customers, 4-H and industry stakeholders CERTIFICATE OF MERIT: The Canadian Wheat Board, In-house (Canadian Wheat & Barley) SPONSOR: The Manitoba Co-operator ADVERTISING for Agribusiness ADVERTISER: Ginty Jocius & associates AGENCY: Ginty Jocius & associates PRODUCT: Ginty Jocius & associates PURPOSE: Increase awareness of agency specializing in integrated communications for agribusiness. AUDIENCE: Potential clients CERTIFICATE OF MERIT: Agricore (Alberta), AdFarm (Supplier Event) SPONSOR: Novartis Seeds ADVERTISING Produced in Canada for Foreign Markets ADVERTISER: Interstate in·ter·state adj. Involving, existing between, or connecting two or more states. n. One of a system of highways extending between the major cities of the 48 contiguous United States. Noun 1. Seed AGENCY: Bridge Communications PRODUCT: Hysun Sunflower sunflower, any plant of the genus Helianthus of the family Asteraceae (aster family), annual or perennial herbs native to the New World and common throughout the United States. Seed PURPOSE: Increase awareness of Interstate Seed mid-oleic hybrids in the sunflower market Sunflower Market is a grocery store chain with four stores in the Midwestern United States. The company is a wholly owned subsidiary of Eden Prairie, Minnesota-based Supervalu. Sunflower Market which operates four stores plans to open fifty stores in the next five years. by 50 percent. Position Interstate as a leader in the development of mid-oleic hybrids. AUDIENCE: Producers of sunflowers, canola and corn in the northern Great Plains areas of the U.S. CERTIFICATE OF MERIT: Farms.com, Red Rhino (Agricultural Internet Directory) SPONSOR: Monsanto Canada Inc. FRENCH LANGUAGE MARKETING--Print (Tie) ADVERTISER: Pfizer Animal Health AGENCY: Cormark Communications Inc. PRODUCT: Dectomax Pour-On PURPOSE: Maintain market share for Dectomax Pour-On, as the proven, superior, long-acting cattle endectocide of a broad range of internal and external parasites. Position Dectomax as the product with the longest duration of activity against more internal parasites AUDIENCE: Canadian cattle producers in French-speaking eastern markets. FRENCH LANGUAGE MARKETING -- Sales Support Material ADVERTISER: Schering-Plough Animal Health AGENCY: CHM chm - Compiled HTML Communications Inc. PRODUCT: Nuflor PURPOSE: Make it easier for producers to use Nuflor. AUDIENCE: Feedlot feedlot a management system in which naturally grazing animals are confined to a small area which produces no feed and are fed on stored feeds. See also dry lot. backgrounding feedlot vets and operators CERTIFICATE OF MERIT: Bayer Animal Health, Kahntact Marketing (Tempo) SPONSOR: TBA FRENCH LANGUAGE MARKETING--Print (Tie) ADVERTISER: Societe du Credit agricole AGENCY: PNMD PRODUCT: Farm Credit Corp. PURPOSE: Create a more sophisticated image of Farm Credit Corp. AUDIENCE: Current and potential customers--both primary producers and agribusiness CERTIFICATE OF MERIT: Royal Bank, Fieldstone Marketing & Communications (Royal Bank) SPONSOR: La Terre La Terre (The Earth) is a novel by Émile Zola, published in 1887. It is the fifteenth novel in Zola's Rougon-Macquart series. The action takes place in a rural community in La Beauce, an area of northern France. de chez chez prep. At the home of; at or by. [French, from Old French, from Latin casa, cottage, hut.] chez prep at the home of [French] nous FRENCH LANGUAGE MARKETING -- Public Relations ADVERTISER: Pioneer Hi-Bred Ltd. AGENCY: Kahntact Marketing PRODUCT: Pioneer Millennium Tribute PURPOSE: Celebrate the accomplishments of Canadian farmers over the last 100 years. Recognize the turn of the century and the millennium as told through the stories of six Canadian farm families. AUDIENCE: Pioneer's French-speaking customers in Quebec CERTIFICATE OF MERIT: L'Association Canadienne du Commerce des Semences, AdCulture Group Inc. (Dossier al'information sur la biotechnologie) SPONSOR: Le Bulletin des agriculteurs PUBLIC RELATIONS--Newsletter ADVERTISER: Pioneer Hi-Bred Ltd. AGENCY: McCormick Advertising Agency PRODUCT: Pioneer Innovator PURPOSE: Educate Pioneer customers about the research, technology and production expertise Pioneer can bring to their operations. AUDIENCE: Pioneer customers and sales force CERTIFICATE OF MERIT: Pharmacia & Upjohn, AdCulture Group Inc. (Dairy Source) SPONSOR: Aginfonet.com PUBLIC RELATIONS -- Publicity ADVERTISER: Novartis Crop Protection Canada Inc. AGENCY: AdCulture Group Inc. PRODUCT: NK Bt Corn Seed PURPOSE: Continue to increase awareness of an insect pest problem in field corn and to offer the product solution. AUDIENCE: Corn producers in Ontario via agricultural trade media CERTIFICATE OF MERIT: Pioneer Hi-Bred Ltd., Kahntact Marketing (Pioneer brand corn) SPONSOR: Fleishman-Hillard Inc. PUBLIC RELATIONS--House Organ ADVERTISER: Esso AGENCY: AdFarm PRODUCT: Esso Retail Services PURPOSE: Increase farmers' awareness of technological advances in farming through Esso dealers. AUDIENCE: Esso customers CERTIFICATE OF MERIT: Aventis CropScience, Fieldstone Marketing & Communications (Farm Forum) SPONSOR: TBA PUBLIC RELATIONS -- Association Publication ADVERTISER: Federation des Producteurs de Porc du Quebec AGENCY: In-house PRODUCT: Porc Quebec PURPOSE: Provide specialized information for hog producers--herd health, genetics equipment and farm management. AUDIENCE: Quebec's hog producers and industry contributors CERTIFICATE OF MERIT: La Federation des Producteurs de Lait du Quebec, In-house (La Producteur de Lait Quebecois) SPONSOR: Zeneca Agro PUBLIC RELATIONS -- Advertorial ad·ver·to·ri·al n. An advertisement promoting the interests or opinions of a corporate sponsor, often presented in such a way as to resemble an editorial. [adver(tisement) + (edi)torial. ADVERTISER: Novartis Seeds Inc. AGENCY: AdCulture Group Inc. PRODUCT: Just the Facts PURPOSE: Position Novartis Seeds as a timely information source for growers and the ag industry. AUDIENCE: Corn and soybean growers in Ontario/Quebec and the ag industry CERTIFICATE OF MERIT: Pioneer Hi-Bred Ltd., In-house (Biotech bi·o·tech n. Informal Biotechnology. biotech Noun short for biotechnology Noun 1. Debate) SPONSOR: TBA PUBLIC RELATIONS -- Corporate Brochure/ Annual Report ADVERTISER: F. Menard Inc. AGENCY: D-Zign S.A.B. PRODUCT: F. Menard Inc. PURPOSE: Position F. Menard as the only major Canadian company that manages all stages of pork production, from grain purchase to the manufacture of feed, and from animal breeding to meat processing, for total quality control. AUDIENCE: Food distributors, food exporters (Australia, Japan, U.S.) and brokers, suppliers, company employees CERTIFICATE OF MERIT: Farm Credit Corp., In-house (Annual Report) SPONSOR: Kahntact Marketing PUBLIC RELATIONS -- Issue Management ADVERTISER: Canadian Seed Trade Association (CSTA (Computer Supported Telephony Application) An international standard interface between a network server and a telephone switch (PBX) established by the European Computer Manufacturers Association (ECMA). ) AGENCY: AdCulture Group Inc. PRODUCT: Biotech Communications Tool Kit PURPOSE: Deliver a common industry position to address current issues around the acceptance of biotechnology and the marketability of transgenic trans·ge·nic adj. 1. Of, relating to, or being an organism whose genome has been altered by the transfer of a gene or genes from another species or breed: transgenic mice. 2. corn, canola and soybeans. AUDIENCE: CSTA members, staff and their distributors CERTIFICATE OF MERIT: Maple Leaf Foods Maple Leaf Foods TSX: MFI is a major Canadian food processing company. The company was originally known as Maple Leaf. It was founded in 1927 as a merger of several major Toronto meat packers, most prominently William Davies Co. , Fleishman-Hillard Canada (Vertical Coordination) SPONSOR: TBA PUBLIC RELATIONS -- Corporate Image Campaign ADVERTISER: Western Agri-Food Institute AGENCY: Bulman Communications Group Ltd. PRODUCT: Western Agri-Food Institute PURPOSE: Establish an identity and presence for a new think-tank focused on mapping the future of agriculture in western Canada. AUDIENCE: Companies, organizations and individuals involved in agribusiness and its future in western Canada CERTIFICATE OF MERIT: Pioneer Hi-Bred Ltd., Keyline Advertising & Design (Pioneer brand products) SPONSOR: Farm Credit Corp. EDUCATIONAL MATERIAL -- Audio-Visual/Electronic ADVERTISER: The Canadian Wheat Board AGENCY: Hursh Consulting and Communications PRODUCT: Canadian Wheat and Barley PURPOSE: Illustrate the success of the Canadian Wheat Board as a marketing agency working on behalf of Canadian farmers by showing a specific soles mission and its impact on farmer returns. AUDIENCE: Visitors to the CWB CWB Canadian Wheat Board CWB Central Weather Bureau CWB Canadian Welding Bureau CWB Causeway Bay (Hong Kong) CWB Corpus Workbench CWB Certified Wildlife Biologist CWB Child Welfare Board offices, specifically western Canadian farmers CERTIFICATE OF MERIT: OAC OAC On Approved Credit OAC Online Archive of California (California Digital Library) OAC Ohio Athletic Conference OAC Ontario Arts Council (Canada) OAC Ontario Agricultural College , U of Guelph, VideoLink Productions (Ontario Agricultural College The Ontario Agricultural College (OAC) began in 1874 as an associate agricultural college of the University of Toronto. Its first building was Moreton Lodge, located where Johnston Hall now stands, which included classrooms, residences, a library, and a dining room. ) SPONSOR: CHM Communications Inc. EDUCATIONAL MATERIAL -- Printed ADVERTISER: Canadian Seed Trade Association (CSTA) AGENCY: AdCulture Group Inc. PRODUCT: Biotech Communications Tool Kit PURPOSE: Educate CSTA members about the safety, development, regulation and marketability of genetically modified organisms ge·net·i·cal·ly modified organism n. Abbr. GMO An organism whose genetic characteristics have been altered by the insertion of a modified gene or a gene from another organism using the techniques of genetic engineering. . AUDIENCE: CSTA members, industry affiliates, growers and distribution channel associates CERTIFICATE OF MERIT: Gustafson Partnership (Canada), Ginty Jocius & associates (Guide to Seed Protection) SPONSOR: Aventis CropScience CONSUMER-DIRECTED CAMPAIGN -- Print ADVERTISER: Alberta Milk Producers AGENCY: The Venture Group PRODUCT: Fluid Milk PURPOSE: Increase awareness of fluid milk; its availability, variety of types available and its value to overall healthfulness health·ful adj. 1. Conducive to good health; salutary. 2. Healthy. See Usage Note at healthy. health . AUDIENCE: All potential milk consumers with primary emphasis on women 25-45 (purchasers)and youth 5-19 (volume users) CERTIFICATE OF MERIT: Manitoba Egg Producers, The Studio of Wendy J. Inc. (Eggs) SPONSOR: Limagrain Canada Seeds Inc. CONSUMER-DIRECTED CAMPAIGN -- Sales Support Material ADVERTISER: Alberta Milk Producers AGENCY: The Venture Group PRODUCT: Real Whipping Cream Noun 1. whipping cream - cream that has enough butterfat (30% to 36%) to be whipped light whipping cream cream - the part of milk containing the butterfat PURPOSE: Stimulate point-of-sale consumption of Real Whipping Cream through increased awareness of holiday appropriate uses (recipes). AUDIENCE: Principal shoppers/women aged 25-45 throughout Alberta CERTIFICATE OF MERIT: Manitoba Egg Producers, The Studio of Wendy J. Inc. (Eggs) SPONSOR: Prairie Advertising CONSUMER-DIRECTED CAMPAIGN -- Total Campaign ADVERTISER: Dairy Farmers of Canada AGENCY: Cossette Communications PRODUCT: Olympic Sponsorship Campaign PURPOSE: Communicate the desired Olympic image attributes by creating a strong link to the quality of Canadian dairy products dairy products dairy npl → produits laitier dairy products dairy npl → Milchprodukte pl, Molkereiprodukte pl . AUDIENCE: Adults 18+, consumers of all dairy products, Dairy Farmers of Canada partners (milk boards, processors, producers) CERTIFICATE OF MERIT: Ontario Egg Producers, Allard-Johnson Communications (Eggs) SPONSOR: M2 Communications CONSUMER-DIRECTED CAMPAIGN -- Outdoor ADVERTISER: Dairy Farmers of Ontario/Saskatchewan Dairy Foundation AGENCY: BBDO/Watt Burt PRODUCT: Milk "Baseball" PURPOSE: Aggressively support milk volume growth through high consumer awareness of milk advertising message. AUDIENCE: Pre-teens, teens, young adults and adults CERTIFICATE OF MERIT: Dairy Farmers of Ontario/ Saskatchewan Dairy Foundation, BBD0/Watt Burt (Milk "Skier") SPONSOR: TBA |
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