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17-Year-Old Wakeboarding Phenom Re-Signs on Heels of Second Consecutive World Title.


SAN DIEGO--(BW SportsWIre)--Oct. 28, 1998--

Hang Ten Continues Foothold on Extreme Sports extreme sports

Sports events characterized by high speed or high risk. Such sports include aggressive inline skating, wakeboarding, street luge, skateboarding, and freestyle bicycle events (wherein tricks such as back flips are performed on a bicycle).
 Sponsorship,

Re-Signs Champion Wakeboarder Tara Hamilton to Multi-Year Deal

Hang Ten, the original California-lifestyle brand, announced today the re-signing of two-time world champion wakeboarder Tara Hamilton -- who at 16 is already one of the most recognizable athletes in extreme sports.

Terms of the multi-year deal were not disclosed.

Hamilton, a native of Lantana lantana (lăntā`nə): see verbena.
lantana

Any of more than 150 shrubs that make up the genus Lantana in the verbena family, native to the New World and African tropics.
, Fla. and winner of two ESPN ESPN Entertainment and Sports Programming Network  X Games X Games Sports medicine The official Olympics of 'extreme sports' sponsored by ESPN, held annually during the summer. See Extreme sports.  medals, was recently crowned world champion for the second straight year on Oct. 18 at the Wakeboard Worlds in Dallas. In addition, she also swept the last five women's events on the wakeboarding Wakeboarding is a surface water sport which involves riding a wakeboard over the surface of a body of water behind a boat. It was developed from a combination of water skiing, snow boarding and surfing techniques.  world tour.

"We are extremely excited to have Tara continue to be an integral member of the Hang Ten team," said Paul Epner, president of Hang Ten. "She represents our brand with self-confidence and individuality -- and her strong image has helped Hang Ten build a market that extends well beyond the beach."

Hang Ten's sponsorship of Hamilton includes exclusive apparel rights, as well as her use of Hang Ten's X-Star by Mastercraft as her competition boat. Hamilton has been with Hang Ten since 1997.

The Hang Ten logo is an internationally recognized symbol licensed in more than 60 countries around the world. The company's global licensing network includes 100 domestic and foreign licensees accounting for more than $450 million in sales. Founded in 1960, Hang Ten is located in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. .
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 28, 1998
Words:239
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