16-Day ''Clothes for Kids'' Campaign Launched to Help Less Fortunate Children.

ATLANTA -- The Bottlers of Coca-Cola, The Salvation Army and CBL & Associates Properties Form Partnership to Help Thousands of Disadvantaged Kids

Going back to school should be an exciting time of year for children, but every year thousands of less fortunate kids face ridicule by other students and are made to feel like they don't fit in -- because of their clothing. The Bottlers of Coca-Cola, The Salvation Army and CBL & Associates Properties, Inc., one of the largest owners and managers of shopping centers in the country, have formed a partnership to help disadvantaged kids go back to school in style. Through the "Clothes for Kids" campaign, these kids will feel like a star!

CBL, with more than 60 regional malls in 27 states throughout the country, today officially kicked off the 16-day "Clothes for Kids" program. American Idol Judge and Grammy-award winning producer, Randy Jackson, attended the kickoff event at Arbor Place near Atlanta. Commenting on the campaign, Jackson said, "We need to do our part to help kids fulfill their dreams. By participating in the "Clothes for Kids" program, you will help less fortunate children feel special when they go back to school this year."

The "Clothes for Kids" program, running from July 16 through 31, will collect new school shirts, pants, shoes and other clothing items for less fortunate children. The Salvation Army, one of the largest charitable and service organizations in the world, has selected children from their list of most needy families in each community to receive clothing donations. Those interested in participating can obtain a hanger tag from the "Clothes for Kids" display at any CBL mall (a complete list of CBL malls can be found at www.cblproperties.com). The hanger tag will contain the child's first name, age, size and clothing needs. Participants then shop at the mall's retailers for the items and return the donation to the display location. The Salvation Army will coordinate distribution of the clothing.

"We are so thankful that CBL and The Bottlers of Coca-Cola have joined together to help disadvantaged children through this program," said Major Glenn Fite of The Salvation Army. "It's sad when children, eager to learn, dread going back to school because they can't afford new clothes and fear that other children will make fun of them or not socialize with them. This campaign is going to make a difference in the lives of thousands of children and we are encouraging everyone to participate."

Several mall retailers are offering discounts on purchases made for the "Clothes for Kids" program. At several malls, participants will also receive special offers or discounts from a number of mall retailers in order to save money on their own future purchases.

"We are honored to work with The Bottlers of Coca-Cola and The Salvation Army on such a worthy cause," said Barb Ivankovich, Vice President of Corporate Relations and Mall Marketing at CBL & Associates Properties. "CBL has always supported local programs where our shopping centers are located and this campaign exemplifies our continued dedication to community spirit. "Clothes for Kids" is one of the most important and life-changing programs we can support because it will have a direct impact on children."

"The Bottlers of Coca-Cola have a long history of supporting charitable organizations," said Adrienne Johnson, National Account Executive, Customer Marketing Group for Coca-Cola Enterprises. "We invite everyone to join us in brightening the lives of children who, for whatever reason, have the need for a little boost to their self esteem. We are pleased to work with CBL and The Salvation Army in making a difference in the lives of children."

Throughout the campaign, Salvation Army representatives will be stationed at each mall to make it easy and convenient for people or businesses to participate. The "Clothes for Kids" campaign is designed primarily for new clothing donations, but cash donations also will be accepted. For additional information about "Clothes for Kids" please visit www.cblproperties.com.

CBL & Associates Properties, Inc. is one of the top five owners of shopping centers in North America and the largest owner of malls and shopping centers in the Southeast, ranked by GLA owned. CBL owns, holds interests in or manages 166 properties, including 66 enclosed regional malls. The properties are located in 27 states and total 68.0 million-square-feet including 1.7 million-square-feet of non-owned shopping centers managed for third parties. CBL has eight projects under construction totaling approximately 2.0 million-square-feet including one regional mall - Imperial Valley Mall in the Imperial Valley region of California, an open-air shopping center in Southaven, MS, one community center and five expansions. In addition to its office in Chattanooga, TN, CBL has a regional office in Boston (Waltham), MA. Additional information can be found at www.cblproperties.com.

The Atlanta Coca-Cola Bottling Company is a bottling company of Coca-Cola Enterprises. Coca-Cola Enterprises, headquartered in Atlanta, produces, markets and distributes the world's favorite soft drinks in thousands of communities across many parts of the United States, Canada and Western Europe. As the largest Coca-Cola bottler of liquid non-alcoholic refreshments, its 72,000 employees operate more than 400 facilities serving retail customers neighborhood by neighborhood. Coca-Cola Enterprises distributes approximately 80 percent of The Coca-Cola Company's North American bottle and can volume and is its sole licensed bottler in Belgium, France, Great Britain, Luxembourg, Monaco and the Netherlands.

One of the largest charitable and service organizations in the world, The Salvation Army has been in existence since 1865. Helping those in need, this Army of compassion remains fully committed to meeting the spiritual, physical and emotional needs of others. The Salvation Army served more than 43 million individuals over the past year by providing food for the hungry, companionship for the elderly and ill, clothing and shelter for the homeless, offering numerous educational and recreational opportunities for at-risk children, relief for disaster victims, recovery for the addicted, and many more services designed to assist those in need. For more information about the organization, visit the web site at www.salvationarmyusa.org.

Clothes for Kids is a partnership between CBL, The Bottlers of Coca-Cola and The Salvation Army