150 Shovels to Turn Dirt as Caruso Affiliated Kicks off Construction for Americana at Brand; Glendale Residents Who Fought for Americana at Brand Join Rick Caruso, Mayor Weaver at Ground Breaking.$264 Million Project is the Only Large New Retail Development in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. County Caruso Affiliated's highly anticipated Americana at Brand Americana at Brand will be a large outdoor shopping community in Glendale, California. The site is owned by Caruso Affiliated, who owns many other commercial properties such as The Grove at Farmers Market in Los Angeles, CA. in Glendale will celebrate start of construction with 150 community members joining Glendale Mayor Dave Weaver, Rick Caruso and civic leaders to turn the first dirt. The program, Thursday, June 8, at 11:30 a.m., recognizes the major role the community has played in bringing this center to Glendale. A special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. team will create a dramatic building eruption eruption /erup·tion/ (e-rup´shun) 1. the act of breaking out, appearing, or becoming visible, as eruption of the teeth. 2. to symbolize the burst of energy that the Americana brings to Glendale, fueling a vibrant new downtown. The Glendale Symphony will accompany the action with appropriate music. Caruso Affiliated Caruso Affiliated is a real estate development company in California, U.S.A.. It is headed by Rick Caruso. It is known particularly for building higher-end outdoor shopping centers. was selected by the city to develop the 15.5-acre site, bounded by Brand Blvd., Central Avenue and Colorado Street, to bring new life and economic vitality to Glendale's downtown. General Growth Properties General Growth Properties (NYSE: GGP) is a publicly traded real estate investment trust in the United States. It is based in Chicago, Illinois. History The company was founded by two brothers, Martin and Matthew Bucksbaum, in 1954. , owners of the adjacent Glendale Galleria The Glendale Galleria is a large 3 story regional shopping mall located in Glendale, Los Angeles County, California. It is the second largest mall in Los Angeles County. It is located in Downtown Glendale. , forced a city-wide referendum in an effort to halt the Caruso development. The voters approved the project in April 2004. General Growth then turned to legal challenges to stop development but Caruso prevailed early this year. The Americana at Brand, with 475,000 square feet of retail, 238 apartments and 100 condominiums, will offer for the first time the opportunity to live at a Caruso center. In classic Caruso style, it will feature abundant open space with a two-acre park surrounded by promenades and plazas, an exciting array of retailers and restaurants and unparalleled customer service. The Americana at Brand is Caruso's latest since The Grove, the wildly successful retail/entertainment destination in the Fairfax district.
WHAT: 150 Community Members Turn First Dirt at Ground Breaking for
Caruso Affiliated's Americana at Brand
WHO: Glendale Mayor Dave Weaver
Rick Caruso, CEO, Caruso Affiliated
City and community representatives
WHEN: Thursday, June 8
11:30 a.m. Program
11:50 a.m. Building eruption and community ground breaking
WHERE: Construction site at the corner of Central and Harvard,
Glendale. On-site parking
PHOTO OPP:
150 community members with shovels have a hand in ground
breaking following a dramatic special effect -- building
eruption
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