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150 MILLION McDONALD'S CARRYOUT BAGS TO FEATURE DRAWINGS BY RONALD McDONALD HOUSE CHILDREN

 150 MILLION McDONALD'S CARRYOUT BAGS TO FEATURE
 DRAWINGS BY RONALD McDONALD HOUSE CHILDREN
 OAK BROOK, Ill., March 2 /PRNewswire/ -- Move over Mona Lisa. Possibly the most well-known piece of artwork may get a run for its money later this March.
 That's when three drawings by children from Ronald McDonald Houses will begin to appear on more than 150 million McDonald's carryout bags, thanks to a partnership between McDonald's and long-time Ronald McDonald House donor, the Scott Paper Co. The Scott Paper/Ronald McDonald House promotion generates more than $1 million annually for Ronald McDonald House.
 The color crayon drawings represent each child's "dream for the planet Earth" and will appear on recycled paper bags beginning in late February in restaurants throughout the United States.
 The winning drawings were selected from submissions by children at Ronald McDonald Houses throughout the United States. Seventeen-year old Cheri Trimble, who stays at the Memphis, Tenn., Ronald McDonald House, urges that "we all pitch in!"; four-year-old Kenny Johnson, who stays at the Charlottesville, Va., Ronald McDonald House when his brother is a patient at a local medical center, expresses the hope that we "make the world a better place"; and nine-year-old Nicole Geiger, who spends weekends at the Danville, Pa., Ronald McDonald House when her grandmother is on duty as an assistant house manager, suggests, "Let's make the world happy."
 "We can learn a lot from listening to young people," said Ed Rensi, president and chief executive officer, McDonald's U.S.A. "We're proud to feature the talents and hopes of these children on our carryout bags."
 The reverse side of each bag explains how customers can "Give a Little Love" and help raise at least $1 million for the more than 125 Ronald McDonald Houses nationwide by purchasing specially marked Scott Paper products. To help even more, the bags encourage McDonald's customers to clip and send in Scott UPC symbols.
 This is the seventh year that Scott is joining with local retailers and consumers nationwide to raise at least $1 million for Ronald McDonald House and Ronald McDonald Children's Charities (RMCC). To date, Scott has donated more than $8 million.
 "Thanks in part to the generosity of companies such as Scott, families have a home-away-from-home when their child is seriously ill," Rensi said. "We're grateful to Scott for their support and for sharing our commitment to the environment and children everywhere."
 During March and April, more than 200 million Scott products will carry a special package design that tells the Ronald McDonald House/RMCC story. A portion of each purchase will be contributed to the charities. Additionally, Scott will contribute 5 cents for each UPC symbol received from consumers by June 30.
 Ronald McDonald House is the cornerstone program of Ronald McDonald Children's Charities (RMCC), which was established in 1984 in memory of Ray A. Kroc, McDonald's Corp.'s founder, to provide grants to organizations whose programs benefit children in the areas of health care and medical research; education and the arts; and civic and social services.
 -0- 3/2/92
 /CONTACT: Bridget Marshall of McDonald's, 708-575-6263; or David Grossman of Golin/Harris Communications, 312-836-7149, for McDonald's/ CO: McDonald's ST: Illinois IN: LEI SU:


TS -- NY009 -- 3735 03/02/92 08:04 EST
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Date:Mar 2, 1992
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