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15.5% of Bahrain's cellular users have two mobile lines.


Summary: A new Arab Advisors' major survey of Bahrain's cellular users provides insightful analysis into Bahrain's cellular market.

A new Arab Advisors' major survey of Bahrain's cellular users provides insightful analysis into Bahrain's cellular market. The survey revealed that multiple line use (two lines or more) stood at 15.7% of total cellular users. Respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy.  cited separating business use from personal use as the main reason behind multiple line use.

A new major survey of Bahrain's cellular users was concluded by the Arab Advisors Group on September September: see month.  22, 2008. The survey report, Bahrain Bahrain or Bahrein (both: bärān`, bə–), officially Kingdom of Bahrain, constitutional monarchy and archipelago (2005 est. pop. 688,300), 266 sq mi (689 sq km), in the Persian Gulf.  Cellular Users Survey 2008- which has 239 detailed exhibits and 151 pages - provides the results of a major comprehensive survey of the cellular usage patterns and habits of the population in Bahrain. The survey fieldwork field·work  
n.
1. A temporary military fortification erected in the field.

2. Work done or firsthand observations made in the field as opposed to that done or observed in a controlled environment.

3.
 was conducted in August 2008.

"This face to face survey revealed that 15.7% of cellular users own more than one mobile line; where 53.5% stated that the reason for owning more than one line is the need to separate their business lines from their personal lines." Mr. Issa Goussous, Sr. Research Analyst of Arab Advisors Group noted.

The survey further revealed that 56% of Bahrain's cellular users reported being aware of 3G cellular services. Of those who are aware, 36% use 3G services. 75.7% of those who use 3G services stated that they use it for video calling.

"38.9% of mobile users in Bahrain stated that they had changed mobile operators before. While 32.4% of cellular users stated that they would consider changing their mobile operators, users of Batelco and Zain reported high satisfaction levels with their service providers. 91.9% of Batelco's subscribers (and 89.1% of Zain's subscribers) were either satisfied or very satisfied with the operator's services. It must be noted that the small difference between the two operators is negligible This article or section is written like a personal reflection or and may require .
Please [ improve this article] by rewriting this article or section in an .
 as it lies within the survey's margin of error." Ms. Danya Nusseir, Arab Advisors Research Analyst said.

The survey involved face-to-face interviews with 550 respondents from different households in Al Manamah Al Ma·na·mah  

See Manama.
 the capital, Al Janubiyah, Al Muharraq, Al Wusta al-Wusta or al-Awsad (Arabic: الوسطى، الاوسط‎ the central) may refer to:
  • Al Wusta Region (Bahrain)
  • Al Wusta Region (Oman)
 and Al Shamaliyah, selected randomly in a manner proportionate pro·por·tion·ate  
adj.
Being in due proportion; proportional.

tr.v. pro·por·tion·at·ed, pro·por·tion·at·ing, pro·por·tion·ates
To make proportionate.
 to the estimated population size of these areas. Respondents were 15 years old and above, and were cellular service users.

This survey provides deep insights into the telecom usage patterns in Bahrain. The random survey has a 99% confidence level with a less than 6% margin of error.

2008 Mena Report (www.menareport.com)

2008 Al Bawaba (Albawaba.com)

Provided by Syndigate.info an Albawaba.com company
COPYRIGHT 2008 Al Bawaba (Middle East) Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

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Article Details
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Publication:Mena Report
Article Type:Survey
Geographic Code:7BAHR
Date:Sep 22, 2008
Words:422
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