15 day Ladakh festival begins.Byline: ANI Ladakh (Jammu and Kashmir Jammu and Kashmir: see Kashmir. Jammu and Kashmir State (pop., 2001: 10,143,700), northern India. With an area of 39,146 sq mi (101,387 sq km), it occupies the southern portion of the Kashmir region of the northwestern Indian subcontinent and is ), Sep 3 (ANI): To attract more tourists, a 15 day long festival commenced in the polo ground of Jammu and Kashmir's Ladakh region on Tuesday. Union Tourism and Housing and Urban Poverty Alleviation Minister Kumari Selja, while inaugurating the festival, said that this event would help showcase the rich culture, heritage and lifestyle of Ladakh, as the modern-day tourist is travelling to experience the local culture and heritage and not just for sightseeing. "Earlier the foreign tourists outnumbered Outnumbered is a British sitcom that aired on BBC One in 2007.[1] It stars Hugh Dennis and Claire Skinner as a mother and father who are outnumbered by their three children. the local tourists, but now even the local domestic tourists have discovered Leh and have outnumbered the foreign tourists. This goes to show that how much our country has to offer, we have so much to offer to each other," Selja said. Hoping that Ladakh will soon attract the tourists, Selja said that more proposals like this should be welcomed by the Tourism Ministry to promote Ladakh. The Tourism Ministry had sanctioned huge amount in the year 2005-07 for development of Ladakh region and a project was also sanctioned for the development of tourist facilities in and around Ladakh. The colorful Ladakh festival, which emerging as an important event in the tourism calendar of the country, will soon attract the tourists from all over the globe. "We are trying our best to increase the percentage of tourist inflow in Ladakh every year. We are happy that we have succeeded to a large extent. We hope that more and more tourists come to visit this place in the coming years" said Tourism Minister of State Nasir Ashraf Wani. Wani added that the tourists there have to act as our brand ambassadors A brand ambassador is a celebrity used to help advertise a product or service. Importance A company achieves some clear-cut goals by using a brand ambassador. It works out in building brand loyalty, as the consumer may have interest on that particular celebrity. , as we hope that back in their country they will tell their people about the beauty of Ladakh. "The idea was to extend the tourist season Tourist Season is a novel written in 1986 by Carl Hiaasen. It is set in and around Miami, Florida. Bookjacket tagline The only trace of the first victim was his Shriner's fez washed up on the Miami beach. . I am glad that the ministry came up with this idea of starting a festival. After a lapse of twelve years we have now managed to lengthen length·en tr. & intr.v. length·ened, length·en·ing, length·ens To make or become longer. length  en·er n. our tourist season,"
said Jammu and Kashmir tourism minister, Nawang Rigzen Jora.
The inaugural event was marked by some spectacular performances of different cultural groups, which were well applauded by the audience. The foreign tourists and some distinguished guests present at the event also joined the mass dance, main attraction of the show. The Ladakh festival which will last till September 15,2009 has many attractions, which include polo match, music concerts, mask dance, cycle expedition, archery archery, sport of shooting with bow and arrow, an important military and hunting skill before the introduction of gunpowder. England's Charles II fostered archery as sport, establishing in 1673 the world's oldest continuous archery tournament, the Ancient Scorton , river rafting and folk songs folk song, music of anonymous composition, transmitted orally. The theory that folk songs were originally group compositions has been modified in recent studies. . (ANI) Copyright 2009 Asian News International The Asian News International (ANI) agency provides multimedia news to China and 50 bureaus in India. It covers virtually all of South Asia since its foundation and presently claims, on its official website, to be the leading South Asia-wide news agency. (ANI) - All Rights Reserved. Provided by Syndigate.info an Albawaba.com company |
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