14th Annual MITX Awards Recognize New England's Best Interactive Technology and Web Achievements.

Dunkin' Donuts, Sapient Interactive and Zipcar among Best of Award Winners

CAMBRIDGE, Mass. -- The Massachusetts Innovation & Technology Exchange (MITX) announced the winners of its 14th annual awards competition, recognizing achievements in the development and implementation of interactive technologies in New England. The awards were presented last night at a sold-out event at the Boston Marriott Copley Place, where more than 1,100 professionals were in attendance from the Internet business and marketing industry.

The MITX Award winners competed in 28 web categories in industries ranging from biotechnology/pharmaceuticals, to travel and tourism. The awards also honored interactive marketing campaigns that leverage tactics such as mobile, search and social media. In addition, MITX presented five 'Best of' awards, including the 'Interactive Marketer of the Year and a People's Choice for Agency of the Year.'

"Being named MITX Interactive Marketer of the Year is wonderful honor and a great thrill," said Cynthia Ashworth, Dunkin' Donuts VP of Consumer Engagement. "This year, more than ever, Dunkin' Donuts has embraced the value of interactive, not only as a component of the overall marketing mix, but also as part of the all-encompassing Dunkin' Donuts experience. We are very pleased to be recognized for our innovative interactive marketing during a particularly exciting period in this digital age. Along with our loyal fan base, we're excited about the seemingly endless possibilities within Interactive and are intent on continuing to make strides in this area."

"The MITX Awards celebrates creativity, technology innovation and great business solutions. This year's winners show how it all comes together through innovative web applications and marketing strategies that move brands and build businesses across every industry," said Kiki Mills, president of MITX. "MITX is proud to be the foundation for New England's vibrant digital community and to recognize the game changing advances made in our own backyard."

Begun in 1996, the MITX awards have grown to be the largest and most prestigious Web innovation awards competition of its kind in the country. The judging committee is comprised of more than 100 distinguished individuals from various disciplines, including members of the media, industry analysts, academia, creative directors, chief technology officers, webmasters, developers, producers, content providers and marketing executives and strategists.

The 2009 MITX Award winners include:

Category Project Agency/Creator

Applied Technology Zipcar.com Redesign Zipcar in partnership with ISITE Design

Best Brand Campaign 3Dudes Gone 3D Small Army for SolidWorks CAD software

Best Cross Media Campaign Create Dunkin's Next Donut Studiocom with Ryan Partnership, RF Binder, Hill Holliday for Dunkin' Donuts

Best Direct Response Campaign Amtrak's Acela Media Contacts with Mobext for Amtrak 

Best Use of Analytics ACUVUE Consumer Acquisition & Campaign Management Prospectiv with J3 unit of Universal McCann for Vistakon division of Johnson & Johnson

Best Use of Search Squaw Valley 50/60 Pass Paid Search AMP Agency for Squaw Valley USA

Best Use of Social Media Harley-Davidson 2010 Motorcycles Mosaic Overdrive Interactive for Harley-Davidson

Best Use of Targeting 2009 Zipcar Paid Search Campaign Overdrive Interactive for Zipcar

Best Use of Video "Speed Baby: 3DVIA Launches New Products Using Innovative Lead-Gen Video Site " Genuine Interactive for 3DVIA

Biotechnology/Pharmaceuticals Alnylam Corporate Website evoke interaction for Alnylam Pharmaceuticals

Branded Content Celebrity Cruise Lines - Starring You Network Sapient for Celebrity Cruise Lines

Consumer Goods Saturn Neighborhood DIGITAS for Saturn

Consumer Goods Happiness Factory 3 Sapient for The Coca-Cola Company

Education and Learning Hooked on Phonics Learn to Read Bridgeline Software, Inc. for Smarterville, Inc.

Educational Institution Wharton MBA web site redesign iFactory with Yellow Pencil for Wharton School of Business

Financial Services Green$ense Arnold Worldwide for Citizen's Bank

Games and Entertainment Expedition Africa Pod Digital Design for History Channel

Health and Fitness Massachusetts General Hospital Website Redesign Massachusetts General Hospital with Partners HealthCare and IconNicholson

Kids, 'Tweens and Teens Lifeskills Training VPG Integrated Media for National Health Promotion Associates

Mobile Stanley Level iPhone App Mullen with Aurnhammer LLC for Stanley Works

News Variety.com Redesign Mad*Pow for Variety Magazine

Nonprofit and Government The Bread Art Project Mullen with Honest NY for Grain Foods Foundation

Professional Services centerbrook.com Beehive Media LLC with Centerbrook Architects and Planners for Centerbrook Architects and Planners

Real Estate Welcome to Fenway Triangle Genuine Interactive with Rattle Advertising, Design, and Marketing for Samuels & Associates

Rich Internet Application (RIA) Portfolio Insight John Hancock Funds

Social Influence Application Will It Blend? Mullen for Olympus

Technology Microsoft New England Research & Development Center Website Conover Tuttle Pace for Microsoft

Travel, Tourism, and Hospitality The Nation of Why Not Garfield Group Interactive for JWT & Royal Caribbean

The 2009 MITX Award "Best of" winners include:

Interactive Marketer of the Year: Dunkin' Donuts

People's Choice for Interactive Agency of the Year: Mullen

Best Engagement Project: Expedition Africa Agency/Creator: Pod Digital Design for History Channel

Best User Experience Project: Zipcar.com Redesign Agency/Creator: Zipcar in partnership with ISITE Design

Best Use of Technology Project: Stanley Level iPhone App Agency/Creator: Mullen with Aurnhammer LLC, for Stanley Works

Best of Show Project: Happiness Factory 3 Agency/Creator: Sapient Interactive

The 2009 MITX Awards were sponsored by Atom Group, Blue Sky Factory Inc., DLA Piper, Fidelity, Google, iBeam, Locamoda, Microsoft New England Research & Development Center, PriceGrabber, PricewaterhouseCoopers, Reebok, Sitecore, Technology Review, The Jordan, Edmiston Group, Inc., Viewpoint Creative.

For additional information about this years winners and finalists, please visit the MITX Interactive Awards Web site.

About MITX

Established in 1996, The Massachusetts Innovation & Technology Exchange (MITX) is the region's premier professional organization for the Internet business & marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 70 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, MA. For more information please go to mitx.org.