1394 Trade Association Names James Snider Executive Director.

Business Editors/High-Tech Writers

SANTA CLARA, Calif.--(BUSINESS WIRE)--Aug. 10, 2001

Former Texas Instruments' Manager Sees Bright Prospects for

1394/FireWire/i.Link, Cites First New 1394-Equipped

High Definition TVs

The 1394 Trade Association today named James Snider as its new executive director. Snider joins the Trade Association from Texas Instruments, Inc., to assume a newly created position. He reports to Max Bassler, chairman of the 1394 Trade Association.

Snider was employed in a wide range of positions at Texas Instruments from 1985 until 1996, then again from 1999 until 2001, most recently as Worldwide Strategic Marketing Manager for Bus Solutions. He was employed in a similar capacity at Philips Semiconductors from 1997 until 1998. At both companies, he served as representative to the 1394 Trade Association board of directors, and in a variety of positions on the TA's executive team, including Marketing Director (1995 - 1997) and TA Chairman (1998 - 2000). He has been an active member of the Trade Association since its foundation.

"James knows the technology, products and prospects of the 1394 standard extremely well, and is an ideal choice for our new executive director post," said Bassler. "With James at the helm, we are well positioned to take advantage of the next move forward in multimedia technology."

"With the arrival of the first HDTVs and new consumer, computer and peripheral products, the 1394/FireWire/i.Link standard is ready for significant growth as the technology economy recovers and moves back into a period of expansion. I am confident that 1394 will soon be available on most notebooks and home PCs, in addition to digital A/V products," Snider said. "1394 is extremely well positioned to become the home and automotive networks of choice in the near future. I am looking forward to this new challenge."

Snider resides in the Dallas area with his family. He graduated from the University of Texas with a B.A. in English in 1977, North Texas State University with a B.S. in Computer Science in 1985, and the University of North Texas with an M.B.A. in Marketing in 1991.

The 1394 Trade Association includes more than 160 companies worldwide, dedicated to the advancement and proliferation of the 1394/FireWire/i.Link standard. For more information visit the 1394 TA web site at www.1394ta.org, or call 408/748-9416.