1394 Trade Association Adds i.LINK Logo to Worldwide Compliance Branding Program.Business Editors/High-Tech Writers DALLAS--(BUSINESS WIRE)--June 30, 2003 The 1394 Trade Association today added the i.LINK logo to its 1394 Compliance Branding program in a no-fee license agreement between the Trade Association and Sony Corporation. Under the terms of the agreement, the 1394 Trade Association can sub-license the i.LINK logo for use on products, packaging and promotion of the IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields. 1394 standard. With its high data-transfer speed and plug-and-play capability, the IEEE 1394 interface is the best choice for today's digital video and audio devices, as well as external hard drives and other high-speed peripherals. IEEE 1394 has become the established worldwide industry standard for both consumers and professionals. Analysts from leading organizations expect that the 1394 interface will be incorporated on more than 64 million personal computers and approximately 100 million digital devices by the end of 2003. "Adding i.LINK creates another way for consumers to identify products built with the IEEE 1394 audio-video standard," said James Snider, executive director of the 1394 Trade Association. "We are pleased to embrace i.LINK as a recognized brand name for 1394-enabled products." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Scott Smyers, vice president of the Network & Systems Architecture division of Sony Electronics Sony Electronics Inc., headquartered in San Diego, Calif., is the largest component of Sony Corporation of America, the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses. , "As part of the 1394 Trade Association's compliance program, we are committed to promoting the i.LINK brand name for member companies that prefer to use the i.LINK logo." In May 2002, the 1394 Trade Association adopted the FireWire logo as a brand identity for the IEEE 1394 connection standard. With i.LINK joining FireWire in the Compliance Branding program, the 1394 Trade Association now has license to use all the recognized logos for IEEE 1394 worldwide. About the 1394 Trade Association The 1394 Trade Association is a worldwide ANSI (American National Standards Institute, New York, www.ansi.org) A membership organization founded in 1918 that coordinates the development of U.S. voluntary national standards in both the private and public sectors. It is the U.S. member body to ISO and IEC. standards organization A standards organization, also sometimes referred to as a standards body, a standards development organization or SDO (depending on what is being referenced), is any entity whose primary activities are developing, coordinating, promulgating, revising, amending, dedicated to the advancement and proliferation proliferation /pro·lif·er·a·tion/ (pro-lif?er-a´shun) the reproduction or multiplication of similar forms, especially of cells.prolif´erativeprolif´erous pro·lif·er·a·tion n. of the 1394 standard technology. The TA sponsors a rigorous compliance and interoperability The capability of two or more hardware devices or two or more software routines to work harmoniously together. For example, in an Ethernet network, display adapters, hubs, switches and routers from different vendors must conform to the Ethernet standard and interoperate with each other. program for all 1394-equipped products, along with developers' conferences and trade events worldwide throughout the year. For more information visit www.1394ta.org |
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