12-screen Marcus ultraplex planned for Kenosha.

KENOSHA, Wis.--(BUSINESS WIRE)--Nov. 26, 1996--Marcus Theatres Corporation, a division of the Milwaukee-based Marcus Corporation (NYSE:MCS), today announced plans to build a 12-screen theatre in Kenosha, Wisconsin.

Located at the northeast corner of State Highway 50 and Interstate 94, the 45,000-square foot theatre will have seating for more than 2,500 people. The site will accommodate future expansion to 20 screens.

"Our Kenosha theatre will feature all of the newest innovations to create a first-class moviegoing experience," said Bruce J. Olson, president of The Marcus Corporation. "This state-of-the-art facility will offer stadium seating, THX certified auditoriums, digital sound and our award-winning guest service."

Construction of the theatre is scheduled to begin immediately following final plan approval by the city of Kenosha. A mid-1997 opening date is projected. The Kenosha theatre will be part of the 50/94 Regional Retail Center now being developed by Berwell, Inc. of Janesville, Wisconsin. Berwell, Inc. is being represented by Real Estate Concepts, Ltd. of Madison, Wisconsin. This 100-acre mixed use development includes a 250,000-square foot Woodman's Supermarket which is scheduled to open in July 1997. Total projected retail space for the 50/94 Regional Retail Center is expected to exceed 600,000 square feet.

The planned Kenosha ultraplex is part of Marcus Theatres' announced intentions to expand to more than 400 screens by the year 2000. The company's newest theatre, a 20-screen ultraplex that is the largest in the Midwest, opened November 15 in the Chicago suburb of Addison. A new 14-screen theatre in suburban Detroit was also announced last week. "Like our other new theatres, the 12-screen Kenosha ultraplex will be a modern expression of the art-deco movie palaces of the 1930s," commented Olson. The theatre will feature:

--Digital state-of-the-art stereo sound systems, allowing moviegoers

to hear the quietest whispers and the most dramatic explosions.

--THX-certified auditoriums to ensure perfect acoustics for today's

high-tech films.

--Tiered stadium seating providing unobstructed views of the wide,

curved screens.

--Computerized advance ticketing at inside box offices and 24-hour

ticket kiosks.

--Extensive refreshment centers serving nachos, pretzels, cappuccino,

sparking mineral waters, freshly popped popcorn, soft drinks and

traditional theatre candies.

--A spacious, well-lighted parking area large enough to accommodate

all patrons, even during the busiest times.

--Zoned heating and cooling, computer controlled to ensure guest

comfort.

--Award-winning guest services, including "Spotlight Service," an

exclusive Marcus program that includes umbrellas for use during

inclement weather, concession samples, projection booth tours and

silent pagers for emergencies. Marcus Theatres recently was

recognized as the Wisconsin Service Business of the Year for its

exceptional guest-services program.

Marcus Theatres currently is the 19th largest theatre operator in the U.S. with 286 screens in Wisconsin and Illinois, and one family entertainment center in Wisconsin. The Marcus Corporation also operates and franchises 133 Budgetel Inns in 28 states; three Woodfield Suites in Wisconsin and Colorado; three hotels in Wisconsin and one in Minnesota; the Grand Geneva Resort & Spa in Lake Geneva, Wisconsin; and 31 KFC restaurants in Wisconsin.

-0-

Certain matters discussed in this press release are "forward-looking statements" intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such because of the context of the statement will include words such as the company "believes," "anticipates," "expects" or words of similar import. Similarly, statements that describe the company's future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which could cause actual results to differ materially from those currently anticipated. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and the company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

To receive Marcus Corporation news releases free of charge via fax, dial 1-800-867-1481. Company news also is available on-line at: http://www.businesswire.com/cnn/mcs.htm

CONTACT: The Marcus Corporation

Bruce J. Olson, 414/274-0531