12 Advertising Agencies Sign Multi-Year Agreements with Nielsen Media Research.

NEW YORK--(BUSINESS WIRE)--November 5, 1998--Nielsen Media Research announced today it has signed new, long-term contracts with 12 major advertising agencies. This is the latest in a series of agency contract signings, including the previously announced agreements with The Omnicom Group and True North.

Five-year agreements include Young & Rubicam, Inc., Bates USA, Havas Advertising, SA (including SFM Media LLC, Messner Vetere Berger McNamee Schmetterer/EURO RSCG, TATHAM RSCG, EURO RSCG/Dahlin Smith White, Inc.), Publicis & Hal Riney, Wieden & Kennedy, Rubin Postaer & Associates, Focus Media, and Palisades Media Group. The contract with jordan mcgrath case & partners is for three years.

All agreements cover the full range of national ratings information, including broadcast, cable and syndication.

Commenting on the agreement, Frank Campisi, senior vice president national broadcast research for SFM Media, said: "This multi-year agreement between SFM and Nielsen Media Research reflects the continuation of a constructive relationship between our two companies, a joint commitment to excellence in audience measurement, and a willingness to work together to define the critical issues of how consumers use the TV medium - today as well as in the new world of digital television."

The five-year agreements with the Havas group of advertising agencies and Focus Media include access to respondent-level data (person-by-person tapes) which clients use to incorporate into their own analysis tools or optimizers.

"These agreements reflect our commitment to work proactively with our advertising agency customers to meet the unique challenges of identifying targeted audiences in an increasingly fragmented viewing environment," said Buzz Moschetto, general manager in charge of national services for Nielsen Media Research.