12,000 Download kidneythieves First Weekend; Push Records and AdTools, Inc. Partner to Promote New Single via Cutting Edge Technology.NEW YORK--(ENTERTAINMENT WIRE)--Oct. 22, 1998--Push Records recording artist kidneythieves' new interactive all inclusive media kit, has already captured the attention of 12,000 consumers since it's posting on the Push Records (www.pushrecords.com) and "Bride of Chucky" (www.brideofchucky.com) websites this weekend. Developed by AdTools, Inc. of Boston, Mass., the IceNine program, PC-based, features the kidneythieves' remake re·make tr.v. re·made , re·mak·ing, re·makes To make again or anew. n. 1. The act of remaking. 2. Something in remade form, especially a new version of an earlier movie or song. of Patsy Cline's "Crazy," from the "Bride of Chucky" Soundtrack (CMC International CMC International is a record label, a division of its parent label - Sanctuary Records. Based out of London, England, the label focuses mainly on classic rock, and classic heavy metal. Records), and includes selected stills from the Universal Pictures' film release. IceNine allows graphics, animation, CD quality sound, and web technologies to coexist co·ex·ist intr.v. co·ex·ist·ed, co·ex·ist·ing, co·ex·ists 1. To exist together, at the same time, or in the same place. 2. inside a single executable file See executable code. , small enough to email and download, yet requiring no plug-ins. Upon receipt of an e-mail with the IceNine attachment, computer users will be immediately presented with a multimedia package including kidneythieves music, visuals and detailed information on the industrial/rock band. Upon completion of the multimedia presentation, the consumer is presented with a hyperlink splash screen An introductory screen displayed by an application after it is loaded and just before it starts. It generally shows the software company's name, logo, copyright and other related information. Either it goes away by itself, or it requires the user to press escape or click the close button. from which they can download an additional IceNine program featuring "taxicab messiah," the kidneythieves forthcoming single from their Push Records debut album, Trickster trickster, a mythic figure common among Native North Americans, South Americans, and Africans. Usually male but occasionally female or disguised in female form, he is notorious for exaggerated biological drives and well-endowed physique; partly divine, partly human, . With an overall file size of 500Kbytes, IceNine offers target market consumers the opportunity to listen, view and instantly purchase the album via an animated video, disseminated through the Internet. The e-mail launches a self-executable file featuring a splash screen containing album art, a "buy now" link to an online point of purchase retailer, and a multimedia incentive encouraging the user to forward the file. IceNine includes a virtual bounceback card and a text window featuring band information, which allows the entry of consumer data and unlimited update of the kidneythieves' biographies, tour dates, radio play, etc. IceNine allows for an interactive dialog exchange between a highly targeted consumer and the product originator. Best of all, the "taxicab messiah" IceNine file can itself be forwarded via an email from one targeted consumer to his online friends, expanding the network of direct response consumers. The kidneythieves album "playfully assaults the senses like a cross between Nine Inch Nails and White Zombie A computer that has been covertly taken over in order to perform some nefarious task. It is estimated that millions of PCs around the world have been compromised and, under the control of a third party, routinely transmit messages unbeknownst to the user. ," (Billboard) and has been touted as being "as menacing as the urban legend Myths about anything and everything that barely have a shred of truth in them, yet seem to take on a persistent life of their own. Before the Internet, such urban folklore as "alligators in New York City sewers" was carried in magazines and newspapers. from which they took their name," (Orbit Magazine). "We rely on new technology to help us create our sound and it therefore makes total sense to use the latest technology to make our music accessible to people who want to check it out," says Bruce Somers of the kidneythieves. Push Records is confident that the kidneythieves IceNine file will spread as effectively as the urban legend and aid in the eminent success of the band. "AdTools, Inc. allows us, in a creative way, to reach a minimum of 100,000 consumers, radio and retail people in support of our next stage of planning for the kidneythieves," said Dan Caldwell Daniel Caldwell is an American actor, stage director and drama teacher (Director, Voice, Alexander Technique). He is the founder of Conservatory Theatre Ensemble (CTE), formerly called Ensemble Theatre Company (ETC), at Tamalpais High School in Mill Valley, California, where he , Push Records, National Director of Sales. Additional information on IceNine and AdTools, Inc. may be found at http://www.adtoolsinc.com. |
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