11:24 Design Advertising Creates ''Controversial'' Ad Campaign for Spike Lee's, ''Bamboozled''.Entertainment Editors & Advertising Writers LOS ANGELES--(ENTERTAINMENT WIRE)--Sept. 12, 2000 Art Sims, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder of 11:24 Design Advertising is raising eyebrows once again for his ad campaign for Spike Lee's "Bamboozled." Sims stated that "The ads are simply a reflection of the theme of the film itself. Spike Lee Noun 1. Spike Lee - United States filmmaker whose works explore the richness of black culture in America (born in 1957) Lee, Shelton Jackson Lee is trying to gain awareness with his film, and sometimes you have to educate people with something that is blatantly politically incorrect politically incorrect adj. Disregarding or unconcerned with political correctness. political incorrectness n. Adj. 1. for people to see the realities of our history." Sims added that "I guess it doesn't count that I am African-American, as is Spike, and most of the actors in the film and none of us found the imagery offensive." The ads, which at first glance look like they are part of a major network's yellow ad campaign, consist of stereotypical, racist images such as an African-American in black face with huge painted on red lips, eating watermelon watermelon, plant (Citrullus vulgaris) of the family Curcurbitaceae (gourd family) native to Africa and introduced to America by Africans transported as slaves. Watermelons are now extensively cultivated in the United States and are popular also in S Russia. and surrounded by cotton. The ads also don't appear to be promoting New Lines' "Bamboozled," but rather are touting the fictional show in the film, "ManTan New Millennium Minstrel Show minstrel show, stage entertainment by white performers made up as blacks. Thomas Dartmouth Rice, who gave (c.1828) the first solo performance in blackface and introduced the song-and-dance act Jim Crow, is called the "father of American minstrelsy. ," stating, "You won't believe what's coming this fall! Monday's at 8:00pm." "Bamboozled" is about an all African-American TV sitcom created by an African-American TV executive (Damon Wayans) at the fictitious `CSN' network, in an effort to free himself of his contract. Unfortunately, his boss (Michael Rapaport) thinks that the show is a great idea, and could even be bigger than "Amos and Andy Amos and Andy dim-witted Andy Brown and level-headed partner Amos Jones, owners of the Fresh Air Taxi Cab Company. [Radio and TV: “The Amos and Andy Show” in Terrace, I, 54] See : Friendship ." The film also stars Savion Glover, Tommy Davidson, and Jada Pinkett Smith Jada Koren Pinkett Smith (born September 18, 1971) is an American actress and singer. She is married to actor/rapper Will Smith. Biography Early life Jada was born September 18 Jada Koren Pinkett in Baltimore, Maryland to Robsol Pinkett, Jr. . "Bamboozled" marks the tenth Spike Lee film that Lee has called upon 11:24 Design Advertising to create eye-catching ad campaigns for, the most recent being "The Original Kings of Comedy" and "Love & Basketball." Sim's ad campaign for last years' "Summer of Sam," was recognized by Entertainment Weekly as one of the best key art ads of the year. Six of the key art posters that 11:24 Design has done for Spike Lee films hang in the Permanent Museum Collection of the Smithsonian Institution. About Art Sims and 11:24 Design Advertising 11:24 Design Advertising and Marketing has proven itself to be one of the world's best young, urban entertainment advertising and marketing agencies. Concentrating on creative, bleeding-edge advertising campaigns for print, film and television using a unique ability to take a mainstream product and target it to the urban market. 11:24 Design has created art work for Steven Spielberg, Abel Ferrera, and the Hughes Brothers, and in addition to his extensive key art for Spike Lee, he has also created an advertising campaign for his retail stores, Spike's Joint. Other films include Universal Pictures' "The Best Man," Showtime's "Down in the Delta," and Oprah Winfrey's "Beloved." 11:24 Design has also proven itself outside of film marketing, having worked on such campaigns as ABC's "Ruby Bridges," the corporate advertising campaigns for BET Movies/STARZ!3 1999-2000 corporate ad campaign, and BET Movie/STARZ!3 "Funny Valentines," Disney's "Wide World of Sports Wide World of Sports can refer to:
For more information regarding Art Sims, and 11:24 Design Advertising, contact Rebecca Strong or Emily M. Olsen at StellarQuest Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most 310/843-0898. |
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