104 West Partners Enhances Focus on New Media With Dedicated Practice.Technology Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Firm Creates Dedicated New Media Practice; Names Elaine Schoch as Director of Emerging Media DENVER -- 104 West Partners, a strategic communications firm specializing in innovative technology companies, today announced it has enhanced its focus on new media with the addition of a dedicated practice. The firm has appointed Elaine Schoch as director of emerging media to oversee the practice. "Our team has taken a strategic approach to using new media to meet our clients' individual needs. As new media becomes an increasingly vital communications platform for our clients, it is important for us to have a dedicated emphasis to support our clients in this ever-changing medium," said Patrick Ward Patrick Ward (born 5 January 1950 in Sydney) is an Australian actor noted for several performances on Australian television. His roles included as brief run in soap opera Number 96 , partner and chief strategic officer at 104 West Partners. "Elaine has been at the forefront of counseling our client base on how best to maximize their online efforts, and we are excited to have her lead our continued new media efforts." New media has changed the way companies are communicating with their customers and key stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. . The communications function of a business no longer exists in a one-way channel. Rather, tools such as social networks, wikis See wiki. and blogs are transforming companies' interactions with their stakeholders into a two-way dialogue. 104 West Partners counsels clients on how to maximize these conversations with stakeholders by using dedicated new media tools. 104 West Partners has successfully implemented multiple new media initiatives such as blogs, customer communities, Facebook Fan pages and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden for a variety of clients. The firm has leveraged new media to support more traditional communications programs and achieve outstanding results. The addition of a dedicated new media practice will enhance the ability of 104 West Partners to provide strategic, well-rounded and results-oriented programs. About 104 West Partners Founded in 2003, 104 West Partners is a strategic communications firm with offices in Denver and Seattle. The firm specializes in working with innovative companies to successfully launch a new business, refine existing market positioning, introduce a new technology or product, enter into new markets, or promote the next great idea by leveraging public relations, analyst relations Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. and other communications services. 104 West has been instrumental in launching critical technology categories, including antispyware software and mobile games, among others. 104 West clients are funded by some of the most respected venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] in the world, including Kleiner, Perkins, Sequoia Capital Sequoia Capital is a venture capital firm founded by Don Valentine in 1972. The firm's partners include Don Valentine, Pierre Lamond, Michael Moritz, Doug Leone, Mike Goguen, Mark Stevens, Jim Goetz, Sameer Gandhi, Roelof Botha, and Mark Kvamme. , Sutter Hill Ventures, Accel Partners, Sequel Ventures, Mayfield and Technology Crossover Ventures. For more information, please visit www.104west.com or 104 West on Facebook. |
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