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100 Anos(TM) Blanco Comes to the United States.


Popular Mexican Tequila Produced by Sauza Now Available Nationwide

DEERFIELD, Ill. -- Beam Global Spirits & Wine, Inc. a unit of Fortune Brands, Inc. (NYSE NYSE

See: New York Stock Exchange
:FO), and Sauza[R] Tequila, one of the world's largest and fastest growing tequila brands This list of tequila brands contains the marketing names of the various types of tequila.

: Top - 0–9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0-9
  • 100 Años
  • 1800
  • 1921
  • 3 Hermanas
  • 30-30
  • 3 Magueyes
  • 4 Copas
, today announced a national U.S. launch of 100 ASos[TM] Tequila Blanco. 100 ASos, a favorite tequila brand in Mexico, is produced by Sauza and will be available on retail shelves nationwide beginning March 2007.

Based on the unprecedented success of 100 ASos[TM] Reposado which has had stellar performance in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  since its 2005 launch, the brand will now add 100 ASos Blanco to retail shelves. A leader in Mexico, the 100 ASos portfolio is the number one player in volume in the Mexican tequila wholesaler market and number two tequila brand in the Mexican retail market (ISCAM ISCAM Inheritor Survival Competition Allocation Method (bandwidth allocation) , October 2006). After just one year, 100 ASos Reposado is a strong performer in the U.S. market and experienced 129.5% percent growth in the past 52-week period (AC Nielsen, January 13, 2007).

"Mexican-American consumers are seeking genuine products with a strong Mexican heritage, and with a tequila tradition dating back to 1873, the Sauza and 100 ASos family of tequilas is able to satisfy that desire. While this group continues to wield increasing purchasing power Purchasing Power

1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase.

2.
, we have a unique opportunity to bring an authentic and well-respected brand to the United States and to this consumer," said Andrew Floor, senior brand director, Sauza Tequila. "Blanco tequilas are now consumed more than ever in Mexico making the launch of 100 ASos Blanco a natural fit for the U.S. market."

Geared towards 24-40 year old male tequila aficionados, 100 ASos Blanco is a mixable tequila that can be served on the rocks, sipped, or combined with a number of mixers. Blanco tequila, also known as silver, is a clear unaged tequila with a crisp flavor. 100 ASos Blanco is crystalline and bright in color with silver shades. There is a subtle cooked agave aroma, fruity and fresh body, and a moderately bitter finish.

Point of sale materials include case cards, posters, shelf talkers, and shot glass gift packs to drive consumer awareness at off-premise locations. Beginning March 2007, 100 ASos Blanco will be available nationwide in 750 ml bottles with a suggested retail price of $19.99 which varies by market.

The tequila category has experienced robust growth in recent years, with an 8.5% surge in growth during the 52-week period ending December 16, 2006 (AC Nielsen). The entire Sauza family of tequilas including 100 ASos is a key contributor to this growth. Representing one of the most diverse tequila portfolios on the market, Sauza offers a fine selection of premium, super-premium and ultra-premium tequilas perfect for mixing, sipping and straight-up consumption.

Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat.

Trained by D.
: Product samples, bottle shots, and 100 ASos recipes are available upon request.

About Sauza

Sauza[R] Tequila is one of the oldest tequilas in Mexico and one of the most popular in its homeland. Through its popularity in its native Mexico, Sauza[R] has reached the esteemed front-runner position as one of the world's fastest-growing tequilas. This high-quality tequila true to its Mexican roots also boasts one of the most diverse families of tequila on the market, with a fine selection of premium, super-premium and ultra-premium tequilas perfect for mixing, sipping and straight-up consumption. Additional information can be found at www.sauzatequila.com.

"Building brands people want to talk about"

About Beam Global Spirits & Wine

Beam Global Spirits & Wine, Inc., the fourth largest premium spirits company in the world, prides itself on building brands people want to talk about. With nine of the world's top-100 premium spirits in its portfolio, the company's brands hold global and national leadership positions in key categories, including Jim Beam Jim Beam is a brand of bourbon whiskey, distilled in Clermont, Kentucky. This brand of whiskey has been distilled since 1795. The Jim Beam brand is owned by Beam Global Spirits & Wine, which is in turn owned by holding company Fortune Brands. [R] bourbon; Canadian Club This article refers to the Canadian Club brand of whisky. For the Toronto club which hears speeches from prominent individuals, see Canadian Club of Toronto. [R] Canadian whisky Canadian whisky is whisky made in Canada; by law it must be aged there at least three years[1] in a wooden barrel of not greater than 700 L capacity[2]. ; Courvoisier[R] cognac; Laphroaig[R] Scotch; Sauza[R] tequila; Larios[R] gin; Whisky DYC DYC Division of Youth Corrections
DYC Diocesan Youth Council
DYC Destilerías Y Crianza (Spanish whiskey)
DYC Direct Yaw Moment Control
[R]; Teacher's[R] Scotch; and DeKuyper[R] cordials. The portfolio also includes Maker's Mark Maker's Mark is a hand crafted small batch type of bourbon whisky distilled in Loretto, Kentucky.

When the famous T.W. Samuels family of distilling sold their distillery and their trademarks in the 1950s, those members of the family who wished to continue in the business
[R] bourbon, Knob Creek[R] bourbon and The Small Batch Bourbon Collection[R], and Starbucks[TM] Liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts.

Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar.

Most liqueurs range between 15 and 70 percent alcohol by volume.
. Beam Wine Estates is a top-five super-premium wine company in the U.S., featuring Clos du Bois[R], the number two super-premium U.S. wine brand, and the award-winning Geyser geyser (gī`zər) [Icel.], hot spring from which water and steam are ejected periodically to heights ranging from a few to several hundred feet.  Peak[R] wines. Beam Global Spirits & Wine, Inc. is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine and the company's sales and distribution partners, please visit www.beamglobal.com.

Sauza[R] 100 ASos Blanco Tequila, 40% alc./vol. [c]2007 Sauza Tequila Import Company, Deerfield, IL
COPYRIGHT 2007 Business Wire
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 6, 2007
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