10 Senior Industry Execs Join Active Decisions' Advisory Board, to Help Steer Company and Products.

Business Editors/High-Tech Writers

SAN MATEO, Calif.--(BUSINESS WIRE)--Feb. 24, 2003

Executives represent a cross-functional group of senior managers

across the most established leading retail and financial services 

companies

Active Decisions Inc. (ADI), the world's leading provider of Guided Selling Lifecycle Solutions, used by more than 40 million people in call centers, branches, kiosks and Web sites, today announced the formation of its vertical advisory boards, to help steer the company to success. The advisors will provide input to the company across a wide range of product and customer acquisition issues. The individuals include: Paul Gaffney, CIO and Executive Vice President -- Staples; Michael Raneri, Senior Vice President -- Schwab; Jack Halperin, Senior Vice President Business Development & Marketing -- Sony Electronics; Michael Moore, Worldwide Director -- Nestle Purina PetCare; Brian Burch, Executive Vice President Marketing and E-Commerce -- Micro Warehouse; Dale Achabal, Director -- the Retail Management Institute & Associate Dean -- Leavey School of Business, Santa Clara University; Michael Kalantari, VP of Advertising & Consumer Marketing -- a&b Sound; William Shepard, Principal -- Shepard Associates; and Dave Baker, Executive Vice President -- First Bank Holding Company of Colorado.

"I was intrigued when Active Decisions approached me to become an advisor to the company. By understanding the challenges executives like myself face day-to-day, Active Decisions will build better products. I am glad to be a part of that process and look forward to helping revolutionize how guided selling can benefit the retail industry," said Paul Gaffney, Executive Vice President & Chief Information Officer, Staples.

"I am flattered that we got such positive response from the individuals we pursued -- visionaries with deep industry knowledge," said Jeff Dunn, CEO of Active Decisions. "Garnering input from these highly experienced executives will help us stay ahead of the game in both product development and marketing. And very importantly, the process of seeking guidance from these industry experts exactly mirrors the premise behind our guided selling technology -- i.e., first, ask your customers what they want and what is important to them. Since this is what makes our technology so compelling, it seemed obvious that we should incorporate it into our processes."

The advisory boards will undertake efforts to advise Active Decisions on the pain points of a wide range of vertical industries poised to grow with Guided Selling technologies. Active Decisions plans to use the consultative efforts of the advisory board to help companies across verticals, such as retail, financial services and telecommunications, better serve their customers' shopping needs through Web sites, call centers and kiosks.

About Active Decisions

Active Decisions Inc., the world's leading provider of Guided Selling Lifecycle Solutions used by more than 40 million people via call centers, branches, kiosks and Web sites, helps businesses increase revenues and reduce expenses by building long-term customer relationships. Active Decisions solutions allow companies to build close, personalized, long-term relationships with clients, by first understanding each customer's unique preferences and then offering products and services based on their needs. Solutions can be deployed across multiple channels in the enterprise, empowering call center, branch office and store staffs to successfully generate new and add-on business, and facilitating customer engagement in efficient self-service buying on web sites. More than 80 companies use Active Decisions technology to generate revenues and to make critical business decisions. Active Decisions customers include Amazon, CompUSA, Consumer's Union, FirstBank of Colorado, goodguys.com, Hewlett Packard, Lycos, Nestle Purina PetCare Company, Radio Shack Canada, Sony Electronics, Sony Canada, Staples, and Yahoo! Shopping. Founded in 1997, Active Decisions is based in San Mateo, Calif. and on the Web at www.ActiveDecisions.com.