10 Millionth Consumer Subscribes to Ringback Service Powered by NMS Communications; Broad Adoption of Ringback Tone Service in Asia Points to Global Opportunity.Business Editors/High-Tech Writers CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. Wireless 2004 FRAMINGHAM, Mass.--(BUSINESS WIRE)--March 22, 2004 NMS See NetWare Management System. Communications (Nasdaq: NMSS NMSS National Multiple Sclerosis Society NMSS Nuclear Material Safety and Safeguards NMSS New Model Special Schools NMSS Network Management Support Services ) today announced that its system integrator and operator partners in Asia have reached a milestone of 10 million ringback tone A Ring-back Tone (RBT), or Audible Ringing Tone or Ring-back Signal, is the audible ringing that is heard on the telephone line by the calling party after dialing and prior to the call being answered at the receiving end. subscribers, with more coming on-board every day. Built and deployed using NMS technology, ringback tone service replaces the traditional ring sound a caller hears when placing a call with customized music, sound clips and other media. The success of the $1.5 billion downloadable ringtones market demonstrates that young adults want more entertainment and personalization services from their operators, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. IDC research, and the ringback service offers a novel yet proven approach to retaining subscribers and attracting new ones. In November 2002, NMS announced the world's first ringback tone service, deployed by SK Telecom and built using NMS system building blocks. Other Asia Pacific operators like ChungHwa Telecom Not to be confused with China Telecom. Chunghwa Telecom (Traditional Chinese: 中華電信; Hanyu Pinyin: and HKCSL, have been quick to follow. Today, mobile phone subscribers in most countries in Asia have access to the service, driving upwards of $30 million in service revenues every month. "NMS technology has been the foundation of many wireless communication advances over the years, including unified messaging Having access to e-mail, voice mail and faxes via a common computer application or by telephone. For example, unified messaging may send faxes and digitized voice mail to a mail server that turns them into e-mail attachments. , mobile video and location-based services See mobile positioning. ," stated Brian Demers, VP Business Development and Product Marketing, Platform Solutions, NMS Communications. "Now, ringback tones have emerged as the newest trend in cell phone personalization, sweeping across Asia and poised for similar growth in Europe and the U.S. NMS remains committed to providing the technology for next-generation services that boost subscriber ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. and loyalty and provide a compelling competitive differentiator." Based on its success in the Asia Pacific region, NMS has launched MyCaller(TM) (www.nmscommunications.com/MyCaller), a turnkey solution that allows operators to quickly and efficiently deploy the ringback service. Offered in partnership with content providers and system integration and deployment specialists such as LogicaCMG (LSE LSE - Language Sensitive Editor : LOG), MyCaller is currently in trials with several European and US-based operators. Click here for a demo of the ringback service: www.nmscommunications.com/MyCaller. About MyCaller MyCaller empowers subscribers to select world-class original recordings of music, sounds, and voices for callers to hear in place of the conventional ringback. The solution's market-proven capabilities enable speedy deployment time and a fast return on investment, while allowing operators to: -- Strengthen their brand by offering an entertaining service -- Attract and retain today's youth and teen demographic -- Generate revenue through premium fees -- Benefit from quick adoption rates to shorten ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). and time to revenue -- Keep current subscribers engaged and attract new ones -- Build new relationships with leading content providers, or leverage existing content relationships About NMS Communications NMS Communications (Nasdaq:NMSS) is a leading provider of communications technologies and solutions, enabling new enhanced services and efficient networks that help our customers grow their revenues and profits. Visit www.nmscommunications.com for more information. Statements in this document expressing the beliefs and expectations of management regarding future performance are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on management's expectations as of the date of this document and are subject to uncertainty and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainty in communications spending, the implementation of the Company's strategic repositioning and market acceptance of the Company's new solutions strategy, quarterly fluctuations in financial results, the Company's ability to exploit fully the value of its technology and its strategic partnerships and alliances, the availability of products from the Company's contract manufacturer and product component vendors and other risks. These and other risks are detailed from time to time in the Company's filings with the Securities and Exchange Commission, including the Company's annual report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 2002. In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change. Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement. NMS Communications and MyCaller are trademarks of NMS Communications Corporation. All other product or corporate references may be trademarks or registered trademarks of their respective companies. |
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